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Next is Now: Five Hot Trends from EuroShop 2014 - Chain Store Age

Next is Now: Five Hot Trends from EuroShop 2014 - Chain Store Age | Integrated Marketing Communications | Scoop.it
Chain Store Age Next is Now: Five Hot Trends from EuroShop 2014 Chain Store Age Their identities can be changed through a series of faceplate options that are removed and replaced through a ballet of robotic arms is but one example that is not only...
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These Are The Latest Technologies Powering Mobile-Local Marketing

These Are The Latest Technologies Powering Mobile-Local Marketing | Integrated Marketing Communications | Scoop.it
Marketing is in the throes of an industry-wide shift toward highly personalized campaigns that seek to target the right consumer, at the right time, in the right place. Without local data, it's impossible to target users near the retail ...
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The new media marketing funnel - Daily Record (subscription)

The new media marketing funnel - Daily Record (subscription) | Integrated Marketing Communications | Scoop.it
The new media marketing funnel
Daily Record (subscription)
Driving the new business effort is a critical component of operating a successful business. And marketing is a key ingredient that helps move the new business needle.
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A word from the Editor: Advertising - Express.co.uk

A word from the Editor: Advertising - Express.co.uk | Integrated Marketing Communications | Scoop.it
A word from the Editor: Advertising Express.co.uk In the City Of London branch I use, you are greeted like an old friend on arrival, given every sort of low-key, non-pushy but nevertheless highly persuasive assistance and then wished a cheerful...
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5 steps, hints and tips on how to start your social media marketing and communications

5 steps, hints and tips on how to start your social media marketing and communications | Integrated Marketing Communications | Scoop.it
Following on from last weeks blog on ‘5 questions to ask before starting’ here are 5 steps, hints and tips on how to start your social media marketing and communications. Step 1: Set up a sample gr...
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Bulleit Bourbon Gets Behind First Time Fest - MediaPost Communications

Bulleit Bourbon Gets Behind First Time Fest - MediaPost Communications | Integrated Marketing Communications | Scoop.it
MediaPost Communications Bulleit Bourbon Gets Behind First Time Fest MediaPost Communications Last year Bulleit was sponsor of, and had brand integration in, an all-black indie western, "You Die Before Dawn," which was written and directed by...
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Using Selfies in Social Media Marketing | Social Media Today

Using Selfies in Social Media Marketing | Social Media Today | Integrated Marketing Communications | Scoop.it
As with any trend, businesses will seek to access to that ready-made audience, but it also takes a level of comprehension on how best to do so – as with all aspects of social media, understanding your audience is critical to ...
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New, Undeniable Evidence Supporting Emotional Branding and Advertising - Business 2 Community

New, Undeniable Evidence Supporting Emotional Branding and Advertising - Business 2 Community | Integrated Marketing Communications | Scoop.it
New, Undeniable Evidence Supporting Emotional Branding and Advertising
Business 2 Community
Traditional thinking has focused on the functional benefits of a brand and rational persuasive arguments to encourage such buying and to build loyalty.
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Izea's New Exchange Puts Social Media Reach Up for Auction - Adweek

Izea's New Exchange Puts Social Media Reach Up for Auction - Adweek | Integrated Marketing Communications | Scoop.it
Adweek
Izea's New Exchange Puts Social Media Reach Up for Auction
Adweek
... videos—through an automated exchange.
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Apple Bringing Full-Screen Video iAds to Mobile - Advertising Age

Apple Bringing Full-Screen Video iAds to Mobile - Advertising Age | Integrated Marketing Communications | Scoop.it
The in-app video ads may be a way for Apple to rekindle advertisers' interests in its fancy-but-flawed iAds. The ad product line was unveiled in 2010 with all the pomp and circumstance of a new iPhone, but they've struggled to ...
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