Integrated Marketing Communication M2
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Integrated Marketing Communication M2
Second Milestone based on customers and how they decide what to buy.
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Four Things Customers Want When Making a Purchase Decision

Four Things Customers Want When Making a Purchase Decision | Integrated Marketing Communication M2 | Scoop.it
There are four things customers want when making a purchase decision: Simplicity, help in navigating a site, information trust, and ability to weigh options.
Rosie Ioane Mulipola's insight:

I agree with this article in those four steps customers want. I also love things simplified and not too complicated, complicated desicion making processes steer me away from what i am on and leads me to their competitors if their decision making process i much simpler. Consumers want an easy way to gather and understand information about a brand, they want to be able to trust the information they find as well as being able to weigh out their options. Being able to navigate easily to a site also helps consumers, being lead here there and everywhere confuses consumers and prevents them from making a purchase decision. Consumers don't want to be overwhelmed by too much information, or too much detail into purchasing something that should really just be simple because that is all they ar looking for. There are many different ways to engage with the consumer, through the many channels of communication, although their are so many ways to communicate the brand to them they only want simplified messages so they are not overwhelmed by too much information and so it allows them to make an easy purchase, benefitting both them and the company.

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Why Your Business Needs A Content Marketing Strategy - Daily Deal Media

Why Your Business Needs A Content Marketing Strategy - Daily Deal Media | Integrated Marketing Communication M2 | Scoop.it
Why Your Business Needs A Content Marketing Strategy
Daily Deal Media
Content marketing has the ability to “plant the seed” in consumer minds, which leads to purchase intent and decision-making down the road.
Rosie Ioane Mulipola's insight:

I found this article interesting based on the fact that it shares knowledge of how businesses should go about advertising their products. Most businesses assume that in your face advertising would work when in actual fact consumers steer clear of products and services that bring out messages being shoved down their troat. The article states that in order for a business to be successful a Content Marketing strategy should be used. this allows for communication to your customers and prospects without "selling" to them. This forms a different way of communicating, engaging and interacting with consumers through sharing useful brand information and content. A good strong Content Marketing Strategy allows businesses to plant a seed in a consumers mind that leads to purchase intent and decision making down the road as well as a positive word of mouth scheme that the article also explains happens when consmers are happy with the strategy the business took to get their attention.

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Next Generation Customer Engagement

Next Generation Customer Engagement | Integrated Marketing Communication M2 | Scoop.it
Next Generation Customer Engagement Benchmark Research (RT @ventanaresearch: Researching the next wave of #customer engagement http://t.co/fAdyejQPzA #NGCE)...
Rosie Ioane Mulipola's insight:

This article clearly explains how their are many different forms and channels of communication now then in the past. Back then businesses only had sources such as the telephone, mailing written documents as well as face to face interation with a consumer. I agree with the article in the aspect that consumer expectations have largely changed and along with that the communications channel have also widened and changed to accoodate for the consumers of today, companies can no longer just rely on those former channels of engagement. Research shows that customer service is an enterprise-wide activity and that now consumers find different ways of engaging with a company whether it be by email, corporate websites, text messaging,video, phone applications and social media sites. The article also states that doing more research on this will help understand users experiences, issues and concerns with the next generation of consumer engagement. This is to see those companies who are already involved in this trend of communication channels and those who still ar evaluating what to do. Everyday there are different ways to communicate with others companies also need to keep in the loop of communicating through these channels so they stay on top of things as well as consumers knowing who they are.

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