Integrated Marketing Communication
28 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Jiamei Li from Integrated Marketing Communications | IMC
Scoop.it!

4 Ways Marketers Can Use Facebook Hashtags

4 Ways Marketers Can Use Facebook Hashtags | Integrated Marketing Communication | Scoop.it
Facebook hashtags: Here's how to use hashtags on Facebook to get the most out of your Facebook marketing.

Via IMCyclopedia.com
Jiamei Li's insight:

This article mainly illustrates four benefits that marketers can use   Facebook hashtags  to communicate with their target customers.As we know, Facebook is one of the most popular social media in the society. Marketers can use has hashtages to expand the reach which can expand the reach and people can get more detailed information of the brand.  Moreover, it also can link to the other social platform and improve the promotion via using hashtags.

more...
No comment yet.
Rescooped by Jiamei Li from Integrated Marketing Communications (IMC)
Scoop.it!

True Colors - What your brand colors say about your business

True Colors - What your brand colors say about your business | Integrated Marketing Communication | Scoop.it
Color-infographic

Via Dugguri
Jiamei Li's insight:

It is an interesting topic that relate to how important that the  color chosen and  business. Normally,cleaning companies choose blue and white color as their brand color.  People can actually get some quick response of the function of the company. In addition,red color often is used for some medicines. Therefore, carefully chose the colors relates the business is important. 

more...
No comment yet.
Rescooped by Jiamei Li from Augmented Reality News and Trends
Scoop.it!

Using Augmented Reality As Part Of An Integrated Marketing Communications Strategy | The Star Group

Using Augmented Reality As Part Of An Integrated Marketing Communications Strategy | The Star Group | Integrated Marketing Communication | Scoop.it
One example of using augmented reality as part on an overall integrated marketing communications strategy.

Via Pekka Puhakka
Jiamei Li's insight:

With the high development of technology, Tesco uses a set of advertising to communicate the sales information include TV,radio, Blippar APP and so on. By using Blippar, customers can find the nearest Tesco store, checking the price of the product and the other activities. It is an effective way to increase sales and communicate with their target customers. In addition, it also can build stronger customer relationship with customers. 

more...
lorren's comment, March 21, 2013 11:16 PM
this article was intresting to me after reading a journal defining intergrated marketing strategy defination. It pointed out that it is actally a philosophy and can be used to adapt to a situation. This is widely reflected in Tesco`s efforts for leveraging tablets and apps for their big price drop campaign.As discussed by the others,it applies the younger generation after the new things on the market, but at the same is quite intresting and sounds promising for the future.
Sotheavy Nuon's curator insight, March 19, 2014 8:00 PM

 

Using augmented reality is very fascinating. The use of the new technology now a day is very impressive with all the new apps that give consumers the much needed information on their promotion. I think it is a great way that Tesco uses augmented reality to promote their new promotion on BIG PRICE DROP of over 3000 products. However, technology are usually reached mostly at the younger age group so that the company can advertise their product and service. As said technology is a massive advertising communication to reach a large volume of audience, therefore the new Tesco promotion will most likely reach their targeted market.

Ben Alexander Hopkins's curator insight, September 29, 2014 6:33 PM

COMMUNICATION 2:

The use of augmented reality is becoming more and more common and proposes a huge new medium for marketers to include in their integrated communications strategies. This article outlines one example of this medium being used. 

Rescooped by Jiamei Li from Digital-News on Scoop.it today
Scoop.it!

Caitlin-Morgan Insurance Services Launches Integrated Marketing Strategy With New Website And Social Media To Engage Clients, Prospects

Caitlin-Morgan Insurance Services Launches Integrated Marketing Strategy With New Website And Social Media To Engage Clients, Prospects | Integrated Marketing Communication | Scoop.it
Carmel, IN – Caitlin-Morgan Insurance Services is proud to announce the launch of our new integrated marketing and communications strategy...

Via Thomas Faltin
Jiamei Li's insight:

Caitlin-Morgan Insurance use different mass medias such as Facebook,Twitter,YouTube and so on, to deliver the information for their target customers and educate customers. In addition,it also can better understand what the customer needs and to get feedback from customers. Moreover, integrated marketing strategy can also strengthen customer relationship and improve efficiency of the operation.

more...
No comment yet.