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Rescooped by lorren from Advertising & Media!

Why Google+ is the better platform for marketers

Why Google+ is the better platform for marketers | integrated marketing communication |
As users and marketers are maturing in the use of social media, platform providers are also entering a new stage in their life cycles. Here are 3 social me

Via Stan Smith, Dave Cottrell
lorren's insight:

Quite intresting findings in the assumed fading of the current social media. The prediction for the google+ as the new big thing is also quite intriguing.Very intrested to find out whether businesses can successfully use this new medium with optimum results cnsidering intergration of social media,videos to name a few.

Dave Cottrell's curator insight, April 5, 2013 5:06 PM

Simply put, Google+ is doing it right


Vivien Dohyun Jung's comment, May 9, 2013 9:55 PM
This is an interesting view. I kind of agree with the view that social is not free and many users are starting to 'flock to marketing automation and CRM systems' that measures the effects of their activities on social media.
Scooped by lorren!

Promotion Plan -

Promotion Plan - | integrated marketing communication |
How to get the word out on your business
lorren's insight:

This is an intresting outline of the promotional emphasizes how the promotional plan is not the marketing plan a very important point to note.The objectives should however be in sync with the overall marketing plan.Another good point is to be specific in objective not use terms like "many" but a number with a due date. straight to the point & also giving varied options of which tactics to use in the plan.

Vivien Dohyun Jung's comment, May 9, 2013 9:59 PM
This article clearly states about what a promotion plan is and how the promotion plan can be used to accomplish marketing objectives. It points out that promotion plan is not to be mistaken as the marketing plan because it is only one component of the marketing plan. This article is very useful in the way it helps understand the outline of promotional planning easily and clearly.
Scooped by lorren!

How to find and use the data points that matter most

How to find and use the data points that matter most | integrated marketing communication |

Effective measurement and analysis drive advertising revenue, enhance SEO, shape the social conversation, and improve a brand's reputation in the market. Here's how to get on the right track.


Today's digital media landscape is fragmented and diverse. Consumers expect on-demand access to rich (and continually updated) media content on a growing array of internet-connected devices. According to a recent study from Google, each day consumers spend 4.4 hours of leisure time in front of smartphone, tablet, PC, laptop, and TV screens. Considering that only 43 minutes of that time (on average) is spent in front of our old friend the television, media companies are under pressure to publish content to the web at an explosive rate. With the growing number of online touch points, the media landscape has undergone a radical change. The massive amount -- and increasing complexity -- of data that must be analyzed presents media companies with an enormous challenge.


Effective measurement and analysis are the keys to making money in the media industry. They drive advertising and subscription revenue, enhance SEO, feed recommendation engines, shape the social conversation, and impact a brand's reputation in the market. Effective data management can make or break a company's online fortunes. Yet, managing this challenge has never been harder.


Continue Reading ... 

lorren's insight:

with brand building in mind,analysing data from different touch points is quite important so as to maximising the points which are most profitable to the company.Measurement of data is also important as well to see what means of communication is working.if data reports show non -effectiveness then the best thing is to disconnect the communication and re-strategise.


Vivien Dohyun Jung's comment, April 3, 2013 2:18 AM
I agree with your view Lorren and the quantity of data is no more significant as there are so many of them available now. It's about the quality and the content to be a valuable asset. Like you said, measurement and analysis of data is very important to improve the quality and optimise customers.
Scooped by lorren!

Consumer Social Media Engagement Increases Sales, Study Shows - CSNews Online

Consumer Social Media Engagement Increases Sales, Study Shows - CSNews Online | integrated marketing communication |
Consumer Social Media Engagement Increases Sales, Study ShowsCSNews OnlineLoyaltyOne, a global provider of coalition loyalty, customer analytics and loyalty services conducted the first-of-its-kind analysis with the Medill IMC Spiegel Digital and...
Shaokang xie's comment, March 21, 2013 11:50 PM
this article is bring in an evidence of proving that"Consumer Social Media Engagement Increases Sales" They have made a easy way for us to understand which is compare the different purchase between Air Miles Collectors who participated in social media and the non-participants. This is a real world example which give us confident about what where are learning is correct, Also a good visual image.
Vivien Dohyun Jung's comment, March 21, 2013 11:51 PM
this article supports the important role of social media in IMC. like we discussed in tutorial, the main goal of IMC is to build a long term positive relationship with customers and i can see that social media is the right tool to achieve the goal. this article also relates to the other one you posted, right? I agree with your opinion where you said that customer engagement should carried out continuously even there are no immediate results. we should realise that social medias do not always produce immediate and prompt results.
Rescooped by lorren from Augmented Reality News and Trends!

Using Augmented Reality As Part Of An Integrated Marketing Communications Strategy | The Star Group

Using Augmented Reality As Part Of An Integrated Marketing Communications Strategy | The Star Group | integrated marketing communication |
One example of using augmented reality as part on an overall integrated marketing communications strategy.

Via Pekka Puhakka
Sotheavy Nuon's curator insight, March 19, 2014 8:00 PM


Using augmented reality is very fascinating. The use of the new technology now a day is very impressive with all the new apps that give consumers the much needed information on their promotion. I think it is a great way that Tesco uses augmented reality to promote their new promotion on BIG PRICE DROP of over 3000 products. However, technology are usually reached mostly at the younger age group so that the company can advertise their product and service. As said technology is a massive advertising communication to reach a large volume of audience, therefore the new Tesco promotion will most likely reach their targeted market.

Jiamei Li's curator insight, August 6, 2014 8:43 AM

With the high development of technology, Tesco uses a set of advertising to communicate the sales information include TV,radio, Blippar APP and so on. By using Blippar, customers can find the nearest Tesco store, checking the price of the product and the other activities. It is an effective way to increase sales and communicate with their target customers. In addition, it also can build stronger customer relationship with customers. 

Ben Alexander Hopkins's curator insight, September 29, 2014 6:33 PM


The use of augmented reality is becoming more and more common and proposes a huge new medium for marketers to include in their integrated communications strategies. This article outlines one example of this medium being used. 

Rescooped by lorren from Marketing in Motion!

The Joneses – Marketing development

I saw that Jo had a picture from this movie in his slides and I happened to see it on the plane from Sweden to Canada so I thought that I would share some thoughts about it. I believe the movie gives some great insights to what we discussed in class about how marketing is changing over time as well as the discussion about marketing and proliferation of lifestyle.


The movie is about the Joneses which is a family that a company have created for a marketing purpose, they are basically a new marketing tool. The Joneses acts and looks like the perfect family and this is what the company believe is going to create a demand for the items they use in their everyday life.


The movie shows how a company takes our desire of status and fitting in in their marketing communication mix. The Joneses are essentially salesmen but incorporated in the everyday life which constantly presents the potential customers in the area to the benefits of the products that the company is selling. The Joneses becomes the associative referent group which creates a demand for the products the Joneses is using among their neighbors.


The movie also somewhat touches on the big brother dilemma. The company the Joneses are working for have all the statistics of the sales and can from that develop their marketing strategies and provide the family with information about how to proceed in their selling tactics. It also shows the fact we talked about in class, how we as customers tend to be more suspicious against marketing in the way that the Joneses constantly need to be in character and be attentive not to give away the fact that their actually salesmen for this company since that would ruin the Joneses as a marketing tool.


The company uses a fictive family as a marketing tool which is “up to date” in today’s marketing environment that especially has developed in the way it plays on emotion and lifestyle images. The company is taking the marketing campaigns into everyday life in the most extreme way.


Malin Björk Runsvik, 10083085, Comm335-001, Movie, Proliferation of lifestyle, Marketing evolving

Via Joachim Scholz, PhD
lorren's insight:

i picked this article but it has a very creative in terms of their marketing approach.i think it shows  dynamic approach in intergrated marketing communications.It could otherwise reflect direct marketing aproach as the actors influence theirs neighbours and their peers.i think lifestyle marketing might be the next big thing in intergrating marketing communications.

Joachim Scholz, PhD's comment, January 20, 2013 3:22 PM
nice work, Malin. For all: This is a long post, which is fine, but its not required to be that long. 150 words is fine.
Joachim Scholz, PhD's comment, January 20, 2013 3:26 PM
Apologies, there is a youtube link already. I jumped right reading into the text, not noticing the link before.
Vivien Dohyun Jung's comment, May 9, 2013 10:05 PM
I like that you scooped this one because it is a great example of creative and dynamic strategy of IMC as you noted. It is kind of similar to the one that I scooped which is about designers' creativity. I strongly agree with your view about lifestyle marketing is another big aspect of IMC in the early future or even now!
Rescooped by lorren from Social Foraging!

Need to move soon? Don't trust your emotions

Consumers are more likely to make emotional instead of objective assessments when the outcomes are closer to the present time than when they are further away in the future, according to a new study in the Journal of Consumer Research.

"The proximity of a decision's outcome increases consumer reliance on feelings when making decisions. Feelings are relied upon more when the outcome is closer in time because these feelings appear to be more informative in such situations," write authors Hannah H. Chang (Singapore Management University) and Michel Tuan Pham (Columbia University).

From which snack to buy to which apartment to rent, we base many of our decisions on either feelings or objective assessment. The option that appeals more to our feelings is often not the one that "makes more sense." When do consumers rely more on their feelings than objective assessments? And how does the proximity of the decision outcome influence consumer decision-making? For example, when looking for an apartment to rent, some consumers may decide which apartment to rent only a week before moving in, while others may decide several months in advance.

In one study, college students were asked to imagine that they were about to graduate, had found a well-paying job, and were looking for an apartment to rent after graduation. They were then given a choice between an apartment that appeals more to their feelings (a smaller, prettier apartment with better views) and an option that is objectively better (a bigger, more conveniently located apartment). Compared to college juniors and those who imagined graduating a year later, college seniors and those who imagined graduating and moving into an apartment next month were more likely to choose the former option.

Via Ashish Umre
lorren's insight:

some intresting aspects in the decision making model.It seems to relate with the length of time the customer takes to make a seems that those customers who take long to make a decision are likely to go through the information search,evaluation of alternatives eventually make the ultimate purchase. i wonder though what stages the quick decision makers go through.?

Vivien Dohyun Jung's comment, April 3, 2013 2:11 AM
It's quite interesting that customer decision relates to the length of time. I think that is whether the good is low involvement product or high involvement product. When a consumer needs to buy low involvement products such as let's say pens or tissues, purchase would occur once they recognise the need. However, high involvement goods such as cars, designer clothes, houses will obviously require the purchase decision process of need recognition, assessing the alternatives, evaluation etc which would require more time.
lorren's comment, April 3, 2013 7:00 AM
i guess that spells out the mystery vivien, thanx
Shaokang xie's comment, April 9, 2013 8:42 AM
I agree with that topic emotion does has a effect on purchasing and I have better example which is luxury begs for lady. I have many friends who are crazy for that and sometimes they just buy it without thinking about their budget. But I guess they will not be that crazy if they have a rent fee to pay next month.. Actually I dont quite understand why there is different choices in that example from the article, maybe that is because I am no more a college student.
Rescooped by lorren from Surfing the Broadband Bit Stream!

Australia: TV viewing: multi-platform devices aid, niche content dictates |

Australia: TV viewing: multi-platform devices aid, niche content dictates | | integrated marketing communication |

There has been a lot of discussion about audiences becoming increasingly adept at using multiple platform devices to consume TV content. In a market where 78% of households have internet access, 56% have smartphones, 22% own tablets and 18% have internet-connected TVs, the engagement with iPads, tablets and next-gen phones isn’t surprising.


What is interesting is that contrary to early premonitions, recent reports are confirming what subscription TV has been forecasting from a while: multiple screens will enhance audience engagement with TV and viewing on multi-screens will not divest audiences from viewing on the main TV screen. When it comes to entertainment, we must remember that technology is a means to an end and not the result in itself.


As evidenced by consumer behaviour, people are seeking out content that engages and entertains. Advances in mobile technology and new entertainment ecosystems in our homes are working in favour of the TV industry, as it provides people access to content when and how they want it. And why wouldn’t consumers want more with HD programming, multi-screen and multi-platform interactive content, time-shifted viewing, PVRs and Smart TV technology? The premise of consumer engagement has and always will be quality and relevant content that entertains.


Click headline to read more--

Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
lorren's insight:

very insightful article.i am very intrested in consumer engagement especially with the rise of different gadgets form phones to tables & internet tv.Though from previous research in consumer behaviour consentration span is being reduced due to various mediums consumers are exposed to.So in terms of tailormaking communications, the challenge is to be relevant and direct to accomodate the shorter span of concentration.


its amazing how tv will still dominate the viewership modes.i would have thought viewership was being transfered from the main tv from home to the gadgets.intresting enough the different modes have become an avenue rather of watching personalised & intresting to the viewer.As future IMC`s we should be able to know which avenue to direct our voice so as to direct.The rise of pintrest should bring us closer to tailor make communications directed to particular intrests eg sports

Vivien Dohyun Jung's comment, April 3, 2013 2:35 AM
I notice that I get to see more and more video and advertising clips on Facebook these days which could mean SNS like Facebook is becoming a gadget of TVs? But Facebook is definitely more general than e.g. Pintrest. Medias such as Pintrest and blogs seem to be more tailored and structured tools that reflect specific tastes and interests of consumers. What the subscription TV industry is doing is quite interesting to see how people like to choose to be engaged with their particular interests. Therefore, developing channels where marketers can communicate with consumers with particular interests will help to target them more effectively.
Gorretti Lili Hakalo Vea's curator insight, July 30, 2013 5:49 AM

This article is very interesting and very true. There are many truths in this article of how people are seeking entertainment and engagement through multiple devices like smart phones, ipads, tablets etc.  With the advance changes in technological devices and introduction of new technologies it has definitely evolved and changed how consumers view tv content. In my opinion I strongly agree that this all works in favour of the tv industry. With respect to the original tv its self with the normal settings and viewing quality to the now more upgraded HD , smart internet access, touch , surround sound etc features; consumers now are more prone to go out and buy tv’s like this because of all these new fancy features to increase their engagement and be more entertained. If not only that people seek to believe that the bigger the better so in reality it works in favour of the tv industry and the makers of the tv’s themselves. As for smart phones and tablets etc, as said in the last paragraph of the article “by knowing our audiences inside out …… drives everything we do”, with regards to that, the more and more consumer purchase these devices, use these devices and what they use it for creators are just going to keep updating their devices to suit new ad all needs and these devices and there uses are just going to continue to be a high demand for everyone. Majority of the population now are walking around or have a smart phone, ipad, tablet, HD tv or something of this sort. This is a highly influential society that we are living in now. Now its all about the gadgets, all about the up dated entertainment and how to be entertained and engaged through these devices. Changing world of technology is just getting better and better. Only down fall is that things now are just getting more and more materialistic.

Tegan Thomas's comment, August 20, 2013 8:18 PM
It is interesting to see how many people are connected to the internet in today's society. We are being more exposed to how to access things such as the internet and it is becoming more demanding and scary when people are beginning to purchase more gadgets to put around the home in order to be connected 24/7 no matter where they are. An interesting article indeed and some goo points bought up by Lili, how the TV industry is benefitting from it because they are making TV programmes available for people to watch at any time from anywhere as long as they have internet accessibility.
Scooped by lorren!

The Hidden Benefits of Social Media Marketing: Why Your Strategy May Be Working Better Than You Think - Forbes

The Hidden Benefits of Social Media Marketing: Why Your Strategy May Be Working Better Than You Think - Forbes | integrated marketing communication |

Most businesses venture into social media expecting to see a big return on investment. The hope is that new customers will come in droves, and that the benefits and revenue generation will be huge. However, this is rarely the case. It takes time to build momentum with social media, and the benefits aren’t always as obvious as we would like.


If you’re feeling a bit skeptical about social media marketing and whether or not it’s worth the effort, following are some reasons why it may be working better than you realize.



Shaokang xie's comment, March 21, 2013 10:22 PM
This article has mention that efforts of social media needs to be consitant. I really agree with that because there are many competitors for a business in the socity, people are busy and they are not nomarlly paying attention to everything which means they may igore the promotion for a long time. Give the time to the lukers because they are the potential customers.
Vivien Dohyun Jung's comment, March 21, 2013 10:43 PM
before i read this article, i somehow thought that social media is an easy-to-use and light tool to use to shape a brand. however, as Lorren pointed out, this article made me realise that social media is actually a complicated tool that is thoroughly designed. Now I clearly understand how the power and influence of social media could have been that strong in many succesful cases.