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Rescooped by Leon Wang from Marcus Hamilton's Content Curation Engine (IMC)
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How to Easily Double Your Traffic from Social Media

How to Easily Double Your Traffic from Social Media | integrated marketing communications | Scoop.it
One great way to do this is to share your content on social media more than once.

Via Marcus Hamilton
Leon Wang's insight:

There are some strategies inside on how to easily double our traffic from social media while avoiding to be spammers for our social feeders. In addition to that, this content teaches through step by step on what could be doing better of posting acceptable messages while helping monitor the impact of these messages.     

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Marcus Hamilton's curator insight, April 7, 2014 6:08 PM

Recycle your content to create more engagement for less investment.  Want to know how? strategy inside. 

Rescooped by Leon Wang from Social Media Optimization & Search Engine Optimization
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Social Influence and Social Media Optimization (SMO) Rules Decision-making for Consumers

Social Influence and Social Media Optimization (SMO) Rules Decision-making for Consumers | integrated marketing communications | Scoop.it

Here's a repost of an article I did for the Vancouver Business Journal. Studies show that friends are influenced by their friends when making purchase decisions.


Via Anise Smith
Leon Wang's insight:

This post specifically elaborated that how we made purchase decision by our purchase pals or families. No matter what clothes  you buy or need to find a elegant restaurant to eat  at or a good movie you want to see. Most people will go through a 3-step decision making process: 1, Ask our mates or friends for their recommendations. 2, Check the comments and reviews out by other people who have had the experiences. 3, Consider the product sales pitch.

 

Apparently, Purchase pals are most important in our decisions and particularly outweighed other factors. So, If businesses use social media as a conversation channel rather than a billboard advertisement, they will begin to make friends. These friends will tell their friends about the business’ products or services by using Twitter’s Retweet button, Facebook’s “Like” button, which in turn will reinforce brand value by in a variety of social media platforms.  

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Rescooped by Leon Wang from Integrated Marketing Communications
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Who Says Email Marketing Trumps Social Media? Marketers Do. - Business 2 Community

Who Says Email Marketing Trumps Social Media? Marketers Do. - Business 2 Community | integrated marketing communications | Scoop.it
Business 2 Community
Who Says Email Marketing Trumps Social Media? Marketers Do.
Business 2 Community
According to this infographic from HostPapa, 75 percent of adults say they prefer email for communication.

Via Patrick Wong, Lili Wang
Leon Wang's insight:

Even though this article demonstrated that email marketing is seemingly effective to reach a range of customer. But I reckon that social media has its own merits, like Facebook and Twitter became the important means as companies engage with their customers and sell their brand experiences. For marketers, they have to take these two different mediums into consideration in implementing marketing strategies. In other words, when is perfectly time for combining email marketing and social marketing that is needed to decide on business goal.

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Patrick Wong's curator insight, March 11, 2014 11:36 PM

I suppose email marketing can trumps social media, is true that social media channel been changing from one to another over the past decades, but that does not mean that email marketing trumps social media. Facebook and twitter both are well established company that been internationally recognized, and if consumers nowadays are likely to check if they have these social media for offers/deals. Email marketing can be a real pain in the ass as consumers will find it frustrated with the amount of emails they receive in a day, therefore I would say both are equally important rather than one is better than another. But in my opinions social media can better as you are able to keep advertise on your page where as people will find it frustrated to receive bunch of emails from the same company in a day. 

Lili Wang's curator insight, March 16, 2014 11:47 PM

In my opinion, i do not agree with this article in stating that marketers believes email marketing trumps social media. Both email marketing and Social media are both important when it comes to promoting a certain product/service. I personally think that social media is a greater way to get your words and ideas across as there are all sorts of social medias in our world today such as Facebook, twitter, pinterest and so on. Take Facebook for instance, there are now deals and vouchers up for grabs on certain products and services which is a successful marketing media as more than half of the population is on facebook . It is then more likely for them to see the advertisements and therefore raising awareness of the product/services will not be an issue. Email marketing may not be as successful as sometimes people mark the emails as junk mails without even viewing them due to enormous amounts of emails they usually receive a day. Both Email Marketing and Social Media has it's pros and cons but in my opinion i'd say social media trumps email marketing in our society today.

Rescooped by Leon Wang from Web Content
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Effective Social Marketing Strategies Need a Powerful Content Plan

Effective Social Marketing Strategies Need a Powerful Content Plan | integrated marketing communications | Scoop.it

An article discussing effective social marketing strategies and how they need a powerful content plan. ... Effective Social Marketing Strategies Need a Powerful Content Plan. Written by Vickie Pittard on 22 April 2013 .


Via Keith Lockhart
Leon Wang's insight:

In the contemporary world, customers are bombarded with the hundreds of thousands of sales messages by way of television, newspaper, radio, magazine and the internet wherever at home or at public places. Unfortunately, customers will easily filter those messages out of their minds. In order to confront today's ever changing consumer landscape, appropriate and effective content plan will allow companies to deliver the real value need for customer and facilitate customer interaction and relationship between companies and their customers or prospective customers. The best way of optimizing integrated marketing communications is to provide sound and effective marketing content plan. Thus ,the given ten-step approach  can ramp up social media marketing strategy as a whole. On the other hand, the ten-step approach prevents the likelihood of  social media marketing may fail in terms of  it is disjointed, inconsistent, and even contradictory. 

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Rescooped by Leon Wang from Integrated Marketing Communications (IMC)
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How to Build an Online Community for Your Business

How to Build an Online Community for Your Business | integrated marketing communications | Scoop.it
Building a community around your company is a great way to generate value in your business and weather the storm of Google's algorithms.

Via Dugguri
Leon Wang's insight:

Great post demonstrates that there is a boon of building a better company by creating an online community to go around.  The nine steps are ascribed to build a brand for companies as a goal not a tool.

 

Finding audience can be a big challenge for every company, there are several parts we should take them into consideration: Define every person who you think is part of your audience. Go old school, take out a piece of paper and draw two columns. List all of your audience types on one side, and then on the other side, write down the challenges or pain points that these audience members have.


I also agree about not forgetting real people, how we emphasized the real communal part of this - getting off the computer, talking on the phone, and talking in person to build relationships, because this is what brand awesomeness should be about.

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Sky Pirate's comment, September 25, 2014 7:39 PM
I agree that by focusing on goals and what consumers want and need rather than using all the tools you can think of is much more effective than "chasing the dragon"
Rescooped by Leon Wang from B2B Social Media Marketing
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4 Ways to Measure Social Media and Its Impact on Your Brand | Social Media Examiner

4 Ways to Measure Social Media and Its Impact on Your Brand | Social Media Examiner | integrated marketing communications | Scoop.it

GREMeasure brand awareness through social media exposure, social media influence, social media engagement and your lead generation funnel.


Via Sam Wee
Leon Wang's insight:

Great post of measuring social media and its really impact on brand. First of all it's not about absolute numbers but rather you should be looking at the percent increase in numbers over time. Engagement should be measured not by how many people follow or friends of you, but what percentage of those people actually take an action, i.e. comment, forward, retweet etc.


Too many times we get caught in trying to say that this specific activity generated X, but the reality is that the combination of your marketing mix contributes to success. It's hard to say that a specific post with a certain number of comments was the only contributor to your goal. However, if you can track full campaign history to see the actual combination of tactics that led to the result it is far more powerful.


I also would caution everyone about the validity of data. Most of the tools you mention are better than nothing, but far from accurate. Even the people who design sentiment analysis tools will tell you they only get it right about 65% of the time, and the amount of garbage is astounding -- we toss out about 85% of the stuff that those tools send us because it is irrelevant to the brand or the subject.

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Rescooped by Leon Wang from business strategy
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Connecting Sales, Marketing and CRM for Actionable Customer Insight in 2014

Connecting Sales, Marketing and CRM for Actionable Customer Insight in 2014 | integrated marketing communications | Scoop.it
"Connecting Sales, Marketing and CRM for Actionable Customer Insight in 2014" http://t.co/DJs4t2eYdp via #NewzSocial

Via shawn kelly
Leon Wang's insight:

This article is great illustration on why customer insight is important to companies and how could companies get real connections with their customers. As we know today's marketing teams suffered a huge problem about who their customer is, what are their truly customer needs and preferences. It says that companies  generate customer connections are not solely dependent on CRM technology, but more understanding of their customers is needed to keep several things  in minds. The several things are given on the article, which may allow marketers to effectively reach their customers.  

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Jonathan Chan's curator insight, May 13, 2014 6:54 PM

This article highlights the importance of customer insight and marketing. Having a better understanding of a consumer needs and wants allows marketers to effectively engage their audiences and maximise marketing efforts. 

Marketer's sometimes need to provide ample information online and offline to assist the customer in making a decision. This is sometimes because a majority of a customer decision making process usually occurs prior to the point of sale. Having information ready is required during the information search to hopefully sway their target markets decision. 

Marketers can use any information gathered about a customer through online activities and execute CRM strategies. This can hopefully be a driver for sales and ultimately provide invaluable customer insight that  will ensure a businesses long term sustainability.