Integrated Marketing
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Brands Need Integrated Campaigns To Reach Connected Consumers

Brands Need Integrated Campaigns To Reach Connected Consumers | Integrated Marketing | Scoop.it

Study: Brands must go digital and join the dots

 

SUMMARY: Online marketing will help shape 80% of consumers' discretionary spending by 2015, according to a Gartner/ExactTarget study, which suggests brands should focus on developing "hyper-connected" sales and marketing strategies. The brands that move away from single-channel campaigns and find ways to combine tools such as e-mail, social, search and video are expected to experience the biggest payoffs, according to the Marketer's Guide to Multichannel Campaign Management.

 

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Millie Watson's curator insight, October 7, 2014 8:52 PM

This article explores the importance of brands needing to integrate their marketing campaigns to reach their consumers. Brands need to move away from single channel campaigns. Consumers are harder to to reach and with all the advertising/promotional clutter brands messages are reaching consumers. To ensure that their campaigns reach as many people as possible and their brand gain exposure and awareness brands need to integrate their communication channels. 

Rescooped by Maddie Marquet from Marketing in Motion
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Integrated Marketing Communications mini-case study video

What's important to consumers when shopping. Purchasing behaviour & what stands out in terms of packaging and products when shopping in a supermarket. Voices...

Via Joachim Scholz, PhD
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Joachim Scholz, PhD's curator insight, October 20, 2013 10:41 PM

This video is a brief case study on how an Integrated Marketing Communications approach is used to introduce a new laundry softener. One can discuss this case to highlight different stages in the hierarchy of effects (e.g., awareness, knowledge, trial) and the different marketing communications tools (e.g., media campaign, digital and social marketing, in-store signage etc.) that have been used in a unified approach.

Джонатан (_ _).。o○'s curator insight, August 12, 2014 12:02 AM

A good use of "resilience" and Sun Tzu methodlogy

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7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC]

7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC] | Integrated Marketing | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.

Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.

 

Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.


Via Lauren Moss, Alexia Arahovitis
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Eyal Levi's curator insight, May 8, 2014 2:41 AM

Here some of the benesits considering social media

Katie Muirhead's curator insight, August 19, 2014 11:52 AM

Further highlights statistics of social media consumption and the information behind the choices of online advertisiers

David W. Deeds's curator insight, October 7, 2014 4:21 PM

Thanks to Lauren Moss.

Rescooped by Maddie Marquet from Digital Marketing Power
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Top Eight Small Business Marketing Tips

Top Eight Small Business Marketing Tips | Integrated Marketing | Scoop.it

If there’s one thing that no small business can live without, it’s an effective marketing strategy. Your customers aren’t going to find you without one, and without customers, you don’t have a business.

Contrary to popular belief, small business marketing doesn’t need to be an incredibly complicated affair. There’s no shortage of proven marketing strategies out there and there’s very little reward for trying to reinvent the wheel.

Here are eight simple tips for getting your companies name out there. How many are you currently utilizing?


Via Gary Hitching
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gringoadepto's curator insight, March 8, 2014 12:00 AM

Yeah, do that !

Abd Torah's curator insight, March 24, 2014 11:46 AM

Top Eight Small Business Marketing Tips

KoneXiones Panamá's curator insight, June 8, 2014 4:39 PM

Great tips for any Small Business!

Rescooped by Maddie Marquet from BEAUTY + SOCIAL MEDIA
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Top 10 luxury brand social campaigns of Q1 - Luxury Daily - Internet

Top 10 luxury brand social campaigns of Q1 - Luxury Daily - Internet | Integrated Marketing | Scoop.it

Via Cristin Grogan
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Cristin Grogan's curator insight, April 29, 2013 10:36 AM

Luxury Daily presents the Top 10 social media marketers of Q1. These brands have all gone above in beyond in specific social media campaigns executed during this quarter.  For beauty specifically, Dior Cosmetics lands on the list for their unique, creative and inspiring campaign: (hashtag) #IconicColors.

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Integrated Marketing Communications

COMM375 Standalone presentation about Integrated Marketing Communications. Cited videos: Mcdonalds ad: http://www.youtube.com/watch?v=eBwmv3hYgHc Coke ad: ht...

Via Robbie van Dijk
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Rescooped by Maddie Marquet from Public Relations & Social Marketing Insight
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50% of businesses believe that social offers greatest marketing opportunities over next year

50% of businesses believe that social offers greatest marketing opportunities over next year | Integrated Marketing | Scoop.it

Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report.

 

When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%....


Via Jeff Domansky
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gringoadepto's curator insight, March 7, 2014 11:27 PM

Is the socialization of life enforcing herd instinct ?

Diane Rivens's curator insight, March 26, 2014 1:51 PM

Digitial Marketing simply cannot be ignore any longer!

Trenzcape's curator insight, June 21, 2014 2:28 AM

Social Marketing moves ahead of even Email, SEO and Mobile  in terms  of marketing oppurtunities!

Rescooped by Maddie Marquet from Advertising
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How advertising is an appropriate marketing strategy for every brand?

How advertising is an appropriate marketing strategy for every brand? | Integrated Marketing | Scoop.it

Via Tdi India
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Tdi India's curator insight, September 20, 2013 3:29 AM

There are various tools of marketing used by a brand or product owner. Amongst the various tools of marketing, advertising is an important as well as essential tool to bring a boost in the brand business. In the following paragraphs, let us have an insight about how advertising is an appropriate marketing strategy for every brand.