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The Coca-Cola Super Bowl ad: controversy versus stats

The Coca-Cola Super Bowl ad: controversy versus stats | Integrated Marketing | Scoop.it
It's a storm in a coke can.
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8 Of The Most Successful Ad Campaigns Of All Time

8 Of The Most Successful Ad Campaigns Of All Time | Integrated Marketing | Scoop.it
These businesses benefited from having very catchy slogans and clever marketing campaigns.
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Ten Components of Integrated Marketing Communications

Ten Components of Integrated Marketing Communications | Integrated Marketing | Scoop.it
The arrival of social media changed the playing field for integrated marketing communications.

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Snapchat Guide for Brands | Social Media Today

Snapchat Guide for Brands | Social Media Today | Integrated Marketing | Scoop.it
Some brands are successfully using Snapchat to reach the coveted teen demographic. With this guide, your brand can, too.

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Sam Allard's curator insight, March 14, 2014 10:59 PM

A new development in social media marketing as companies start to use snapchat to remind their customers that they are there. The app offers lots of benefits for firms, its surprising they haven't begun using it earlier. Exclusive snapchat offers will surely bring customers to the doors.

Liam Palmer's curator insight, March 31, 2014 4:56 AM

Interesting that this channel is now being exploited by brands. With 26 million users in the USA alone. This channel is a big market that is only being exploited by a few brands. So therefore could be a good move for brands already established in social media circles to expand their  coverage and reach. Brands entering the social market also could exploit these customers. However care is needed to make sure that they don't send the wrong messages to customers or contradict what the brand represents. 

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How has Integrated Marketing Communications (IMC) contributed towards the evolution of Brand communications?

How has Integrated Marketing Communications (IMC) contributed towards the evolution of Brand communications? | Integrated Marketing | Scoop.it
Introduction Over the couple of previous decades, research on IMC (Integrated Marketing Communication) has generated immense discussion leading to interesting contribution to the evolution of IMC a...

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How To Write The Perfect Tweet Blueprint

How To Write The Perfect Tweet Blueprint | Integrated Marketing | Scoop.it
Gerry Moran breaks down Twitter's 140 characters to help you write the perfect tweet. Combine your interesting content and your personal style with this blueprint to reach more people with your message!

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Shani McGee's curator insight, March 31, 2014 4:37 AM

A good skill to learn! The perfect tweet! So many businesses are marketing their products and services on Twitter, this article show's them how they can utilise their tweets to their full potential to create maximum customer attention.

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5 Easy Steps To Drive More Facebook Traffic To Your Website

5 Easy Steps To Drive More Facebook Traffic To Your Website | Integrated Marketing | Scoop.it

Excerpt from the article published by Social Media Examiner:
"Getting Facebook fans to your website is even more critical with Facebook’s recent announcement of decreased organic reach for pages.
Use these five steps to help you get more traffic Facebook to your website.

#1: Make Sure You Have a Steady Stream of Shareable Content on Your Website
These days, the name of the game is content marketing and you had better figure out how your business can participate.
Posting something new and helpful once a week or even once a month can benefit your website traffic.
Here are some ideas that can help you brainstorm how you can add new content to your website:
- Post a weekly tip about your niche;
- Post a weekly news bite with a photo;
- Curate a list of top 10 helpful articles;
- Interview someone in your office or in your industry.

#2: Make it Easy to Share Your Content to Facebook on Your Website
Once you have fresh content, you need to make it shareable. Your first step is to add a social share plugin and/or Facebook Share buttons.
I like using the Digg Digg plugin because it has all of the buttons I want to display and it floats along the side of the post as the reader scrolls through the article.
Also consider asking for a Facebook share if you feel you have a particularly helpful blog post.

#3: Optimize Your Facebook Posts
here are basically three different ways you can post a link to your website:
- The traditional way to post a link is just to cut and paste the link into the status section and allow the link to pull in the photo and metadata.
- Another way to post a link is to post a photo and then add the link into the status update with a little blurb about the link.
- One technique that has been popular in the past to get greater reach is to post your link in the status section and then “X-out” the link data that is pulled in to change the post to “text only,” even though it has a link in it.

#4: Optimize Other Places on Facebook to Add Links to Your Website
To drive more traffic to your website, make sure you have links in other parts of your Facebook page that people may be visiting.
- Use your About page
- Add links to your milestones
- Add links in your photo descriptions
- Use custom tabs with links to your website
- Optimize your personal profile

#5: Advertise
With Facebook’s recent announcements about decreased organic reach, advertising is going to be even more critical for marketers.
To drive traffic to your website, you can either create an ad from scratch with a link to your website, or boost content that you’ve already posted. When you boost content, remember to post something that doesn’t have a photo that has more than 20% text in it or it won’t get approved by Facebook..."

Each step and tips are analyzed with more information. Read full original article here:
http://www.socialmediaexaminer.com/drive-more-facebook-traffic/

 


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BSN's curator insight, February 25, 2014 11:23 AM

5 Easy Steps To Drive More Facebook Traffic To Your Website. #business #facebook #websitetraffic

Dennis Staples's curator insight, February 25, 2014 3:03 PM

Insight to driving more traffic to your pages!

dan's curator insight, February 25, 2014 3:18 PM

#facebooktraffic

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What every marketer needs to know about neuromarketing

What every marketer needs to know about neuromarketing | Integrated Marketing | Scoop.it
In this guest post, branding expert Dr Peter Steidl says neuromarketing will change the face of marketing, and without it, campaigns will lag behind competitors that have embraced this new way of thinking about consumer behaviour and branding.   I am not talking about lab tests that deliver reliable but limited information about how consumers process marketing stimuli such as ads, logos or package designs.  Rather, I’m referring to the application of neuroscience concepts in a strategic context. In other words, how marketers can benefit from the latest insights into how consumers think, feel and, and most importantly, make purchase…

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Verilliance's curator insight, April 28, 2014 1:07 PM

"The application of neuroscience lifts the effectiveness of marketing, brand, communications, shopper marketing, pricing and innovation strategies – including, of course, social and other digital media strategies."

Dom Jennings's curator insight, May 14, 2014 5:26 PM

According to Dr Peter Steidl, Neuro-Marketing is the way of the future, lifting the effectiveness of traditional marketing campaigns.

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How Men and Women Use Mobile and Social Media Differently (Infographic)

How Men and Women Use Mobile and Social Media Differently (Infographic) | Integrated Marketing | Scoop.it

As the old saying goes, men are from Mars and women are from Venus.

An infographic from FinancesOnline.com gives that theory a bit more weight. The graphic illustrates the different ways the genders use social media and mobile.

 

For example, men are more likely to use social media for business and dating, whereas women are more likely to use it for relationships, sharing and entertainment.

 

But the differences don't end there.

 

Did you know that men prefer quick access to deals and information on social media, whereas women would rather have an encounter with a brand? And while only 18 percent of men will follow an organization for deals, 71 percent of women will.

 

But there are some aspects of social media on which both genders agree: Both enjoy social media ads that are funny or feature celebrity endorsements. (Hey, it's something, right?)

 

Learn more about how men and women use social media in the infographic. 

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LuceCEM's curator insight, April 24, 2014 7:54 AM

Interesante artículo sobre las diferencias en el Uso del `Social Media´ entre hombres y mujeres

Mai Lam's curator insight, April 27, 2014 5:59 AM

This article states that women and men have different ways of using social media and mobile. It reveals women tend to rely on social media and mobile for relationship, sharing and entertainment purposes where as men use social media for business and dating reasons. Furthermore, Men are more likely to scan coupons or QR codes than women, in contrast, women tend to follow a brand for deals/sales. This article is relevant to IMC as it can be a source or an idea for a company to focus on a targeted market where they can endorse their products or services instead of aiming for a broad market. 

Inside Market Strategy's curator insight, May 16, 2014 5:38 PM

Very interesting.

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About Effective Marketing Communication

About Effective Marketing Communication | Integrated Marketing | Scoop.it
The marketing avenues open to small businesses are more abundant than ever, but the principles of effective marketing communications remain essentially unchanged. Whether you create an email ...

Via Johnny Price
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Its amazing how effective marketing communications are in Business

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Matthew Macdonald's curator insight, May 8, 2013 1:23 AM

It is important that companies and brands have a clear message when targeting consumers and potential customers, this article discusses five key proccesses that will effectly help enhance your in marketing communications. These five steps or proccesses are 

1, Know your customer

2, Focus on benefits

3, Be oitstanding

4, keep it simple and 

5, Track your results.

These five key points have a beneficial description on how to understand and imliment each step to effectivly communicate. It Talks alot about "keeping it simple", i believe this is because it is easy to loose a customer in over complicating ideas surrounding a product or brand, by keeping it simple the customer can understand and feel comfortable with a product or brand.

Yg Kim's comment, May 9, 2013 2:20 AM
A good article that explains 5 key points for a effective marketing communication. The 5 key points are Know your customers, Focus on benefits, Be outstanding, Keep it simple, and Track your results.
Dorel Ferdis's comment, May 9, 2013 7:21 PM
I agree with Matthew's summary above, those 5 key points are very important in ensuring that you have an effective marketing communication programme.
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Amazon Launches #AmazonCart to Shop Using Twitter

Amazon Launches #AmazonCart to Shop Using Twitter | Integrated Marketing | Scoop.it

Amazon is today rolling out an interesting new feature called #AmazonCart, which lets you add Amazon products to your shopping basket without leaving Twitt


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Wow can't wait to try it out!

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How Does A Brand Transition To Inbound Marketing?

How Does A Brand Transition To Inbound Marketing? | Integrated Marketing | Scoop.it

In 2012, the Encyclopedia Britannica – the go-to source for information for more than 200 years – announced it would no longer print its pricey reference books. It makes sense – why pay nearly $1,400 for a set of books when Google is free?

Technology has changed the way we access information, including how we respond to advertising and marketing. We can record our favorite TV shows and skip through commercials. We can install pop-up blockers to keep pesky ads from annoying us while we’re online. And many people can’t even recall a time when they answered a “land line” and took a survey about their product preferences.

Unlike the leather-bound reference books of yore, marketing departments are still relevant. But in order to be successful, they need to learn how to transition to inbound marketing.


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Abd Torah's curator insight, March 24, 2014 6:37 AM

How Does A Brand Transition To Inbound Marketing in your business ?

Abd Torah's curator insight, March 24, 2014 11:46 AM

How Does A Brand Transition To Inbound Marketing?

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JK Rowling proves the value of brand equity

JK Rowling proves the value of brand equity | Integrated Marketing | Scoop.it
Over the years academics and analysts have attempted to show the value of brands (their 'brand equity') in terms both theoretical and monetary.
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24 People Who Applied for the World's Toughest Job Were In for Quite a Surprise

24 People Who Applied for the World's Toughest Job Were In for Quite a Surprise | Integrated Marketing | Scoop.it
Here's a pretty cool project from Mullen for a client we won't immediately reveal, lest we spoil the surprise. (Scroll down to the bottom of credits, or watch the video to find out.) The Boston agency posted this job listing online for a "director of operations" position at a company called Rehtom Inc.
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7 Ways to Create a Successful Integrated Marketing Campaign - CIO

7 Ways to Create a Successful Integrated Marketing Campaign - CIO | Integrated Marketing | Scoop.it
CIO
7 Ways to Create a Successful Integrated Marketing Campaign
CIO
While there is no one sure-fire formula to creating a successful integrated marketing campaign, there are steps that businesses and marketers can take to maximize viewership.

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Developing Brand Image Through Brand Imagery - Part 2

Developing Brand Image Through Brand Imagery - Part 2 | Integrated Marketing | Scoop.it
Learn how brand imagery helps to build brand equity.

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Liam Palmer's curator insight, April 7, 2014 2:49 AM

An interesting view on using more than just direct marketing or focusing on specific advertising. The examples given show how powerful a tool brand imagery can be (Tropicana) and how it adds to the brand equity. This is an area that doesn't gain much media attention, but can be very important and marketers must be aware of the implications of changing or modifying these images that consumers associate  with the brand.

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You Should Be Marketing on Pinterest

You Should Be Marketing on Pinterest | Integrated Marketing | Scoop.it

Pinterest's share of social-media referrals soared from .68 percent to a whopping 26 percent in just one year, generating more than 400 percent more revenue per click than Twitter and 27 percent more than Facebook.


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Kimberley Mar's curator insight, April 3, 2014 9:40 PM

As an avid Pintrest user, this article really opens up my mind to the reasons  certain pins are created by companies by using Pintrest as marketing tool. The facts highlighted in the article are amazing considering Pintrest is not the 'biggest' social media channel. The article states that the Pintrest share of social media referrals rocketed from 0.68% to 26% in the time frame of only 1 year. The social media channel generated 400% more revenue per click of the mouse than Twitter and 27% more revenue than Facebook! This shocks me because Facebook and Twitter are much more well known social media channels compared to Pintrest which is only a recent discovery for me, which I established from my friends's account. I was mesmerized by the ability to electronically hoard images and am always 'pinning' everyday. I enjoy Pintrest because there is ALWAYS some new to see and be engaged in, compared to Facebook where you keep refreshing your news feed to find the same images. The article states the by using the social media channel: Pintrest, it increases the likelihood of purchase for the company. It is a free marketing channel so why not take advantage of it? The figures claim that shoppers referred by Pintrest are 10% more likely to go through with the purchase than viewers from other social-networking sites. It is important for marketers to understand how to engage their potential customers through Pintrest in order for them to follow up on the purchase. Rather than just pinning images of what the company provides there are more options to create with your pin in order to fully engage and retain the audience. It is important for companies to understand that their members of the social-media audience are there to be connected with and to learn about the product offerings rather than to be pitched or sold too. This is a key fact to consider as a company so that they can successfully attain the audience and transform them into customers. In order to do so, they need to offer creativity and value through their pins by incorporating the use of humour, interesting facts, statistics and advice. Pintrest is ideally about engaging the consumer via the use of the senses. It is important for the company to create visuals that are appealing to the eye and use words to stimulate the viewer's imagination. This ties into another social media channel, Instagram, where companies use the channel to create brand awareness through images by including visuals and wording to engage consumers. In order for companies to successfully establish and use their Pintrest account, they need to consider the reasons for the incorporation of their pins. There needs to be thought behind why they created the pin. Some examples that companies can include are: info-graphics (facts about their industry, consumer habits and information about their product or service to initially inform new users and create awareness.) Also the use of images that evoke images is key through using enticing words and phrases to engage the senses of the viewers e.g. food pins would incorporate words like "succulent" and "mouth-watering" to make the viewer feel hungry which is established through the senses. Other beneficial pins that companies could produce to engage customers would be the use of videos and tutorials about DIY and insights into the production process of their goods. The use of videos is one of the highest forms of engagement on Pintrest as it is incorporating numerous images together. Also the use of call to action is important to incorporate in their pins e.g. providing a promotion code over an image, directly linking the viewer to the site where the sale occurring. This form of marketing has said to increase engagement by 80% through the use of 'click here' or 'repin this' as it entices the consumer to get involved and excite them about the possibilities of winning a competition or being linked to an online sale. These links to the site are vital and it provides an easy way for viewers to be exposed to the full experience of the company and hopefully pursuing the purchase that they have been waiting for. 

Freda Lim's curator insight, May 15, 2014 5:58 PM

As a Pinterest user myself, I believe it is one of the possible social media platforms businesses should be marketing on. However, there are a few things to keep in mind that in order to be recognized or seen,  image content should at least have a logo or brand name associated with the hashtags or within the picture itself. This way when people scroll through and see what they like, they tend to try and figure out where to get it from.  I'm one of those  curious users too. That way, it's a better way to increase brand awareness and receive  an increase in consumers. 

Bayley Lord's curator insight, May 15, 2014 8:41 PM

I found that as a user of pinterest, I am always on the platform just to look and get ideas for certain services and products. I found this article very interesting as I didn't think businesses use this medium as an effective marketing because I personally thought it was just people posting pictures and products they like or are interested in, but i guess this is how people get the ideas and go purchase the products. 

 

This platforms is actually a good IMC because it engages consumers and gives options of what products or services to buy. for brand awareness i don't believe pinterest would be that effective because there are so many photos and different pins, that one brand might get over looked and forgotten about. where as a product could be displayed in different ways and maybe not by the same company.

 

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Build Your Brand with Hashtags - Business 2 Community

Build Your Brand with Hashtags - Business 2 Community | Integrated Marketing | Scoop.it

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Alysia Cole's curator insight, May 19, 2014 10:51 PM

This is an interesting article that provides 3 easy steps to building brands on social media with the use of hashtags.

As more people are joining social media platforms such as Facebook and Twitter these are great ways for marketers to reach out to their target markets.

The use of hashtags allow people to easily follow and join conversations around specific topics. Hashtags also allow businesses to watch other competing brands and other industry leaders on social media. 

William Creedy's curator insight, October 1, 2014 8:03 AM

Interesting that something as simple as a 'hashtag' can create brand awareness, or a brand image, not only companies utilize it but also organisations using social media.

Tyla McKenzie's curator insight, October 1, 2014 10:06 PM

Social media platforms such as twitter and instagram allow the use of hashtags. Hashtags are an easy way to use a single word to promote businesses and brands. For example, Remix Magazine recently through a party to celebrate their spring issue. As Spark was one of their main sponsors they created the hashtag '#RemixedBySpark' - not only a play on words, both Remix and Spark encourage party goers to use this hashtag on every picture they took. The hashtag connects all the pictures and when consumers use it they are promoting the brand through there own social media platforms. For someone with a lot of followers this is hugely influencing. Spark and Remix can also then go through the images, 'Like' and comment on them and interact with their consumers.

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Market research can no longer predict what consumers will like

Market research can no longer predict what consumers will like | Integrated Marketing | Scoop.it
In 2007, 10,000 people around the globe were asked about portable digital devices. It was part of a study conducted by the global media company Universal McCann. One of the hottest topics at the time was the first iPhone, which was announced but hadn’t yet been released. Once researchers tallied the results, they reached an...

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Harry Gage's curator insight, March 10, 2014 7:12 PM

Interesting article suggesting marketing is going to become more instinctual in the future? @marcoms2014

Samantha Mayo-Smith's curator insight, March 12, 2014 1:42 AM

This is an interesting article to stumble upon; About an hour ago I watched a program and in one scene the marketing manager was showing a new design for a product and stated that the results from market research and focus groups had been through the roof. The exec replied that he didn't like the new design and that often consumers don't know what they really want until you give it to them! So in the end they went with a completely different design which turned out to be even more of a hit. watching this made me realize that statement to be true; often people think they like or want something if you put it in front of them when in actual fact it may in the end not really be what they truly desire or often consumers don't even know what they want. 

 

Stumbling on this article furthers this thinking even more...! 

Jana Jess's curator insight, May 11, 2014 3:29 PM

This is really interesting!!!!!

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Market research can no longer predict what consumers will like

Market research can no longer predict what consumers will like | Integrated Marketing | Scoop.it
In 2007, 10,000 people around the globe were asked about portable digital devices. It was part of a study conducted by the global media company Universal McCann. One of the hottest topics at the time was the first iPhone, which was announced but hadn’t yet been released. Once researchers tallied the results, they reached an...

Via Verilliance
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This is really interesting!!!!!

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Harry Gage's curator insight, March 10, 2014 7:12 PM

Interesting article suggesting marketing is going to become more instinctual in the future? @marcoms2014

Samantha Mayo-Smith's curator insight, March 12, 2014 1:42 AM

This is an interesting article to stumble upon; About an hour ago I watched a program and in one scene the marketing manager was showing a new design for a product and stated that the results from market research and focus groups had been through the roof. The exec replied that he didn't like the new design and that often consumers don't know what they really want until you give it to them! So in the end they went with a completely different design which turned out to be even more of a hit. watching this made me realize that statement to be true; often people think they like or want something if you put it in front of them when in actual fact it may in the end not really be what they truly desire or often consumers don't even know what they want. 

 

Stumbling on this article furthers this thinking even more...! 

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Survey Analytics Blog: Top 5 Infographics of the Week: Social Media Demographics

Survey Analytics Blog: Top 5 Infographics of the Week: Social Media Demographics | Integrated Marketing | Scoop.it
Whether or not we like to admit it, social media has become a huge part of our lives. That is why we were so interested in learning about the demographics of social media users.
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malek's curator insight, May 4, 2014 7:14 AM

a good collection in one page

Sherin Nicolson's curator insight, May 5, 2014 10:01 PM

This is such a big insight into what the market is doing in todays cluttered technological world. This can help marketers break through that clutter and target these audiences through the means of technology that they are more inclined to use and relate to more. This also encourages research of IMC campaigns to move forward with their thinking as the technological advances are moving even more rapidly and quickly. The industry has changed rapidly because of technology and we as marketers cannot afford to ignore this. 

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Nike, Snickers and Fosters have created powerful integrated campaigns – so what's their secret?

Nike, Snickers and Fosters have created powerful integrated campaigns – so what's their secret? | Integrated Marketing | Scoop.it
For an increasing number of campaigns, integration across a large number of media is essential. Tim Bourne, chief executive of Exposure, explains how it should be done

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Manasi Ambavane's comment, September 24, 2013 2:16 AM
Harshika, yes these three brands Nike, Snickers and Fosters are really outstanding when their campaigns are out. The best way to get audiences eyes towards your brand is to be innovative and creative in your ads so that their attention is easily grabbed. The important thing I also would agree with you is that sending same or one message through out all the ads to create great impact on the consumers. This kind of campaigning is really effective and also gets audiences attention towards the ad with this brand gets popular. Repeating the same message helps the brand message be inside the consumers mind for long time.
Daryl Peterson's comment, September 26, 2013 2:24 AM
Yes Harshika nike, snickers and fosters all have powerful campaigns due to this use of popular and commonly use media channels which help get their brand image across to relevant target markets. Using social and digital media effectively these brands have managed to create a strong brand image which always grabs consumers attention showing just how effective the campaigns are. But the main thing I see in the article is that they all use one message approach to promote their products. This helps consumers understand the brand alot easier and makes its alot easier to recall,
Nikhil Bhola's comment, September 24, 2014 8:35 PM
This article provides a succesfull example of integrated marketing campaigns based on big ideas. These campaigns stick to the companies main ideologies and ethos with examples provided by Nike and Snickers. this made me think about how we have been using social media channels, to communicate through twitter and just amazingly what we learnt in IMC can be implemented to the real world. IMC is also about about taking a unique aspect of the brand and tying it to a consumer insight that is powerful and engaging
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What is Integrated Marketing?

To learn more about integrated marketing for SMEs please get in touch: http://tribuscreative.com In this video we offer a short introduction to the principle...
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