Integrated digital marketing in healthcare and Pharma
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A Tale of Satisfied and Unsatisfied Digital Pharma Managers

A Tale of Satisfied and Unsatisfied Digital Pharma Managers | Integrated digital marketing in healthcare and Pharma | Scoop.it
Across Health blog: How do satisfied and dissatisfied pharma managers compare when it comes to defining the right channel mix? Want to learn more?
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Nutraceuticals: Big Pharma or Big Food’s next Big Growth area? | Across Health

Nutraceuticals: Big Pharma or Big Food’s next Big Growth area? | Across Health | Integrated digital marketing in healthcare and Pharma | Scoop.it
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Hiring the right digital agency for pharma

Hiring the right digital agency for pharma | Integrated digital marketing in healthcare and Pharma | Scoop.it
It seems that the sharks are in the water as Accenture reports that most pharma companies are planning to invest more time and money in digital marketing to lower costs and improve marketing effici...
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10 sensor innovations driving the digital health revolution

10 sensor innovations driving the digital health revolution | Integrated digital marketing in healthcare and Pharma | Scoop.it

This year IBM dedicated its Five in Five series (an annual list of five technologies that are likely to advance dramatically) solely to sensors.

 

Digital sensors of the touch, sight,hearing, taste and smell kind along with their potential are all profiled by IBM Sensor technology is going through a renaissance as companies develop smart and innovative new ways to track data using them.

 

Sensor innovation is in-part driving the Digital Health Revolution as digital health companies find ingenius ways to integrate them in to apps, devices and other peripherals. The smartphone will play an increasing important role in all of this as they go from having six built-in sensors currently to having sixteen in the next five years.

 

If these predictions are correct then the next five years will be half-a-decade of sensor proliferation meaning the Digital Health Ecosystem will grow exponentially. In the meantime though there are already a plethora of digital health sensors in use or in the pipeline that are helping people improve and, in some instances, save lives.

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Kristina Curtis's curator insight, April 18, 2013 1:34 PM

This will take the QS movement to another level...

Mitchell Planning's curator insight, June 28, 2013 5:21 PM

Peel and stick tatoo's taken to the next level.

David Vinson's curator insight, August 8, 2013 9:10 PM

You can't control it if you can't measure it!

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The Body as a Source of Big Data

The Body as a Source of Big Data | Integrated digital marketing in healthcare and Pharma | Scoop.it
Big Data—the ability to collect, process and interpret massive amounts of information—is one of today's most important technological drivers and has been focal point for the transformation of health care.

Via nrip
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ExpertVaping's comment, March 19, 2013 5:35 AM
Very very interesting infographic!
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The Digital Divide in pharma

The Digital Divide in pharma | Integrated digital marketing in healthcare and Pharma | Scoop.it
Across Health blog: the Digital Divide in pharma: HCPs’ needs exceed pharma’s digital offerings, particularly in the medical space. Want to learn more?
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A Picture of Health

A Picture of Health | Integrated digital marketing in healthcare and Pharma | Scoop.it

The potential for digital health in the UK (The potential of #DigitalHealth in the UK (infographic) http://t.co/JyIy28XICR | A Picture Of Health #hcsmeu #NHSsm)...


Via Olivier Delannoy
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Impact Measurement... Show me the money!?

Impact Measurement... Show me the money!? | Integrated digital marketing in healthcare and Pharma | Scoop.it
Discover the Come Across newsletter on Impact Measurement! http://bit.ly/10h0AJq
acrosshealth's insight:

An interesting article on Multichannel Marekting and ROI in pharma from an expert!

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Medical tablet makers are missing an important point: Docs love their iPads

Medical tablet makers are missing an important point: Docs love their iPads | Integrated digital marketing in healthcare and Pharma | Scoop.it
Medical equipment vendors talk about how their products must be better for doctors and nurses because they are designed specifically for hospitals and clinics.

Via Richard Meyer
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