Integrated Brand Communications
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Supercharge Your Content Marketing by Linking | Social Media Today

Supercharge Your Content Marketing by Linking | Social Media Today | Integrated Brand Communications | Scoop.it
While content marketing is leading the way in digital marketing, a productive twist is content linking. Content linking is the alternative to linkbuilding and if your not using it wisely, then you won't get the traction your content deserves.

Via Denis Failly
Russ Merz, Ph.D.'s insight:

Useful strategies for "content linking" using SEO and social media among other things. 

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Denis Failly's curator insight, February 25, 2013 3:03 AM

Good links only come from good content
maybe you have to forget Old school linkbuilding for "Content linking"

Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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10 myths about Instagram for business (Infographic)

10 myths about Instagram for business (Infographic) | Integrated Brand Communications | Scoop.it
Instagram for business is used by over 2 million businesses. Instagram is largely urban,youthful demographics with a significant skew toward women.
Russ Merz, Ph.D.'s insight:
Need some reasons why your business should use #Instagram? See these 10 myths about Instagram for business.
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Trends 18: Will the Influencer Bubble Burst? | GlobalWebIndex

Trends 18: Will the Influencer Bubble Burst? | GlobalWebIndex | Integrated Brand Communications | Scoop.it
In today's chart we consider whether the buzzworthy influencer marketing trend will be a sustainable strategy for brands in 2018.
Russ Merz, Ph.D.'s insight:
Has the impact of celebrity influencers and spokespersons peaked?
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Top Nine Social Media Trend Predictions for 2018 [Infographic]

Top Nine Social Media Trend Predictions for 2018 [Infographic] | Integrated Brand Communications | Scoop.it
Social Media - Looking for something new for your social media program? Today's infographic offers nine trends you can expect to see in the coming year. Check them out to stay ahea
Russ Merz, Ph.D.'s insight:
Do you know where #socialmedia is headed? See this article for some clues=> Top Nine Social Media Trend Predictions for 2018 via @MarketingProfs
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Premium publishers trump Facebook and Twitter for trust, transparency, and engagement | Netimperative - latest digital marketing news

Premium publishers trump Facebook and Twitter for trust, transparency, and engagement | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it
Consumers rank premium publishers far ahead of Facebook and Twitter for trust, transparency and engagement, according to new research. Sharethrough, the industry’s leading native supply-side platform, has released the results of a new UK survey revealing premium publishers rank far ahead of Facebook and Twitter for trust, transparency and engagement, and enjoy strong brand favourability. ... [Read more...]
Russ Merz, Ph.D.'s insight:
Leading premium publishers are perceived as more trustworthy, transparent and have higher rates of deep engagement than Facebook and Twitter. Given the recent revelations about the  advertising placed by Russian agents on their platforms in the 2016 election it is not surprising that they are not trusted. 
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David Stapleton's curator insight, November 17, 1:01 PM
Information is always in demand
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Retail revolution? Top brands to sell directly to consumers via INS digital scheme | Netimperative - latest digital marketing news

Retail revolution? Top brands to sell directly to consumers via INS digital scheme | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it
INS is disrupting the largest consumer retail market in the world
Russ Merz, Ph.D.'s insight:
Do you know how INS is disrupting the largest consumer retail market in the world? Top brands can sell directly to consumers via INS digital scheme.
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eMarketer Releases New US Programmatic Ad Spending Figures - eMarketer

eMarketer Releases New US Programmatic Ad Spending Figures - eMarketer | Integrated Brand Communications | Scoop.it
By 2019, 83.6% of US digital display ad dollars will transact programmatically
Russ Merz, Ph.D.'s insight:
Do you know the size of US programmatic ad spending market? See these figures and projections from eMarketer.
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How travel brands capitalise emotional and functional relationship with customers [INFOGRAPHIC] | Netimperative - latest digital marketing news

How travel brands capitalise emotional and functional relationship with customers [INFOGRAPHIC] | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it
Top travel brand marketing falls into one of two types of connection with customers: ‘Emotional’ or ‘Functional’, with Thomson and Booking.com leading the way, according to new research. The DMA asked a panel of travel consumers their thoughts on the travel brands they prefer, from booking to flights to hotels. According to the research, conducted ... [Read more...]
Russ Merz, Ph.D.'s insight:
Do you know how travel brands use emotional or functional methods to build brand equity? See these research findings.
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How Long Does It Take to Create a Piece of Content?

How Long Does It Take to Create a Piece of Content? | Integrated Brand Communications | Scoop.it
Content - Most marketers say it takes between one and six hours, on average, to create a piece of content, according to recent research from coSchedule.
Russ Merz, Ph.D.'s insight:
How Long Does It Take You to Create a Piece of Marketing Content? Here are some Norms
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Sherry Bonelli's curator insight, October 26, 9:50 AM

Question: How long does it take YOU to write a piece of content?

MS Bost's curator insight, October 31, 11:03 AM

How long is a piece of string? It's so dependent on the content.

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9 Stats That Will Make You Want to Invest in Content Marketing

9 Stats That Will Make You Want to Invest in Content Marketing | Integrated Brand Communications | Scoop.it
For excellent proof that content marketing works, let these nine statistics do the talking – Content Marketing Institute
Russ Merz, Ph.D.'s insight:
Unsure if You Should Take the Plunge? Here are 9 Stats That Will Make You Want to Invest in Content Marketing.
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7 key criteria to evaluate social media monitoring tools

7 key criteria to evaluate social media monitoring tools | Integrated Brand Communications | Scoop.it
Social media monitoring tools crawl the social web to collect data and show what people say, feel and believe about a brand, topic or person.
Russ Merz, Ph.D.'s insight:
Confused about what social media monitoring tools to use? See these 7 key evaluative criteria.
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The State of E-Commerce Ad Retargeting [Infographic]

The State of E-Commerce Ad Retargeting [Infographic] | Integrated Brand Communications | Scoop.it
See the state of e-commerce retargeting in 2017: how US e-commerce sites are using retargeting, including on Facebook, whether they're doing it in-house, how they're optimizing, and much more!
Russ Merz, Ph.D.'s insight:
How Does Your Retargeting Strategy Add-Up? See This Article For Some Norms: The State of E-Commerce Ad Retargeting.
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The Rise of Livestreaming: Why People Watch, and How Brands Can Benefit [Infographic]

The Rise of Livestreaming: Why People Watch, and How Brands Can Benefit [Infographic] | Integrated Brand Communications | Scoop.it
Video livestreaming is all the rage, but what is this trend all about, what platforms can you use, and how? Check out usage stats and how brands are using and monetizing livestreaming.
Russ Merz, Ph.D.'s insight:
Need some stats about "video livestreaming": why people watch, how brands can use it?  See this article.
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Know Your Customers Better Than They Know Themselves: The Key to Customer Loyalty [Infographic]

Know Your Customers Better Than They Know Themselves: The Key to Customer Loyalty [Infographic] | Integrated Brand Communications | Scoop.it
Here's why you need to know enough about your customers to provide personalized experiences. Because those experiences make customers loyal - and that loyalty results in excellent ROI.
Russ Merz, Ph.D.'s insight:
Need Some Guidelines to Customer Loyalty? See this Article: Knowing Customers Better Than They Know Themselves.
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Measuring the Efficacy of Influencers

Measuring the Efficacy of Influencers | Integrated Brand Communications | Scoop.it
Influencer marketing has become a core component of many brands’ marketing strategies. But do they know what they're paying for?
Russ Merz, Ph.D.'s insight:
Need Some Guidelines and a Methodology for Measuring the Efficacy of #Influencers See this report by @L2_Digital 
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2018 B2C Content Marketing Benchmarks, Budgets, and Trends

2018 B2C Content Marketing Benchmarks, Budgets, and Trends | Integrated Brand Communications | Scoop.it
B2C marketers are becoming much more successful with their content marketing. See the full version of the annual study by MarketingProfs and Content Marketing Institute to help you plan for 2018.
Russ Merz, Ph.D.'s insight:
How well is your B2C Content Marketing Program working? Here are some survey results you can use as comparative norms.
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11 top tips for great Facebook ad designs (Infographic)

11 top tips for great Facebook ad designs (Infographic) | Integrated Brand Communications | Scoop.it
Facebook ad designs make a difference if you advertise on Facebook. Consider $234,000,000 worth of goods a quarter and 40,000,000 small business pages.
Russ Merz, Ph.D.'s insight:
Need some guidelines for designing Facebook ads? Here are 11 top tips you can use.
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David Stapleton's curator insight, November 17, 12:59 PM
Attracting social proof is all in the development stage and ajusting to the outcome
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Prof Galloway Grills Big Tech

Prof Galloway Grills Big Tech | Integrated Brand Communications | Scoop.it
If Scott was at yesterday's Intelligence Committee hearing, here's what he would have asked.
Russ Merz, Ph.D.'s insight:
Here are 12 questions that should have been asked of #BigTech by the Senate Intelligence Committee.
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SEO Periodic Table of Link Building and Acquisition [Infographic]

SEO Periodic Table of Link Building and Acquisition [Infographic] | Integrated Brand Communications | Scoop.it
Search Engine Marketing - Even if you failed high school chemistry, you may still enjoy today's infographic: a clean, easy-to-understand periodic table to help marketers sort through the noise of link acquisition fo
Russ Merz, Ph.D.'s insight:
Need a quick reference to SEO link building and acquisition tactics? See this article from Marketing Profs.
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On Amazon, Marketers Rely Most on Sponsored Product Ads - eMarketer

On Amazon, Marketers Rely Most on Sponsored Product Ads - eMarketer | Integrated Brand Communications | Scoop.it
Keyword-targeted search ads dominate, but the use of display ads is growing
Russ Merz, Ph.D.'s insight:
Looking for some reasons to use Amazon's digital ad platform? See this article with recent usage stats.
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Understanding Amazon as an Advertising Platform - eMarketer

Understanding Amazon as an Advertising Platform - eMarketer | Integrated Brand Communications | Scoop.it
Amazon will earn $1.65 billion in net US digital ad revenues this year
Russ Merz, Ph.D.'s insight:
Do you think of Amazon as an advertising platform? Perhaps you should; see this article for why.
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Why Service Firms need the Ultimate Digital Marketing Stack

Why Service Firms need the Ultimate Digital Marketing Stack | Integrated Brand Communications | Scoop.it
Getting past the hype in Digital Marketing to see what actually works, with Randy Shattuck.
Russ Merz, Ph.D.'s insight:
Do You Know Why Service Firms need the Ultimate Digital Marketing Stack? See This Explanation.
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The Way We Read Work Email is Changing | MarTech

The Way We Read Work Email is Changing | MarTech | Integrated Brand Communications | Scoop.it
The Way We Read Work Email is Changing by Douglas Karr on MarTech
Russ Merz, Ph.D.'s insight:
Do You Know How Your Email Audience is Managing your Messages? See This Research for Clues.
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Brand Purpose in Divided Times: 4 Strategies for Brand Leadership | Sustainable Brands

Brand Purpose in Divided Times: 4 Strategies for Brand Leadership | Sustainable Brands | Integrated Brand Communications | Scoop.it
Recently, we asked 16,000 people about their aspirations for their lives, families and communities. Our research revealed how our common human aspirations are being threatened by anxieties and systemic barriers that are affecting consumer priorities, and transforming their expectations of and relationships with brands. More consumers are making the connection between corporate actions, the quality of their lives and the success of their communities – providing new challenges and opportunities for brand leadership.
Russ Merz, Ph.D.'s insight:
How well is your brand/company meeting the aspirations of customers and fostering their trust? Here are four strategies you can implement change.
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The Actionable Guide to Building an Effective Content Team (And How to Nurture It)

The Actionable Guide to Building an Effective Content Team (And How to Nurture It) | Integrated Brand Communications | Scoop.it
High-quality content is vital for marketing, which is why you need a team that knows how to implement your content strategy. Here's how to build and nurture a content team that gets the job done.
Russ Merz, Ph.D.'s insight:
Need Some Guidelines For Building Effective Content Teams: See This Actionable Guide.
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Creating a Data-Driven Strategy for Customer Experience - Altimeter@Prophet

Creating a Data-Driven Strategy for Customer Experience - Altimeter@Prophet | Integrated Brand Communications | Scoop.it
Creating a Data-Driven Strategy for Customer Experience Download a PDF of the report October 2017 By Omar Akhtar Executive Summary To give customers the best possible experience while interacting with your brand, you need the right information about them. Customer data can tell you much more than demographic information. It can tell you exactly what …
Russ Merz, Ph.D.'s insight:
Need to Know How to Create a Data-Driven Strategy for Customer Experience? See This Report by Altimeter@Prophet.
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