Integrated Brand Communications
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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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The 7 Types of Digital Marketer

The 7 Types of Digital Marketer | Integrated Brand Communications | Scoop.it

Social media has disrupted quite a few fields, becoming an integral part of many of them, such as journalism or marketing. And professionals in these fields have had to adapt, or, perhaps, perish. But everybody has a different way of using social media in the digital marketing world — and his or her unique own style.

 

Or do they? According to Optify, a Seattle-based marketing software provider for digital marketing agencies, there are just seven types of digital marketers depending on how they use social media. And they've laid out these seven categories in an infographic, which can be seen below.

But don't take it too literally.

 

"The infographic is just supposed to be a fun way for the digital marketers among us to see how we're illustrated compared to others," said Danie Pote, content marketing manager at Optify. "Most modern marketers likely align with not just one, but several of these."

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Rescooped by Russ Merz, Ph.D. from WordPress Google SEO and Social Media
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The Most Annoying Types of Ads on the Internet #infographic /@BerriePelser

The Most Annoying Types of Ads on the Internet #infographic /@BerriePelser | Integrated Brand Communications | Scoop.it

The Most Annoying Types of Ads on the Internet #infographic

Pop-up ads, lottery scams, and other types of advertising do more than just interrupt the flow of information online. Respondents to a recent survey on annoying ads have reported losing sleep and even assaulting their hardware after reading yet another email from a pen pal in a foreign land who needs them to transfer some money.

Although a greater number of Americans (60 percent) are annoyed by television commercials than internet ads, the newer medium is on the rise, with 55 percent who are finding annoying ads in their inboxes and 37 percent who say they are happening on social media.

The most offensive kinds are:

Pop-up ads – 70%Lottery scams – 70%Male enhancement ads – 66%Emails from deceased African leaders who have left them money – 64%Ads for products and services they do not need – 58%Female enhancement ads – 54%
Via WordPress SEO & Social Media
Russ Merz, Ph.D.'s insight:

Cautionary note for brand managers--ads to avoid.

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WordPress SEO & Social Media's curator insight, April 15, 2013 5:03 AM

The Most Annoying Types of Ads on the Internet #infographic /@BerriePelser

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Building Blocks of A Content Marketing Strategy, Part 3: Content Distribution | Business 2 Community

Building Blocks of A Content Marketing Strategy, Part 3: Content Distribution | Business 2 Community | Integrated Brand Communications | Scoop.it

In Parts 1 and 2 of this series, we discussed the importance of targeted content that addresses your buyer personas and establishing repeatable processes to keep your team on task and on schedule. The final building block of a successful content marketing strategy brings these two elements together, converging in an organized distribution strategy that gets your content in front of your target buyers and moves them down the funnel toward purchase.

 

Building Block 3: Distribution to the Right People at the Right Time


Without an effective distribution plan, no one will see or engage with your content. All of that work, the planning and effort, the behind the scenes organization and perfect editorial calendar…well, they don’t mean a thing unless they deliver results. And results require an active and effectively targeted audience.

 

According to the Custom Content Council, 61% of people feel better about a company that delivers custom content and are more likely to buy from that company. What does that mean for you, the modern marketer? If you master distribution and get customized, targeted content to the right audience, not only will your buyers trust you but they’ll be more likely to become a customer.


Read more at http://www.business2community.com/content-marketing/building-blocks-of-a-content-marketing-strategy-part-3-content-distribution-0459239#w1eMuBxOEYfQrMMd.99

Russ Merz, Ph.D.'s insight:

Lays out the distinction between three types of media channels--Owned, Paid, and Earned.

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