Integrated Brand Communications
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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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The Death of Marketing-Mix Modeling, As We Know It

The Death of Marketing-Mix Modeling, As We Know It | Integrated Brand Communications | Scoop.it
If MMM is to survive, it is essential that it change and experience a rebirth.
Russ Merz, Ph.D.'s insight:
Are you using marketing mix modeling and unsatisfied with the results? Here's an article presenting some solutions for better results.
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Why Marketers Should Stop Worrying and Start Loving Big Data | SmartData Collective

Why Marketers Should Stop Worrying and Start Loving Big Data | SmartData Collective | Integrated Brand Communications | Scoop.it

Big data offers a lot of possibilities and opportunities for marketers to start making a lot of money based on their data. Successful marketers have figured out how to use big data to squeeze billions for marketing and help their companies grow.

 

This infographic, developed by Grant Stewart, clearly shows that marketers are not yet using big data enough, while it could earn them millions in additional revenue.

Russ Merz, Ph.D.'s insight:

A good summary in #infographic form of the potential uses for #bigdata sources and the financial implications.

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