Infographic: What’s in a meme? | SMI | Integrated Brand Communications |

From the 3D dancing baby shared by email in 1996, via rows of dancing hamsters in the late 90s, to the four panel Rage Comics of today, memes have played a huge role in shaping internet culture, just as social media has played a significant part in the development of memes themselves. This in-depth infographic looks at the history of memes, how they’re being used today, and how a savvy few have made money out of this shared humor.