Integrated Brand Communications
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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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SEO Periodic Table of Link Building and Acquisition [Infographic]

SEO Periodic Table of Link Building and Acquisition [Infographic] | Integrated Brand Communications | Scoop.it
Search Engine Marketing - Even if you failed high school chemistry, you may still enjoy today's infographic: a clean, easy-to-understand periodic table to help marketers sort through the noise of link acquisition fo
Russ Merz, Ph.D.'s insight:
Need a quick reference to SEO link building and acquisition tactics? See this article from Marketing Profs.
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How to Use Google AdWords: 11 Steps to Success [Infographic]

How to Use Google AdWords: 11 Steps to Success [Infographic] | Integrated Brand Communications | Scoop.it
If your Google AdWords strategy is stagnating and your pay-per-click advertising needs a boost, check out this infographic for 11 key steps for using AdWords to achieve search marketing success.
Russ Merz, Ph.D.'s insight:
Unsure how to use Adwords for Search Engine Marketing? See these 11 Steps to Success.
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Google's Biggest Search Algorithm Updates of 2016 [Animated Infographic]

Google's Biggest Search Algorithm Updates of 2016 [Animated Infographic] | Integrated Brand Communications | Scoop.it
Google's major algorithm updates in 2016 started with the core search algorithm in January, followed by accelerated mobile pages (AMP) in February. This infographic has more on the major changes.
Russ Merz, Ph.D.'s insight:
Do you know Google's biggest search algorithm updates of 2016? See this article for SEO implications.
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State of SEO Agencies - Infographic and Market Research -

State of SEO Agencies - Infographic and Market Research - | Integrated Brand Communications | Scoop.it

State of SEO Agencies - Infographic and Market Research compares and contrasts SEO agency and client perspectives with tips to improve your business.

 

SEO is a challenging field for service-providers and customers alike. The only absolute term in the industry is change. That does not only make it harder for SEO agencies to establish approved workflows but also causes insecurity in the potential client. How to choose an affordable SEO agency that best fits the company’s goals and needs? How to keep track with the activities put into practice and which KPIs to use for measuring the outcome? Wouldn’t an in-house SEO be the safer bet in the long run? Why outsource SEO at all? Isn’t SEO today just another word for content marketing anyway? The inbound marketers can take care of it.

 

In fact, the rather holistic approach to SEO nowadays might put the agencies’ right of existence in danger.The ones most adaptable to change will survive, is what they say. But what does that really mean for agencies specialized on search engine optimization? Is every SEO agency required to become an online marketing agency in the long run? Providing a broad variety of services – such as content marketing, online PR and link building – rather than focusing on a pet topic? And maybe even more important to know – is that what the customer really wants and needs?

 

Our infographic depicts the customer journey from first contact to retention from both (potential) client and SEO agency perspective. This direct comparison of supply and demand reveals gaps and interferences alike allowing a detailed and in-depth analysis of best practices and pitfalls along the way. The extensive market study eventually draws the big picture of a transforming sector.

 

Russ Merz, Ph.D.'s insight:

The research reported here is a one-of-a-kind pioneering effort that investigates the state of #SEO agencies today. The infographic and the report provide detailed descriptive #stats and other information about SEO agencies from the perspectives of the agencies and their clients. A very useful piece of research, well worth reading and referencing. 

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Branding Revolution: Earn Readership On Owned Media - Business 2 Community

Branding Revolution: Earn Readership On Owned Media - Business 2 Community | Integrated Brand Communications | Scoop.it

There is much debate today as to whether or not the end of the corporate website is near, or perhaps has already come.

 

Global brand leaders like Coca Cola, IBM, American Express and so many more have turned their attention to building communities based upon providing useful information, engagement and building a sense of community for visitors that has never been felt on a traditional corporate website.

 

Nowadays readers have so many options and their first destination is rarely a branded site, unless of course we are talking Google or to a lesser extent Bing. According to one study more than 74% of people turn to Google to start their information gathering. By the time you add in a few lesser-used search engines it is hard to believe that 80+ percent of people don’t hit search first. Meaning that less than 1 in 5 people immediately go to a defined URL.

 

Ultimately where the user ends up going will be the first few search results. According to a Search Engine Watch study 84% of people will wind up clicking on the first five links meaning that you are pretty much dead in the water if your formula for site traffic depends on being in the top 5 of any competitive keyword search (or any search for that matter)

 

Russ Merz, Ph.D.'s insight:

A very interesting article that highlights the importance of paid content and social communities combined in driving traffic to branded websites. This relates quite well to the recent PBS Frontline report on "Generation Like".

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7 case studies where tweaks in SEM delivered big benefits in ROI

7 case studies where tweaks in SEM delivered big benefits in ROI | Integrated Brand Communications | Scoop.it

SEM (Search Engine Marketing) focuses on purchasing ads that appear on the result pages of search engine above or to the right of the content on the search results


Unlike other media channels, ads are bought on a PPC (Pay Per Click) basis. PPC is an attractive model for advertisers because they only pay for actual traffic generated by their ads. PPC involves a bidding system to get to a top position. Measurements of the actions a consumer takes as a result of SEM are the most surgically precise in all of marketing, especially for e-commerce businesses.


But just because someone clicks on your ads doesn’t mean they take action you want. Understanding the SEM relationship of “clicks” to “conversions” to the desired action is hard work. Doing this well is a very valuable skill. It’s an area where little tweaks make big differences.
How big? Here are 7 case studies where tweaks in SEM delivered big benefits in ROI (Return in Investment).

Russ Merz, Ph.D.'s insight:

Good case studies that demonstrate the value of SEM.

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Uberflip | Blog | INFOGRAPHIC: Using Curation to Create the Perfect Content Marketing Mix

Uberflip | Blog | INFOGRAPHIC: Using Curation to Create the Perfect Content Marketing Mix | Integrated Brand Communications | Scoop.it
We just released an infographic about the rise of content curation as a content marketing tactic.

Via JordiCartes, massimo facchinetti
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Gust MEES's curator insight, January 21, 2013 9:00 PM

Great infographic...

 

Learn more about curation here:

 

http://www.scoop.it/t/21st-century-learning-and-teaching?q=Curation

 

 

Gianfranco D'Aversa's curator insight, January 23, 2013 2:01 PM

We just released an infographic about the rise of content curation as a content marketing tactic.

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Why Retailers Should Care About Google

Why Retailers Should Care About Google | Integrated Brand Communications | Scoop.it
Established retailers can no longer depend on their brand names to attract consumers.
Russ Merz, Ph.D.'s insight:
Do You Know Why Retailers Should Care About Google? The Power of Search Allows Small Players to Break Through to Customers. 
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Everett Bowes's curator insight, July 1, 11:35 AM
Do You Know Why Retailers Should Care About Google? The Power of Search Allows Small Players to Break Through to Customers. 
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The Ultimate Local SEO Guide [Infographic]

The Ultimate Local SEO Guide [Infographic] | Integrated Brand Communications | Scoop.it
For local SEO tips, see this infographic guide on how to optimize your website for local search—from Google My Business to schema markup, landing pages, ranking factors, customer reviews, and more.
Russ Merz, Ph.D.'s insight:
Are you a SMB looking for some search marketing guidelines? See this ultimate local SEO guide.
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Six Steps to Creating a Successful Infographic for Your Business [Infographic]

Six Steps to Creating a Successful Infographic for Your Business [Infographic] | Integrated Brand Communications | Scoop.it
Content - Want to boost your referral traffic and generate more social shares from your content? Then craft engaging infographics. Here's how to get started.
Russ Merz, Ph.D.'s insight:
Want to improve your SEO and content marketing strategy? Here is a 6 step approach for incorporating infographics.
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David Picard Roussel's curator insight, October 18, 2016 6:18 AM
À tous : 6 étapes mais ... Votre avis sur les info graphiques ?
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All the Details You Need to Rank with Local SEO Marketing - Marketing Technology Blog

All the Details You Need to Rank with Local SEO Marketing - Marketing Technology Blog | Integrated Brand Communications | Scoop.it

All the Details You Need to Rank with Local SEO Marketing by Douglas Karr on Marketing Technology Blog

 

I’m not sure that I’ve seen as detailed a checklist on the do’s, don’ts and other tips necessary to ensure your site is optimized for local search engine rankings. It’s also important to remember that ranking locally does not necessarily mean a combination of a geographic location in the search term. Often, you get local search results just when doing a search based on your mobile or desktop browser location – or even the IP address of your internet service.

You can improve your rankings in the local search results and boost your business online visibility if you put some effort in it. Of course this process will require time and persistence, but, hey, Rome wasn’t built in a day, right! We have prepared a detailed guide for you that easily explains what you should pay attention to and what factors you should closely monitor. Read carefully, take notes and of course, in case you have any questions, just share these with us in the comments. Nevyana Karakasheva, Optilocal.

This infographic first explains why you would optimize for local, then walks you through your Google+ local page optimization, citations (what they are and how to share them), online reviews, on-site optimization and your inbound link profile. You’ll also find some directories like Angie’s List (our client) and others where having a complete profile is advantageous in gaining local search authority.

 


Russ Merz, Ph.D.'s insight:

A great set of guidelines for #optimizing location-based #SEO marketing campaigns.

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Olivier Milo's curator insight, October 1, 2014 9:51 AM

Simple and easy to implement tips to optimize your ranking on search engines!

Test Scoop's curator insight, October 1, 2014 10:08 AM

Thought this was a great infographic. Really loving the Marketing Technology Blog in general, lots of great insights and a unique approach.

Adlava's curator insight, October 3, 2014 7:03 PM

The new Pigeon update puts local directories back in the spotlight. Are you prepared?

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The Content Marketing Game - Business 2 Community

The Content Marketing Game - Business 2 Community | Integrated Brand Communications | Scoop.it

Changes to the Google Algorithm make content marketing the hub of your SEO strategy. Do you have a sound content marketing strategy to compete in this new world? If not, here are some thoughts to get you started.

The content marketing game

My buddy, Peter over at SocialEars, created this infographic on how to effectively play the content marketing game, which highlights critical aspects for your success. As the King and Queen say, content is really king in Google’s new algorithm.



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SEO Checklist for 2013 (Infographic) - Ben Norman

SEO Checklist for 2013 (Infographic) - Ben Norman | Integrated Brand Communications | Scoop.it
Search Engine Optimisation has changed heavily over the last few years which is why I've created this guide.

Via marketingIO, IMCyclopedia.com
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marketingIO's curator insight, March 28, 2013 11:21 AM
  • See the article at www.ben-norman.co.uk
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Who's curator insight, May 16, 2013 8:17 AM

Infographie SEO en 2013