marketing strategy
14 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by yundy wang from Social Media Guru
Scoop.it!

5 successful Twitter marketing campaigns you should know about

5 successful Twitter marketing campaigns you should know about | marketing strategy | Scoop.it

While Facebook gets a lot of the attention when it comes to ‘sexy’ marketing campaigns by brands, there are some great examples from Twitter, that show how brands are using the ...


Via Tim Spencer
yundy wang's insight:

As we have referred the objective of IMC earlier in the analysis, based on the determination, companies could integrate the social media tool and deliver the messages to users in order to increase the number of customer and enhance communication. Many famous companies and brands have their official Twitter account to post the messages about product, activity and service. After users receive the messages, they may give their comments under the products they want to purchase or the activities that they are interested in. The marketers are able to through those views collect the information of customer expectations and to set the reasonable market strategy to attract potential customers.

more...
No comment yet.
Rescooped by yundy wang from marketing strategy
Scoop.it!

Why the Future of Digital Marketing Is Pure PR

Why the Future of Digital Marketing Is Pure PR | marketing strategy | Scoop.it

Public Relations - Savvy digital marketers who use the methodologies of public relations in a sustained and strategic manner across the board can reap a potential world of benefits.

 

However, I'm of the opinion that although SEO is here to stay, its evolution will lean toward the more traditional practice of public relations (PR) in the coming years. In this article I'll try to…

- Back up this claim by looking at industry statistics

- Put forward a case as to why PR can be highly complementary to SEO

- And, above all, offer some suggestions about how marketers can capitalize on this trend...


Via Jeff Domansky, yundy wang
yundy wang's insight:

here are many definitions in PR, in my words, PR is the management process relative with all publics no matter external or internal, therefore, it is effect the relationships with firms by how this groups judge it. many firms wish enhance their reputations and business images that they pay much attention on manage PR. there are many advantages on PR, first, it can help companies save million dollars by free exposure via large amount of publics.second, it is credibility, the positive report on products by some one else would be more reliable because this person is self-serving and no pays. the advantages are not limited by this, to summarize,  PR has important positions in Morden marketplace, it is common that customer always want to compare the goods and get the objective suggestions by others experience.

more...
amalgeorge's curator insight, September 30, 2014 9:07 PM

good article that explains why personal relations can be called as the future of digital marketing and highlights some facts that proves it in the market.

Muriel GILBERT's curator insight, October 24, 2014 4:31 AM

Pr is always a MUST...

 

Johncy Matheson's curator insight, October 28, 2014 7:25 PM

In the Why Pr? Paragraph there is a very interesting depiction ebtween the difference of Pr, Advertising, and marketing.

Rescooped by yundy wang from Public Relations & Social Marketing Insight
Scoop.it!

Why the Future of Digital Marketing Is Pure PR

Why the Future of Digital Marketing Is Pure PR | marketing strategy | Scoop.it

Public Relations - Savvy digital marketers who use the methodologies of public relations in a sustained and strategic manner across the board can reap a potential world of benefits.

 

However, I'm of the opinion that although SEO is here to stay, its evolution will lean toward the more traditional practice of public relations (PR) in the coming years. In this article I'll try to…

- Back up this claim by looking at industry statistics

- Put forward a case as to why PR can be highly complementary to SEO

- And, above all, offer some suggestions about how marketers can capitalize on this trend...


Via Jeff Domansky
yundy wang's insight:

there are many definitions in PR, in my words, PR is the management process relative with all publics no matter external or internal, therefore, it is effect the relationships with firms by how this groups judge it. many firms wish enhance their reputations and business images that they pay much attention on manage PR. there are many advantages on PR, first, it can help companies save million dollars by free exposure via large amount of publics.second, it is credibility, the positive report on products by some one else would be more reliable because this person is self-serving and no pays. the advantages are not limited by this, to summarize,  PR has important positions in Morden marketplace, it is common that customer always want to compare the goods and get the objective suggestions by others experience.

more...
amalgeorge's curator insight, September 30, 2014 9:07 PM

good article that explains why personal relations can be called as the future of digital marketing and highlights some facts that proves it in the market.

Muriel GILBERT's curator insight, October 24, 2014 4:31 AM

Pr is always a MUST...

 

Johncy Matheson's curator insight, October 28, 2014 7:25 PM

In the Why Pr? Paragraph there is a very interesting depiction ebtween the difference of Pr, Advertising, and marketing.

Rescooped by yundy wang from brand and positions
Scoop.it!

ABC's of IMC: Creative Strategy

ABC's of IMC: Creative Strategy | marketing strategy | Scoop.it

Via Wincy Cai, Holly Adams, yundy wang
yundy wang's insight:

The core of advertisement is creating something new. Not only to catch peoples eyeball, but also to impress them, briefly introduce or explain what the product or the company is all about.

Undoubtedly, some advertisements are successful not on account for creative ideas, for example, using a star to represent. It achieves the goal of advertising for a certainty, but I think it is not because of the advertisement. The way that advertising develops has to be creating. No matter what type of advertisement it is, realism, utopian or abstract, the audience are focus on the idea that you showed to them.

To create, you need an idea. It is an easy story, but hard to accomplish. Sometimes the idea just comes out by itself, but when you really need one, it comes nowhere. There are 4 steps to explain the process.

Preparation: Gathering information needed to solve the problem through research and study

Incubation: Setting problems aside to let the ideas develop

Illumination: Seeing the solution to the problem

Verification: Refining the idea, polishing it and then evaluating it for its appropriateness

more...
Wenyu Liang's curator insight, May 13, 2014 6:16 PM

Advertising should be creative as it is a tool that helps brand to spread their information. However, it is a skill that makes the advertisement become interesting and attractive. As marketers might hard to tell advertisers what they exactly want, the advertisers should use the information that the marketers provide and present from its own way. Therefore, the marketers should tell the advertisers what kind of effect they want to receive and the core message of the product. Then advertisers should use the relevant information to make a funny, meaningful and attractiveness advertisement. And both marketers and advertisers should have ability to predict what is popular to the audience and fit for the target market. By the well communication between them will get the best result of the advertisement. As the article mentioned, the advertising campaigns are the company with a clear, straight-to-point theme which is easy for people to understand and remember. Like, Nike- Just do it and Wendy`s- Where`s the beef?, those are the good examples that attract people`s attention easily. Once the advertisement is fit for the selling idea, it will increase the sale volume and the popularity of people. Therefore, a creative advertising is helpful for a brand.

Wen Gao's curator insight, May 15, 2014 3:11 PM

The core of advertisement is creating something new. Not only to catch peoples eyeball, but also to impress them, briefly introduce or explain what the product or the company is all about.

Undoubtedly, some advertisements are successful not on account for creative ideas, for example, using a star to represent. It achieves the goal of advertising for a certainty, but I think it is not because of the advertisement. The way that advertising develops has to be creating. No matter what type of advertisement it is, realism, utopian or abstract, the audience are focus on the idea that you showed to them.

To create, you need an idea. It is an easy story, but hard to accomplish. Sometimes the idea just comes out by itself, but when you really need one, it comes nowhere. There are 4 steps to explain the process.

Preparation: Gathering information needed to solve the problem through research and study

Incubation: Setting problems aside to let the ideas develop

Illumination: Seeing the solution to the problem

Verification: Refining the idea, polishing it and then evaluating it for its appropriateness

yundy wang's curator insight, August 31, 2014 5:24 AM

The core of advertisement is creating something new. Not only to catch peoples eyeball, but also to impress them, briefly introduce or explain what the product or the company is all about.

Undoubtedly, some advertisements are successful not on account for creative ideas, for example, using a star to represent. It achieves the goal of advertising for a certainty, but I think it is not because of the advertisement. The way that advertising develops has to be creating. No matter what type of advertisement it is, realism, utopian or abstract, the audience are focus on the idea that you showed to them.

To create, you need an idea. It is an easy story, but hard to accomplish. Sometimes the idea just comes out by itself, but when you really need one, it comes nowhere. There are 4 steps to explain the process.

Preparation: Gathering information needed to solve the problem through research and study

Incubation: Setting problems aside to let the ideas develop

Illumination: Seeing the solution to the problem

Verification: Refining the idea, polishing it and then evaluating it for its appropriateness

Rescooped by yundy wang from digitalNow
Scoop.it!

Social Media and Business Building and Development

Social Media and Business Building and Development | marketing strategy | Scoop.it
Social media is now a crucial part of any successful businesses marketing plan.

Via Don Dea
yundy wang's insight:

The major objective of IMC is to hence the relationship between the company and the customers within an effective communication in order to make more profit and build brand image . In this process, not only the company can deliver messages to customers, they can receive the feedback and messages from customers. By reading the comments and insights of the users posted upon their brand or products, marketers can have a better understanding of the attitudes and opinions of customers so that they can make the corresponding adjustment to marketing strategy to fulfill customers’ needs and wants

more...
Don Dea's curator insight, November 7, 2013 12:07 AM

Social media isn’t just used for connecting with existing customers, it’s also a great tool for acquisition. With 54% of marketers gaining a new customer through Facebook this year alone, businesses should be looking to join this trend.

Facebook often comes out on top in the world of social media, however Twitter should by no means be overlooked! With 36% of businesses gaining a new customer through Twitter, this easy to use microblogging platform should be considered just as highly.

Rescooped by yundy wang from What is Scoop.it?
Scoop.it!

1) scoop it

1) scoop it | marketing strategy | Scoop.it

Via ASharp
more...
Melinda Prague's curator insight, August 2, 2013 6:04 AM

Great way to save and share all your great websites!

Sheunesu Hove's curator insight, October 1, 2015 12:44 AM

Lets turn the mindset of war into a mindset of peace.

Rescooped by yundy wang from brand and positions
Scoop.it!

Business Marketing Techniques And Social Media Role

Business Marketing Techniques And Social Media Role | marketing strategy | Scoop.it
Handling your business is a constant determination and a fixed goal. To improve your business, you have to plan more strategically. Social media helps t

Via Frank Mohnhaupt, yundy wang
yundy wang's insight:

Social media is becoming a hot means of integrated marketing communication in this day and age. Many companies and organizations have their own propagandist platforms with social media such as Facebook, Twitter or Youtube. Based on the article, a recent survey of social media states that 85% of online users have social media accounts. That means a company can reach lots of target consumers and have a chance to attract them by using the social media. The advantage of social media is that it can be used to interact with customers directly. A company can publish their new products and make a better communication with their customers. A successful business can not only set appropriate marketing strategy but also can keep pace with the times. Using social media is an efficient way to build bridge between the company and the customers.

more...
Wen Gao's curator insight, May 7, 2014 6:15 AM

Social media is becoming a hot means of integrated marketing communication in this day and age. Many companies and organizations have their own propagandist platforms with social media such as Facebook, Twitter or Youtube. Based on the article, a recent survey of social media states that 85% of online users have social media accounts. That means a company can reach lots of target consumers and have a chance to attract them by using the social media. The advantage of social media is that it can be used to interact with customers directly. A company can publish their new products and make a better communication with their customers. A successful business can not only set appropriate marketing strategy but also can keep pace with the times. Using social media is an efficient way to build bridge between the company and the customers.

Autumn Valido's curator insight, May 14, 2014 11:01 PM

This is a great example of why businesses should join the social media revolution. Consumers today are more reachable online on social media websites than directly marketing to them on the street. Since the advancement of technology and apps on phones, businesses can publish anything about their brand anywhere and at anytime. By marketing your business through social media, it can enhance B2C interaction by directly advertising promotions, products and directly chat with consumers and receive insights on what your business is doing right and what can be improved. This method of marketing through social media websites can be very beneficial for brand awareness and reaching consumers on a wider level, and not to mention directly receiving consumer insights  rather than long surveys. 

yundy wang's curator insight, August 17, 2014 3:25 AM

Social media is becoming a hot means of integrated marketing communication in this day and age. Many companies and organizations have their own propagandist platforms with social media such as Facebook, Twitter or Youtube. Based on the article, a recent survey of social media states that 85% of online users have social media accounts. That means a company can reach lots of target consumers and have a chance to attract them by using the social media. The advantage of social media is that it can be used to interact with customers directly. A company can publish their new products and make a better communication with their customers. A successful business can not only set appropriate marketing strategy but also can keep pace with the times. Using social media is an efficient way to build bridge between the company and the customers.

Rescooped by yundy wang from brand and positions
Scoop.it!

Cutting Through the Clutter: 5 Characteristics of Winning TV Ads | Nielsen Wire

With 38 ads on average airing per minute across national TV*, breaking through the clutter is essential. According to a recent analysis from Nielsen, there are five common characteristics of TV ads that resonate with consumers.

Via NeilKelley, Wen Gao, yundy wang
yundy wang's insight:

New Zealand TV industry is walking on the right track, but there are still some weaknesses that we as marketers cannot be blind to. One of them is the clutters of TV ads. With the increase of number of ads, the clutters of the ads become a serious problem. Today’s customers not only care about the product coming from the ad but also the quantity and acceptability of the ads. Therefore cutting through the clutters is an essential work that marketers and advertisers should do. According to a recent analysis from Nielsen, there are five common characteristics of TV ads that resonate with consumers. Appropriate Humor – It can arouse the interest of audiences and increase their liking and memory both to the ad and the product; Relatable characters & situations - Audiences will connect with personalities and scenarios with whom they can identify; Simple & upbeat storyline – A hard sell ad is not so effective than a soft one , people can identify ads easily if they fit their personalities; Character dialogue to tell a Story – Today’s ads are not just about delivering information, it is more like telling a story to customers; Last but not least, build an emotional connection – if an ad can touch emotions, it can communicate with audiences better. To sum up, a good ad means it can arouse audiences’ recognition and recall. The clutters can cause resentment and resistance of audiences. To create a true winning commercial is not only an undeniable art form, we should pay attention to these techniques. 

more...
Wen Gao's curator insight, May 7, 2014 5:02 AM

New Zealand TV industry is walking on the right track, but there are still some weaknesses that we as marketers cannot be blind to. One of them is the clutters of TV ads. With the increase of number of ads, the clutters of the ads become a serious problem. Today’s customers not only care about the product coming from the ad but also the quantity and acceptability of the ads. Therefore cutting through the clutters is an essential work that marketers and advertisers should do. According to a recent analysis from Nielsen, there are five common characteristics of TV ads that resonate with consumers. Appropriate Humor – It can arouse the interest of audiences and increase their liking and memory both to the ad and the product; Relatable characters & situations - Audiences will connect with personalities and scenarios with whom they can identify; Simple & upbeat storyline – A hard sell ad is not so effective than a soft one , people can identify ads easily if they fit their personalities; Character dialogue to tell a Story – Today’s ads are not just about delivering information, it is more like telling a story to customers; Last but not least, build an emotional connection – if an ad can touch emotions, it can communicate with audiences better. To sum up, a good ad means it can arouse audiences’ recognition and recall. The clutters can cause resentment and resistance of audiences. To create a true winning commercial is not only an undeniable art form, we should pay attention to these techniques. 

yundy wang's curator insight, August 10, 2014 5:40 AM

New Zealand TV industry is walking on the right track, but there are still some weaknesses that we as marketers cannot be blind to. One of them is the clutters of TV ads. With the increase of number of ads, the clutters of the ads become a serious problem. Today’s customers not only care about the product coming from the ad but also the quantity and acceptability of the ads. Therefore cutting through the clutters is an essential work that marketers and advertisers should do. According to a recent analysis from Nielsen, there are five common characteristics of TV ads that resonate with consumers. Appropriate Humor – It can arouse the interest of audiences and increase their liking and memory both to the ad and the product; Relatable characters & situations - Audiences will connect with personalities and scenarios with whom they can identify; Simple & upbeat storyline – A hard sell ad is not so effective than a soft one , people can identify ads easily if they fit their personalities; Character dialogue to tell a Story – Today’s ads are not just about delivering information, it is more like telling a story to customers; Last but not least, build an emotional connection – if an ad can touch emotions, it can communicate with audiences better. To sum up, a good ad means it can arouse audiences’ recognition and recall. The clutters can cause resentment and resistance of audiences. To create a true winning commercial is not only an undeniable art form, we should pay attention to these techniques.