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Top 60 Best Examples of Parallax Scrolling on the Web | The Intechnically Savvy Blog

Top 60 Best Examples of Parallax Scrolling on the Web | The Intechnically Savvy Blog | intechnicallysavvyblog | Scoop.it
Parallax scrolling is a popular design technique used on websites in order to create an illusion of movement on the screen, to help engage website visitors and
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What Are the 170 Million Google+ Users Doing? | Intechnically Savvy Blog

What Are the 170 Million Google+ Users Doing? | Intechnically Savvy Blog | intechnicallysavvyblog | Scoop.it

Remember Google+?


Launched less than two years ago, it was supposed to be Google’s answer to Facebook; a way to unseat the social media giant (and supplant it with an even bigger behemoth, naturally). According to reports from Google and others, the number of users has grown exponentially, recently going over 170 million. When you consider that Twitter, another social media giant that has received far more press, only has 140 million users, that number is amazing.

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A Guide to Online Job Titles: Dissecting the Acronyms | The Intechnically Savvy Blog

A Guide to Online Job Titles: Dissecting the Acronyms | The Intechnically Savvy Blog | intechnicallysavvyblog | Scoop.it
As though it’s not difficult enough to keep up with the latest tech innovations, you also need to keep up with and master all the terminologies associated with them. New technologies also mean new jobs with new titles, and with companies transitioning to digital spaces, you’re going to want be two steps ahead when it comes to knowing who’s who in the industry, who’s responsible for making it all work, and who’s responsible for fixing it.


Use this as a general guide for some of the newest job titles and acronyms, and what role they play in a company’s success online.

 

Read more: http://www.intechnic.com/blog/a-guide-to-online-job-titles-dissecting-the-acronyms/#ixzz24rMJpwT8

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How to Develop a Social Marketing Plan | The Intechnically Savvy Blog

How to Develop a Social Marketing Plan | The Intechnically Savvy Blog | intechnicallysavvyblog | Scoop.it
In the past, many businesses relied on word-of-mouth advertising to expand clientele, but with social marketing, it’s easier than ever to take advantage of a good review and make more people aware of your brand.


You don’t need to go viral to make a difference for your company. Slow and steady wins this race. Building your audience and engaging with them is what makes a business successful on social media, and in order to do that, you need to put careful thought and effort into your overall social marketing plan.

 

Read more: http://www.intechnic.com/blog/how-to-develop-a-social-marketing-plan/#ixzz24rLeFMTu

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5 Metrics to Track for Your Social Media | The Intechnically Savvy Blog

5 Metrics to Track for Your Social Media | The Intechnically Savvy Blog | intechnicallysavvyblog | Scoop.it
So you have a presence on all the major social networks – Facebook, Twitter, and even Google +, but how do you know if they are effective? It’s important to understand that, in order to get the full benefit of any social media, it takes time. You need to develop an audience, and no matter how engaging and relevant your content is, it won’t happen overnight. But along the way, it’s crucial to understand whether you are building up momentum or just treading water, which is why keeping track of metrics is so important.


Which data you want to track will depend highly on your goals. Is your intent to build better brand awareness? Move product? Develop an audience for your website? Here are a few important metrics to consider analyzing to assess the health of your social media strategy.

 

Read more: http://www.intechnic.com/blog/5-metrics-to-track-for-your-social-media/#ixzz24rLDcmbt

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How Online Retailers are Becoming Masters of Seduction | The Intechnically Savvy Blog

How Online Retailers are Becoming Masters of Seduction | The Intechnically Savvy Blog | intechnicallysavvyblog | Scoop.it
“Buy Me!” screams the red blouse with white stripes from shoulder to hip. You don’t remember how you found it, maybe you clicked on a pair of heels posted to social media; maybe you saw it on Pinterest. But for the duration of the time it takes you to add the item to your cart and check out, you are seduced into a purchase decision by a savvy team of sales and marketing professionals. How did they do it?


To answer this question, we first have to understand what exactly it was that they “did.” At the highest level of thinking, the only one that shows up on analytics, they simply earned a conversion, but they earned that conversion by making the entire process seem less like a conversion at a point of sale and more like an experience you might have in a brick and mortar store.

 

Read more: http://www.intechnic.com/blog/how-online-retailers-are-becoming-masters-of-seduction/#ixzz24rKrzcTd

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Facing Google’s Wrath – How Your SEO Efforts can Backfire | The Intechnically Savvy Blog

Facing Google’s Wrath – How Your SEO Efforts can Backfire | The Intechnically Savvy Blog | intechnicallysavvyblog | Scoop.it
When it comes to search engines, Google is no doubt, king of the hill. A no. 1 search result for a keyword on Google can do wonders for your business. A survey conducted by Slingshot SEO found that searchers on Google click on the no. 1 ranked page 18.2% of the time, and clicked on any top 10 result 52.32% of the time. More than half the time, they’re clicking on that front page, so that’s where you want to be.

 

Read more: http://www.intechnic.com/blog/facing-google%e2%80%99s-wrath-%e2%80%93-how-your-seo-efforts-can-backfire/#ixzz24rIqIaY1

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4 Top Tools to Measure Your Blog Traffic | The Intechnically Savvy Blog

4 Top Tools to Measure Your Blog Traffic | The Intechnically Savvy Blog | intechnicallysavvyblog | Scoop.it

Okay, you’ve got the blog up and running. You’re posting regularly. Maybe you’ve even received a comment or two. But how can you tell if you are doing well? There are many tools available to help you measure your traffic. You can see the number of people that visited, how they found your site, what they looked at, and how long they stayed. And that’s really just the beginning.


Here are a few of the best tools available to help you start keeping track.

 

Read more: http://www.intechnic.com/blog/4-top-tools-to-measure-your-blog-traffic/#ixzz24rIRqiF5

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8 Ways to Improve Your Blog Writing | The Intechnically Savvy Blog

8 Ways to Improve Your Blog Writing | The Intechnically Savvy Blog | intechnicallysavvyblog | Scoop.it

"We’ve come a long way from the days when “blogging” meant “I basically have an online diary.” Sure, there are still plenty of people who blog about their life, but the medium has grown, changed, and become far more professional.


This is especially true for blogs associated with companies. No one wants Coca-Cola’s blog to be stream of consciousness, with grammar optional sentences and huge blocks of text that make the entries difficult to read, and you don’t want anyone to say those kinds of things about your business’s blog, either – even if you are your business. To avoid these pitfalls and really make your blog entries shine, we offer the following eight suggestions."

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How to Protect your Privacy on Facebook | Intechnically Savvy Blog

How to Protect your Privacy on Facebook | Intechnically Savvy Blog | intechnicallysavvyblog | Scoop.it
When you think about it, privacy is a very abstract concept, but like most abstract concepts, like algebra, most people don't think about it on a daily basis.
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Happy 30th Anniversary to the Smiley Face Emoticon | Intechnically Savvy Blog

Happy 30th Anniversary to the Smiley Face Emoticon | Intechnically Savvy Blog | intechnicallysavvyblog | Scoop.it
Today marks the 30th anniversary of the famous smiley face emoticon making its debut into today’s modern language, when Professor Scott Fahiman of Carnegie...
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5 Calls-to-Action for Driving Traffic to Your Website | The Intechnically Savvy Blog

5 Calls-to-Action for Driving Traffic to Your Website | The Intechnically Savvy Blog | intechnicallysavvyblog | Scoop.it
Calls-to-action are elements on your webpage that should prompt your visitors to take action. Whether it’s a making a purchase, contacting sales, or subscribing to your newsletter, a call-to-action is intended to drive visitors to do something that will engage them with your company, brand, product or service.


5 important calls-to-action include:

 

Read more: http://www.intechnic.com/blog/5-calls-to-action-for-driving-traffic-to-your-website/#ixzz24rLsW0lc

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A Hacker: The Secret Ingredient Your IT Department Lacks | The Intechnically Savvy Blog

A Hacker: The Secret Ingredient Your IT Department Lacks | The Intechnically Savvy Blog | intechnicallysavvyblog | Scoop.it
To the media, the term “hacker” refers to a user who breaks into a computer system. To a programmer, “hacker” simply means a great programmer. In the corporate IT field, hackers are both revered as individuals who get a lot done without a lot of resources but feared as individuals who may be a little more “loose cannon” than your stock IT employee. Telling your CEO you want to hire a hacker may not be the best decision for an IT manager, but actually hiring one may be the best decision you can make.

 

Read more: http://www.intechnic.com/blog/a-hacker-the-secret-ingredient-your-it-department-lacks/#ixzz24rLWXgCl

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5 Tips to Making Your Facebook Ads Work | The Intechnically Savvy Blog

5 Tips to Making Your Facebook Ads Work | The Intechnically Savvy Blog | intechnicallysavvyblog | Scoop.it
One Facebook ad with a $50 credit worked wonders for the Facebook page of Stirring Media LLC. In just three weeks, one ad took us from 13 fans to 157 fans. The number of fans may not be much, but consider that going from 13 to 157 is over a 1000% increase! When Facebook ads are done right, they can work wonders for you as well, and provide much more ROI then you might think. Here are five tips we followed that ensure your Facebook ads will work:

 

Read more: http://www.intechnic.com/blog/5-tips-to-making-your-facebook-ads-work/#ixzz24rL7bcQS

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Top 20 Most Harmful Website Hacks of All Time | The Intechnically Savvy Blog

Top 20 Most Harmful Website Hacks of All Time | The Intechnically Savvy Blog | intechnicallysavvyblog | Scoop.it
Computers have been around for more than 60 years, and even during the formative years of computer development, there has always been a history of hacking. For old-timers who used mainframes, hacking was a way of playing around the machine, of proving to your peers that you were better than they were. This was one outlet for these highly intelligent individuals to blow off steam, at the same time push the boundaries of what they can do with the computer.


Unfortunately, the happy state of the intellectual pursuit of hacking started to give way to a sinister side during the 1960’s and 1970’s when a new type of white collar crime came about: computer crimes. The most common type of computer crime was that of misappropriating funds. This was usually done by just adding a name to the check printing program. Of course, this type of embezzlement was quickly found out.


Other documented cases involved skimming money from countless transactions and having these automatically deposited into a bank account. The money was usually in fractions of a cent which came about due to currency conversions or from fractional values in the accounting program. Instead of going into the ledger as statistical error, this was siphoned off and put into an account for later withdrawal.

 

Here is a list of twenty most harmful website hackings:

 

Read more: http://www.intechnic.com/blog/top-20-most-harmful-website-hacks-of-all-time/#ixzz24rJHqRNY

 

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Social Media Study: Jetsetter and Pinterest | The Intechnically Savvy Blog

Social Media Study: Jetsetter and Pinterest | The Intechnically Savvy Blog | intechnicallysavvyblog | Scoop.it

Pinterest has been the talk of the web world over the last year, as its unique model of social network as visual smorgasbord has caused its user base to grow by leaps and bounds. In fact, market researcher Experian recently said that it was the third biggest social network site in the U.S., behind only Facebook and Twitter.


Because of this, Jetsetter’s recent use of Pinterest for a “Pin it to Win it” photo contest where wannabe curators had to create an ultimate destination pinboard is a true case of a brand using a specific platform in a genius way. Pairing a site that caters to anything and everything visual with one that features amazing photographs of stunning locations may seem like a no-brainer, but Jetsetter did a number of little things right.

 

Read more: http://www.intechnic.com/blog/social-media-study-jetsetter-and-pinterest/#ixzz24rINEXgL

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What Is “Link Bait” and How to You Create It? | The Intechnically Savvy Blog

What Is “Link Bait” and How to You Create It? | The Intechnically Savvy Blog | intechnicallysavvyblog | Scoop.it

“Link bait.” Sounds a little trashy, right?

 

Don’t let the name fool you, though, because link bait can do wonders for your web traffic if you use it well and use it judiciously. What does “wonders” mean? Well, that really depends on the “bait” in question, as well as your timing and a bit of luck. But it’s not crazy to see a jump in web traffic in the tens of thousands, and if you find link bait that’s evergreen, you might be able to maintain or even expand on that kind of traffic over a long period of time.


So what exactly is link bait? At its most basic level, it’s any kind of content you post on your site that more people than usual like enough to share with their contacts and link back to you. Generally speaking, you’ll get a moderate bump, and probably make a few converts out of the new people visiting your site.


As I mentioned above, link bait can really be anything – it just has to catch people’s attention and take off. But that doesn’t mean that there aren’t relatively standard types of content that work better than others, so if you’re thinking about trying to create some link bait for your site, you would do well to try one of the following:

 

Read more: http://www.intechnic.com/blog/what-is-link-bait-and-how-to-you-create-it/#ixzz24rIbmDGv

 

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