Intangible Capital
8 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Jay Deragon
Scoop.it!

How Digital Natives Will Shape the Future of Work - Huffington Post

How Digital Natives Will Shape the Future of Work - Huffington Post | Intangible Capital | Scoop.it
I recently dove deep into the future for a series called *Work: Reimagined, analyzing the trends shaping the future of work and determining five qualities that will be imperative for successful future leaders.
more...
No comment yet.
Rescooped by Jay Deragon from digital marketing strategy
Scoop.it!

Why Marketers Should Embrace the Emotional Side of Data

Why Marketers Should Embrace the Emotional Side of Data | Intangible Capital | Scoop.it
Big data has become much more than a numbers game. In fact, it’s become downright emotional, thanks to the field of analytics. Analytics translates rows of data into insights on human behavior. Take, for instance, a dataset that outlines customer purchase behavior. With analysis, the numbers come to represent the wants, needs, and fears of a person; they take on emotional value. And better understanding those values can help us better reach those customers. You might find that the data reflects

Via malek
more...
Oscar Padilla's curator insight, September 14, 2015 4:30 PM

This is such a great article. I think the emotional part of data comes from two different fronts. The first part relates to the nature of this article. Data can shed light into unknowns that you have a desire to learn more about. It can also shed light and empirical proof into subject areas that can often mean a fundamental shift on how you do business or go to market. If you have hard to change pre-conceived notions of your business, this type of data would be highly emotional, regardless on how actionable these insights might be. The other part of emotional data is story telling. All the insights you can gather from your data are useless unless you can tell a good story on what it these insights mean and how it becomes actionable data, and this can be a highly emotional process. 

Rescooped by Jay Deragon from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Content for Business: How to Build Your Business on a Solid Content Foundation

Content for Business: How to Build Your Business on a Solid Content Foundation | Intangible Capital | Scoop.it
Do you have a great idea for a business?Wondering if content marketing will help move the needle?

To discover what it takes to build a content-driven business, discover this interview of Joe Pulizzi.


Via Kamal Bennani
more...
No comment yet.
Scooped by Jay Deragon
Scoop.it!

The 50 most innovative companies in the world |...

The 50 most innovative companies in the world |... | Intangible Capital | Scoop.it
BCG releases its latest list of the world's 50 most innovative companies, based on performance and the ratings of more than a thousand senior executives.
more...
No comment yet.
Rescooped by Jay Deragon from Peer2Politics
Scoop.it!

4 Steps To Value Creation From Intangibles

4 Steps To Value Creation From Intangibles | Intangible Capital | Scoop.it

Value creation seems to be the current “buzz word” that organizations are using to describe their new strategic focus. The focus on “value” and use of terms that reflect value has become the common marketing message online and off.   With so much emphasis on value creation it would seem logical that leaders would better understand what produces more value.


Via jean lievens
more...
No comment yet.
Rescooped by Jay Deragon from Coffee Party Election Coverage
Scoop.it!

The Root of Real Jobs: Filling the STEM Talent Gap

The Root of Real Jobs: Filling the STEM Talent Gap | Intangible Capital | Scoop.it

by EDIE FRASER (HuffPost)

As any seasoned executive recruiter or human resources professional will attest, being successful at finding and placing candidates is about making the match, nailing the elusive fit between job seeker and job, skill set and need. Fit can be a euphemism for all sorts of intangibles like organizational culture, team chemistry or even work style. Always, though, the tangible skills are critical.

But finding talent to fill science, technology, engineering and math (STEM) jobs these days is rarely about anything as subtle as fit. It's a much more basic and troubling challenge. The talent -- and more critically, the skills -- are just not there to be had. We have little to no supply to meet the ever-growing demand. Think of it, in this economy with record unemployment rates, U.S. businesses are unable to fill jobs because of basic skills gaps in the workforce. In industries as varied as consumer goods, oil and gas, utilities, food and beverage, computing and manufacturing, even welding, we simply don't have the qualified candidates to hire. According to the Bureau of Labor Statistics, there will be 1.2 million job openings for computer science graduates by 2018, but current U.S. graduation rates will provide qualified workers for only one-third of those positions. Jobs -- millions of them -- are going unfilled!


Via Party Recon, Michael Charney
more...
Party Recon's curator insight, December 15, 2012 9:01 PM

It's not just enough for educators to simply put out information; we need teachers that inspire!  Yet how can we find draw these talented people to education if we refuse to invest in better school infrastructure and hire teachers saleries? 

Michael Charney's curator insight, December 16, 2012 8:25 AM

READ MORE

Scooped by Jay Deragon
Scoop.it!

Welcome To The Social Era

The Social Era is creating new market dynamics that changes the rule of business as unusual. The Social Era emphasizes the values of intangibles to create tangi (Interesting take on distinctions of Industrial vs.
more...
No comment yet.
Scooped by Jay Deragon
Scoop.it!

Benchmarking Identifiable Intangibles and Their Useful Lives in Business Combinations Ebook

Read Benchmarking Identifiable Intangibles and Their Useful Lives in Business Combinations Ebook PDF Click ...
more...
No comment yet.
Scooped by Jay Deragon
Scoop.it!

The ambiguous case of taxing intangibles - Forbes India (blog)

The ambiguous case of taxing intangibles - Forbes India (blog) | Intangible Capital | Scoop.it
Forbes India (blog)
The ambiguous case of taxing intangibles
Forbes India (blog)
However, this simplistic differentiation regarding the nature of levy becomes perplexing in the case of certain transactions.
more...
No comment yet.
Scooped by Jay Deragon
Scoop.it!

Intangible Asset Strategist: Management Team Motivations

Intangible Asset Strategist: Management Team Motivations | Intangible Capital | Scoop.it
 Michael D. Moberly    August 25, 2013     ‘A blog where attention span matters’.
It’s not merely unsubstantiated marketing jargon.
more...
No comment yet.
Scooped by Jay Deragon
Scoop.it!

A Valuation is Not Always the Best Way to Measure Value

A Valuation is Not Always the Best Way to Measure Value | Intangible Capital | Scoop.it
I often get requests from people asking if I can help them "value" their intangibles. Sometimes they need a formal valuation for tax or compliance reasons. That’s easy because this is something a good valuation...
more...
No comment yet.
Scooped by Jay Deragon
Scoop.it!

Measuring the intangibles - ESPN (blog)

Measuring the intangibles - ESPN (blog) | Intangible Capital | Scoop.it
Measuring the intangibles
ESPN (blog)
McCarron Daniel Shirey/USA TODAY Sports AJ McCarron has a championship pedigree, but does he have an NFL arm? Evaluating quarterbacks demands more attention to detail than any other position in football.
more...
No comment yet.
Rescooped by Jay Deragon from Public Relations & Social Marketing Insight
Scoop.it!

2013: Measuring The Intangibles of Social Media | Social Media Today

2013: Measuring The Intangibles of Social Media | Social Media Today | Intangible Capital | Scoop.it

Today’s consumers expect more from corporations and institutions in the way of value and quality communications. Consumers have been empowered to conjugate, collaborate, co-create and contribute media to the national dialog about anything, anyone and everything. Suppliers are wrestling to both use and understand this new two way communications channel called social media.   Stuck in the mindset of managing tangible things brands are now trying to measure the results of social media’s intangible evidence of value.

 

The intangible results that social media can achieve are the cause of an effect (result) rather than the effect itself....

These are just a few of the intangible elements being emphasized in the Social Era. These elements are causing a shift from measurement of tangible results to measurement of intangible results. Intangible results are about understanding and measuring intangible capital to effect tangible results.... 


Via Jeff Domansky
more...
Jeff Domansky's curator insight, December 30, 2012 4:30 PM

There are some really good ideas about monitoring and measuring "intangible results." Well worth reading.

Scooped by Jay Deragon
Scoop.it!

July trade in intangibles - The Intangible Economy - Athena Alliance

July trade in intangibles - The Intangible Economy - Athena Alliance | Intangible Capital | Scoop.it
The July trade figures are out and the trade deficit is up somewhat -- rising $4.6 billion to $39.1 billion. Exports were down by $1.1 billion and imports were up $3.5 billion. This slightly more than the $38.6 billion deficit ...
more...
No comment yet.