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The Psychology of Color: How to Use Colors to Increase Conversion Rate

The Psychology of Color: How to Use Colors to Increase Conversion Rate | Insurance | Scoop.it
When it comes to your business website, your customers may not even register how specific colors of your product package, website elements, or overall site design are influencing them. That’s why it can be difficult to get accurate customer feedback on your color scheme.


But we can draw some general conclusions about colors and their psychological effects. For instance, green suggests wealth, while blue builds trust, which is one of the reasons why you’ll see a lot of blue-based headers on professional services websites (lawyers, etc.).


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Jeff Domansky's curator insight, May 14, 2015 2:32 PM

Neil Patel explores the psychology of colors and why they matter in marketing.

GulfToBayWeb's curator insight, May 15, 2015 10:39 AM

Once again, here is one of THE MOST IMPORTANT things to understand in order to create a successful marketing campaign

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Must-read: How Snapchat Discover will Change Publishing

Must-read: How Snapchat Discover will Change Publishing | Insurance | Scoop.it

Snapchat recently unveiled discover, a way for select publishers to share video content to users. From their blog post "Snapchat Discover" is a new way to explore Stories from different editorial teams. It's the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first.

This is not social media! Snapchat, valued at $19B, has no problems getting new users. Their main focus right now is finding revenue streams. While it's still early, it looks like Discover is gonna be a big deal....


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Jeff Domansky's curator insight, February 21, 2015 10:35 AM
Publishers love Snapchat Discove for a good reason - revenue!
Brenda Wadey's curator insight, February 22, 2015 10:03 AM

Discover: interesting possibilities. 

Jen Pollard's curator insight, February 23, 2015 7:48 PM

Snapchat recently unveiled discover, a way for select publishers to share video content to users. From their blog post "Snapchat Discover" is a new way to explore Stories from different editorial teams. It's the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first. 

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7 Science-Based Reasons to Use Emoticons at Work

7 Science-Based Reasons to Use Emoticons at Work | Insurance | Scoop.it

As social media has grown (and character counts have shrunk), these pictorial representations of feelings are playing a significant role in communication.


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Angela Kowalski Katterhagen's curator insight, January 25, 2015 9:36 PM

A CRM tool that humanizes your organization, encourages multiple conversations, and embraces the casual approach to establishing and maintaining customer relationships...thoughts?

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Should I Choose A High Or Low Deductible Health Insurance Plan? - Forbes

Should I Choose A High Or Low Deductible Health Insurance Plan? - Forbes | Insurance | Scoop.it
This weekly Q&A addresses questions from real patients about healthcare costs. Have a question you’d like to see answered? Submit it to AskChristina@nerdwallet.com. Question: I am shopping the federal Marketplace for a new health insurance plan.
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What Are The Best Times to Post on Social Media?

What Are The Best Times to Post on Social Media? | Insurance | Scoop.it

Your visitors and followers prefer using social media sites during specific hours. So if you start sharing your content when your users are on these social sites, you’ll not only gain more shares, but you’ll also notice an increase in traffic.So, when should you be sharing your content? Well, just follow the times in the infographic...


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Jeff Domansky's curator insight, January 8, 2015 3:25 AM

Have you ever wondered when you should be sharing your content on the social web? Your visitors and followers prefer using social media sites during specific times of the day says Neil Patel.

Marco Favero's curator insight, January 8, 2015 4:07 AM

aggiungi la tua intuizione ...

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Health insurance tax credits could affect 2014 tax refunds - WJLA

Health insurance tax credits could affect 2014 tax refunds - WJLA | Insurance | Scoop.it
WJLA
Health insurance tax credits could affect 2014 tax refunds
WJLA
This Aug. 21, 2014, photo shows health care tax forms 8962 and1095-A, in Washington. Who thinks about taxes around Labor Day?
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VA health care reform signed into law - Clinical Psychiatry News Digital Network

Kansas.com VA health care reform signed into law Clinical Psychiatry News Digital Network President Obama has signed a bill that promises to give veterans faster access to medical care, in part by reimbursing services given by physicians and...
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Insurers Aim To Track Drivers Through Smartphones

Insurers Aim To Track Drivers Through Smartphones | Insurance | Scoop.it

Both Progressive and Allstate are building apps that can monitor drivers and even improve behavior, as smartphones create a boon for the 'usage-based insurance' phenomenon.


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What's Really Raising Your Life Insurance Costs - TheStreet.com

What's Really Raising Your Life Insurance Costs - TheStreet.com | Insurance | Scoop.it
What's Really Raising Your Life Insurance Costs
TheStreet.com
According to data from InsuranceQuotes.com, smokers pay on average a whopping 235% more than non-smokers for the same life insurance policy.
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HHS: ‘Donut hole’ reforms saved Medicare enrollees $11.5 billion since 2010

HHS: ‘Donut hole’ reforms saved Medicare enrollees $11.5 billion since 2010 | Insurance | Scoop.it
Hoping to spread good news about Medicare into a second day, the Obama administration said Tuesday that seniors and the disabled have saved $11.5 billion on prescriptions since the health care law passed in 2010.

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Should you buy life insurance for your kid?

Should you buy life insurance for your kid? | Insurance | Scoop.it
Is it necessary to buy life insurance for your children? We gather personal finance luminaries to weigh in on the financial quandary

Via Wright & Associates
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Wright & Associates's curator insight, July 31, 2014 7:26 AM

Life insurance on children should be discussed as part of a comprehensive tax and estate planning discussion with parents, especially if there is a family medical history of things like cancer, heart problems, colitis, diabetes, etc. because the best time to buy life insurance is when we are young and healthy — qualifying is easier and the premiums are much lower.


For more information on this subject, contact us at info@wrightassociates.ca.


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How to Use LinkedIn: The Ultimate List of LinkedIn Tips

How to Use LinkedIn: The Ultimate List of LinkedIn Tips | Insurance | Scoop.it

Learn how to use LinkedIn for professional networking, business, and marketing with this ultimate cheat sheet of tips.


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Luca Zuffi's curator insight, March 27, 2015 11:20 AM
Really updating
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The Research and Science Behind a Perfect Blog Post

The Research and Science Behind a Perfect Blog Post | Insurance | Scoop.it

How long is the perfect blog post? How is it formatted? What is its headline? Discover the data and science behind these answers and more.


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Bill Hurley's curator insight, February 22, 2015 6:36 PM

Highest-ranking blog posts have an average of just over 1,000 words.

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Neuromarketing Web Design: 15 Ways to Connect With Visitors Brains

Neuromarketing Web Design: 15 Ways to Connect With Visitors Brains | Insurance | Scoop.it

Here is a list of 15 neuromarketing tactics that any website can use. Each is based on a specific bias. Most of these are simple, subtle, and very common if you know where to look. Every marketing website should be using at least a few of these tactics.


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Neil Ferree's curator insight, January 17, 2015 3:13 PM

1. Testimonials
2. Endorsements and the Halo Effect
3. Social Media Shares
4. Social Media Widgets
5. Trust Seals: Certifications
6. Number of Happy Customers
7. “Our Most Popular” Best-Seller
8. Studies and Statistics
9. “As Seen In” Press Mentions
10. Reviews
11. Plans and Pricing Pages
12. Limited Supply
13. Early Bird Registration, Countdown
14. Trial Periods, Free Samples
15. Colors and Action

Shirley Pittenger's curator insight, January 24, 2015 9:16 AM
Neil Ferree's insight:

1. Testimonials
2. Endorsements and the Halo Effect
3. Social Media Shares
4. Social Media Widgets
5. Trust Seals: Certifications
6. Number of Happy Customers
7. “Our Most Popular” Best-Seller
8. Studies and Statistics
9. “As Seen In” Press Mentions
10. Reviews
11. Plans and Pricing Pages
12. Limited Supply
13. Early Bird Registration, Countdown
14. Trial Periods, Free Samples
15. Colors and Action

Nicolas AUGUSTIN's curator insight, March 4, 2015 11:32 AM

15 usefull tools using neuromarketing tactics to make your website more efficient !

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How is Oscar, the hipster health insurance company, performing? - Fortune

How is Oscar, the hipster health insurance company, performing? - Fortune | Insurance | Scoop.it
The New York company promises a trouble-free experience. Eighteen months in, it's still learning.
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12 Reasons Why Your Business Needs Pinterest Marketing

12 Reasons Why Your Business Needs Pinterest Marketing | Insurance | Scoop.it

When it comes to marketing your business, social media engagement is the best way to go. The question is, which social media would you go for?

 

If you have already created a Facebook page, then you then you have made a great start. Your next step should be pinning with the queen of visual social media networks, Pinterest.

 

Shareaholic.com reveals that Pinterest has increased its traffic driving capacity up to 7.10% from 4.79% in just three months (from December 2013 to March 2014). This 48% increase has a huge effect for brand exposure through digital marketing in products such as books, magazines, antiques, services, and even IT/computing....


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Assignment Help's curator insight, January 8, 2015 7:10 AM

www.assignmenthelpsite.com

Tara Verner's curator insight, January 11, 2015 11:34 AM

Pinterest is not only good for branding and marketing, but also research and SEO.  Check out the 12 reasons why your business needs pinterest marketing.

Jaione's curator insight, January 15, 2015 6:18 AM

Pinterest merkaturako erraminta insteresgarria...

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VA Healthcare Reform Bill Signed Into Law - HCPLive

VA Healthcare Reform Bill Signed Into Law - HCPLive | Insurance | Scoop.it
CBS Local VA Healthcare Reform Bill Signed Into Law HCPLive Under the $16.3 billion measure, the Veterans Affairs Department will be able to hire thousands of doctors, nurses, and other health care providers at nearly 1,000 VA hospitals and...
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Online Insurance Tips » What You Should Understand About Home Owner’s Insurance

Online Insurance Tips » What You Should Understand About Home Owner’s Insurance | Insurance | Scoop.it
RT @HomeOwnerIns4u: What You Should Understand About Home Owner's Insurance - http://t.co/vpCpOJ1P2n
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Long Term Care Insurance

LTC Tree (http://www.ltctree.com) is redefining how Long Term Care Insurance is research and bought through our cutting edge efficient virtual process. This ...
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What Does the Health Care Ruling Mean for Small Business?

What Does the Health Care Ruling Mean for Small Business? | Insurance | Scoop.it
" Customer Care
In addition to certain guarantees provided by law, LegalZoom guarantees your satisfaction with our services and support.
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Telematics Car Insurance Brings Relief to a Battered Industry

Telematics Car Insurance Brings Relief to a Battered Industry | Insurance | Scoop.it
The car insurance industry has been under siege from higher costs for decades. In recent years costs have started to pull back and fall. But now there is evidence costs are set to increase in the...
Via Black Box Insurance
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