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21 Tips to Balance Social Media Addiction, Tweets, Life and Real Work! | The Marketing Nut

21 Tips to Balance Social Media Addiction, Tweets, Life and Real Work! | The Marketing Nut | Inspiring Social Media | Scoop.it
How do you manage time as a social media addict business leader? Focus on goals, objectives and inspiring and connecting with your audience and community
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yeohyc's curator insight, April 16, 2013 7:16 AM

Less than 45 hours to go to meet @PamMktgNut, @BritishCouncil & @esBritish friends at Social Media Tapas, Madrid! :)

Tom George's curator insight, April 16, 2013 8:41 AM

It's so important to maintain a balanced lifestyle. In our quest for succes we must not allow ourselves to become to obsessed with things. I always enjoy content from The Marketing Nut.

Inspiring Social Media
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NutshellMail For Tracking Twitter Quitters & More

NutshellMail For Tracking Twitter Quitters & More | Inspiring Social Media | Scoop.it
Why I still use NutshellMail by Constant Contact to track Twitter quitters and new followers daily via my email and why you should too
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The Basics of Twitter Lists #SocialCafe 7.12

The Basics of Twitter Lists #SocialCafe 7.12 | Inspiring Social Media | Scoop.it
#SocialCafe Twitter Chat AnnouncementThis SocialWebCafe Twitter Event is about: The Basics of Twitter Lists






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The Top Trending Dental Social Media Marketing Ideas

The Top Trending Dental Social Media Marketing Ideas | Inspiring Social Media | Scoop.it

Building a dental practice and keeping your patients happy can be a huge job. We all know that digital marketing tools can make life easier.

By using digital content like blog posts, or focusing on customer reviews, you can build your brand. Local patients will boost your word-of-mouth business and you can focus on practising dentistry.

Unfortunately, it’s not always that simple. The blessing and the curse of digital marketing is that it happens so fast.

Yesterday’s tools are today’s junk.

You need to be focusing on dental Social Media Marketing ideas for your digital campaigns to remain effective.

If not, you may fail to reach the patients you want. We can help.

Here’s why you need Social Media as part of your strategy:

Dental Social Media Marketing Ideas Work

Many dentists know that the way to boost business and establish the foundation for a successful practice is by increasing your word of mouth referrals.

Social Media takes that same concept and allows you to accelerate the process with digital content and targeted advertising.

Since more than 90 percent of all people say referrals (or earned media) are their preferred form of advertising, you can cater to their needs.

Social Media is where you enable endorsements, community presence, and add a boost to your digital content strategies. You’ll increase revenue and have a marketing strategy that is measurable every step of the way.

We know the trends aren’t always easy to follow. After all, you have a dental practice to run.

And when you and your staff finally pin down a digital marketing technique, something new comes along and changes the rules.

But if you master this list you’ll be on top of the trends this year. Here’s how to make the most of dental Social Media marketing ideas:

1. Make It Mobile

Too many dental practices still have it backwards when it comes to mobile. They plan their marketing strategy for desktop users and then reverse engineer the content for mobile platforms.

This is true for every aspect of digital marketing. But especially when it comes to Social Media marketing ideas, it’s time to shift the paradigm.

It’s simple: Your current and potential patients depend on mobile for all of their content.

If you start on the desktop you are working against yourself. Mobile is your patient’s first priority.

Mobile needs to be your first priority too.

Facebook reports that 80 percent of their new ad revenue is from mobile campaigns. This is true because business owners understand that the majority of users get their information from mobile platforms now.

Whether they are using smartphones or iPads, your current and potential patients want access on mobile platforms. You won’t just be designing your dental Social Media marketing ideas around their preferences, though.

What better place to leverage Social Media than on mobile devices? The connection between communication and the personal touch is strongest when it’s made on Social Media.

Mobile technology is hardly a trend. But designing for mobile first and desktop second is.

2. Focus On Social Messaging

It’s not enough to limit your practice to the Social Media side of digital content. Investing in social messaging is one of the most effective trends to follow this year.

Many dental practices aren’t aware of the incredible reach of social messaging. Did you know that WhatsApp, Facebook Messenger, Viber and WeChat together have more users than the big networks?

Facebook, Twitter, LinkedIn, and Instagram are second place to the Social Messaging apps.

Social Messaging can be a great component of your digital marketing strategy. Don’t be a latecomer to the party with this mode of connection.

Dental Social Media marketing ideas work hand in hand with social messaging. You can connect users, leverage reviews, and deploy targeted ads as well.

3. Be Social With Video

Mobile video traffic is projected to grow by 50 percent annually between now and 2022. If your digital marketing content creation strategy doesn’t include video yet it’s time to start.

Your patients don’t just want mobile content. They want video, too.

Plus, video is a great way to connect socially. You can post reviews, procedures, case studies, community events, and more.

There is no limit to the ways video content can help you build your brand and connect with new patients. In terms of dental Social Media marketing ideas, video content works because it also encourages engagement with your content.

Engaged patients are likely to be moved to action. Plus, if they like your Social Media content they are more apt to share it.

You can watch your referrals soar. But the content isn’t the only reason to get moving with video.

You’ll have access to other networks.

YouTube is a Social Media community.

Many dentists don’t think of YouTube as a Social Media community. But it’s designed is for users to share personal content, respond, and connect.  It’s actually the original platform for video users in a Social Media setting. Plus, YouTube is the second most visited site in the world.

We see too many dental practices fall short with their dental Social Media marketing ideas. They use one or two but fail to see the impact.

For instance, they focus on SEO away from a Social Media strategy. But YouTube isn’t just a popular site.

It’s also the second largest search engine in the world. YouTube processes over 3 million searches a month.

By using video content as a key dental Social Media marketing idea you will have the benefit of boosting SEO and engagement while reaching more web users with popular content.

4. Get Live

Don’t just focus on video content this year. Focus on Live Video content if you want the best in dental Social Media marketing ideas.

Live content is taking off in popularity. Facebook has made huge investments in the technology which can help you reach new and existing patients.

Their approach allows for targeted ads inside Live Video content.

But Facebook is not alone. Snap, Twitter, and Instagram have all expanded their offerings and are investing in Live Video technology. Much like video content and mobile access, Live Video is what users want. With increasing distrust of mass media, Live Video allows users to connect in real time.

You can use this video in the same way. Promote a new special or connect with your followers in social and friendly ways.

Just like your other content strategies, Live Video stands ready to build your brand.

5. Be Professional

When it comes to dental Social Media marketing ideas, you’ll need to consider your platform as well as your brand. You will find you use Facebook very differently than you use Instagram.

But LinkedIn is a Social Media platform many practices ignore. They don’t remember that the branding of LinkedIn makes it a unique forum to promote expertise and professionalism.

Your dental Social Media marketing ideas can benefit from LinkedIn because you can integrate this platform with your overall strategy.

How is a platform we’ve all heard of a trend for 2017? Simply put, Microsoft’s purchase of the Social Media platform has changed things for the better.

Make sure you are being professional in a way that relates to your patients by using LinkedIn this year.

6. Invest In Targeted Ads

Targeted ads are nothing new for Social Media. But the ability to link to return on investment is becoming more and more effective.

If you think of advertising on Social Media something like placing an ad in a local magazine, it’s time to reassess your strategy.

Targeted ads need to be utilized alongside the dental Social Media marketing ideas you deploy across different platforms.

As mentioned above, this can include Live Video and Social Messaging. But you should also pay attention to return on investment (ROI) and SEO.

If you are investing the right way for your practice you should tie each campaign back to results. New dental Social Media marketing ideas include getting incredibly precise in both your targeting as well as your returns.

Social Media marketing allows for this investment to be measurable and direct.

7. Boost Reviews

Reviews are just becoming a larger trend because of their ability to boost other aspects of your dental Social Media marketing ideas. Reviews aren’t new. But using them as an SEO strategy and a way to promote content and sharing on Social Media is.

Done correctly, you can increase reviews and referrals by leveraging your Social Media strategy.

All of this should be done in an integrated approach.

8. An Integrated Approach

Each of these trends is useful when taken separately. But when combined, the effects are exponential.

Integrating your Social Media strategy with Live Video, reviews, video content, and reviews will propel your website upwards in the search results. Unfortunately, when it comes to Social Media trends, it’s hard to stay on top of things. Plus, unless you combine these ideas you are missing out on the results.

You may even watch your competitors do less work for more returns.

Don’t lose your competitive edge when it comes to the latest dental Social Media marketing ideas.

We can help. Dominate Dental creates and deploys successful digital marketing campaigns that include an integrated Social Media strategy.

Don’t wait. Keep focused on your core business.


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Snap offers free credits to brands running vertical video ads on Instagram, Facebook, Pinterest, elsewhere 

Snap offers free credits to brands running vertical video ads on Instagram, Facebook, Pinterest, elsewhere  | Inspiring Social Media | Scoop.it
If Facebook-owned Instagram is going to try to steal Snapchat’s product ideas, then Snapchat’s parent company is going to try to steal its rival’s advertisers.

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Don't Just Tweet - Retweet it to get your tweets retweeted today

Don't Just Tweet - Retweet it to get your tweets retweeted today | Inspiring Social Media | Scoop.it
What is JustRetweet? It's a tool you can use to help generate more retweets of your tweets by others in your niche. You re-tweets others tweets to generate points. They then will retweet your tweets.
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JustRetweet is a wonderful tool not only for Twitter but Facebook and Google+
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Instagram tests letting users post Stories directly to WhatsApp 

Instagram tests letting users post Stories directly to WhatsApp  | Inspiring Social Media | Scoop.it
Last October, Facebook extended the usage (and flexibility) of Instagram Stories -- the Snapchat-like feature that lets you patch together photos and videos..

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Google and Facebook dominate digital advertising — and they now account for 25% of all ad sales, online or off 

Google and Facebook dominate digital advertising — and they now account for 25% of all ad sales, online or off  | Inspiring Social Media | Scoop.it
Business Insider France est un site d’information sur l’économie, les technologies, les entrepreneurs, l’innovation, les découvertes et bien plus encore. En texte, en images, en vidéos et en graphiques, de l’actualité essentielle et percutante.

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Vijay k Chopra's curator insight, December 10, 2017 11:57 PM
Google and Facebook dominate digital advertising — and they now account for 25% of all ad sales, online or off  | @scoopit via @Lisapatb http://sco.lt/...
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Google and Facebook dominate digital advertising — and they now account for 25% of all ad sales, online or off 

Google and Facebook dominate digital advertising — and they now account for 25% of all ad sales, online or off  | Inspiring Social Media | Scoop.it
Business Insider France est un site d’information sur l’économie, les technologies, les entrepreneurs, l’innovation, les découvertes et bien plus encore. En texte, en images, en vidéos et en graphiques, de l’actualité essentielle et percutante.

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Vijay k Chopra's curator insight, December 10, 2017 11:57 PM
Google and Facebook dominate digital advertising — and they now account for 25% of all ad sales, online or off  | @scoopit via @Lisapatb http://sco.lt/...
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"Social Media Is Depressing As Hell." Five Ways to Make It Better

"Social Media Is Depressing As Hell." Five Ways to Make It Better | Inspiring Social Media | Scoop.it
Remember when social media was fun, uplifting … even inspiring? These days, the constant stream of bad news on our feeds, not to mention the added threats of fake news, can make going on social media downright depressing, at times. But the 'good' stuff is still..."

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Jessica Kelly's curator insight, November 28, 2017 1:41 PM
Love this: "Demand algorithm ethics"
carpetcleaninginRichmondVA's curator insight, November 29, 2017 6:12 AM

banner ad design is the best technique to attract the user to the website.

Dorota Retelska's comment, November 30, 2017 9:37 AM
Our world is changing. Climate change is extremely dangerous, we go towards frequent disasters, and some countries are becoming dictatorships... We still can save lots if we are aware of it.
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Why You Need To Advertise With Your Facebook Page Today?

Why You Need To Advertise With Your Facebook Page Today? | Inspiring Social Media | Scoop.it
Facebook is a gigantic platform where you can publicize business massively! Learn why you need to ballyhoo your business on facebook page only on ProvenSEO.
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Page Abducted by Pink Aliens! | OPTIM-EYEZ

Page Abducted by Pink Aliens! | OPTIM-EYEZ | Inspiring Social Media | Scoop.it
This page has unfortunately been abducted by aliens — and may never return!
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The 4 Practical Reasons Why to Outsource Events Marketing

The 4 Practical Reasons Why to Outsource Events Marketing | Inspiring Social Media | Scoop.it
Here's to help you decide (and be convinced) that outsourcing marketing for your events marketing processes is one of the wisest decisions you will make..

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The Case for Social Media Automation

The Case for Social Media Automation | Inspiring Social Media | Scoop.it
Social Media Automation Today Social media keeps reinventing itself, and we have to keep up with it. Juggling more and more tools and platforms is getting
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HOW TO MARKET YOUR DENTAL PRACTICE USING SOCIAL MEDIA IN 17 EASY STEPS

HOW TO MARKET YOUR DENTAL PRACTICE USING SOCIAL MEDIA IN 17 EASY STEPS | Inspiring Social Media | Scoop.it

Do you have hard time planning your social media footprint for your dental practice? The chances are that you either don’t have the time or the knowledge to make this marketing channel work for your business. Say no more, we have drafted this comprehensive tutorial to help you excel at your social media marketing strategy and to never ever wonder how often, what and when to publish on Facebook, Twitter or any other social media platform you use to communicate with your target audience. The case studies and tips we’ll share with you in the following post aim to inspire you to test and adopt new techniques in order to optimize the social media marketing strategy of your dental practice. The first step towards building an effective social media strategy for your dental practice is to audit the actual social media presence of your business and to find out what are the things you could improve on. You should start by reviewing your social media marketing goals and how they can be achieved through each social media platform. Step 1. Focus on setting measurable objectives: X number of new patients converted online per month; X number of new web referrals per month; X number of people visiting your dental site from a given social media campaign; X number of people calling your practice after seeing your social media ad. Even though Facebook is by far the most preferred social media out there, don’t limit your social media strategy to it only. Keep in mind that your target audience might hang out on other platforms as well. Each social media platform presents you with unique promotional opportunities. Step 2. Select the most relevant social media channel for your dental practice: Define which social media sites are preferred by your target audience; Take into account the specifics of each of those channels and consider what marketing strategies you could successfully implement for each one of those; Make your message consistent on all social media platforms, regardless of the adopted strategy per channel. In the following example, a fictional dental practice takes advantage of 5 social media channels to reach out to their target audience. They use: Facebook: to increase user engagement by organizing contests, posting “before & after” photos; to actively promote their dental services by posting targeted paid ads; to attract new patients by showcasing positive patients’ reviews; Twitter: to educate their target audience via live-streaming, sharing latest dental news and updates, and announcing last-minute changes regarding appointments; Pinterest and Instagram: to increase user engagement by uploading eye-catching images of their dental practice and their team; YouTube: to educate their clients by sharing their expertise; Dental online communities: to build long-term relationships with other experts in the field; When it comes to choosing the right social networks, it’s best to conduct a survey among your existing patients and ask them of their specific social platform preferences. Your current patients are likely to already follow you on social media. Go ahead and study their demographics and needs. Whether they are families with young children, senior citizens, millennials in Denver, or stay-at-home or busy corporate-working moms, always be specific with your targeting. For example, if you are a family or pediatric dentist, your target market is young families who have children. You can post on social media photos of your young patients or information concerning baby or children’s dental health. By offering content that resonates with your audience you’ll motivate your followers to share, like and engage with your practice. It takes much time and resources to manage a number of social media accounts, so instead of spreading thin on several social platforms, concentrate on a few key channels and exploit them to their full potential. Now let’s go through the benefits of using some of the most popular social media channels: Step 3. Invest your time in Facebook Being the most popular social media platform online, Facebook would most likely have attracted the majority of your target audience as its loyal users. Facebook is an important channel for consumer-facing businesses like dental practices because it provides many tools to communicate with current clients as well as to engage with new prospects. For example, you can easily: create an event; promote special offers; create polls; live-stream; create local advertising campaigns; or even get phone calls or direct messages via the platform. If you are looking to nurture a long-term relationship with your patients – Facebook is your thing. For example if you step up on your customer support on Facebook by answering individual questions or by quickly accepting online appointments, you will easily boost the customers’ satisfaction and will create a loyal fanbase. Moreover, you can improve your online reach by connecting and cross-promoting with other local organizations on the network or by creating local awareness ads. Local awareness ads can help you reach locals, who will benefit from your services. With format features like a map listing, “Call Now”, “Book Now”, and “Get Directions” buttons, they can drive more patients to your dental practice. Step 4. Join the conversation on Twitter If you want to have real-time communication with your existing and potential patients, Twitter is the right place to be. Be careful, though, the content on this social platform has a short lifespan, so you have to be more active when sharing the latest news and information on trending dental topics. Remember to include relevant hashtags in your tweets –  they could actually boost the visibility of your tweets for a longer period of time. Twitter lists on the other hand allow you to categorize Twitter users by common feature, like: satisfied customers, or competitors, partners, industry leaders and so on. You can add users to a list you’ve already created, even if those don’t follow your business. By doing so you’d find it easier to navigate between the chaos of streaming tweets and filter out only the important conversations for your business. You can import contacts from your address book to Twitter and draft your lists with ease. Twitter lists can help you monitor target patients, track your competitors without officially following them, or find inspiration from other dentists, industry influencers, and authoritative dental organizations. You can also find and follow already existing dental-specific Twitter Lists by typing in Google site:twitter.com, followed by keywords like dentists lists or dental lists: Search Google for relevant Twitter lists. Step 5. Show off your dental practice on Instagram and Pinterest Instagram and Pinterest are not just for foodies, fashionistas, gym enthusiasts, or travelers. If you are creative and have the resources to come up with visually appealing content, don’t skip thеse social platforms. You can: post visuals featuring your modern and good-looking dental office; share successful dental makeover cases; promote special discounts; publish behind-the-scenes snapshots; create Instagram Stories by recording a short video featuring you and your patient; Pinterest is an endless source of content inspiration for a variety of dental tips, dental do’s and don’ts,  infographics about dental health, so if you’re stuck on what to offer your target audience, search the site and gather fresh ideas in no time. While creating your content for Pinterest and Instagram, do not forget about hashtags. Both platforms encourage using as many hashtags as possible, as long as they are relevant. If you focus on cosmetic dentistry, you can utilize Instagram and Pinterest to post visual content to popularize your service and brand image. Be careful when editing your images for the platforms and don’t overuse image filters. Step 6. Improve your Google visibility with YouTube If you can take the time to create videos regularly, managing a YouTube channel for your dental practice will be a great competitive edge to your marketing strategy. YouTube videos will help you increase the online exposure of your website and expand your reach to more local dental patients. You will definitely stand out as many of the local dentists don’t invest time into producing and uploading YouTube videos and that is not due to any lack of desire, but to some serious bad planning issues. Here are some tips on how to pimp up your YouTube videos in order to increase your chances of getting them in Google search results when an online user searches for symptom explanations, an oral problem or a specific treatment, such as dental cosmetic procedure: Add attractive and descriptive video titles containing target keywords; Create custom thumbnails that catch viewer’s attention; Include keywords in the first 120 characters of the video description because Google provides a short snippet of the video description in the search results; Write clear and catchy Call-To-Action links to your website-content; Upload a video transcript. The majority of the search queries that tend to trigger video results are often informational in nature. In order to meet the demand produce how-to videos and videos illustrating dental treatments that you perform in your office. Step 7. Share your expertise and build brand awareness with online dental communities On online forums you can connect with your industry peers, dental service providers and manufactures. You can show your expertise and popularize your practice by adding value to the ongoing discussions. Forums like DentalTown and WebDental gather a community of dentists who share their experience and answer dental-related questions. They’re also a great source of information about every aspect of running a dental practice, including practice management, office design, dental marketing, best practices in the field, new technologies. Another benefit of taking part in online communities and forums is that you are able to directly interact with your customers by answering their questions and sharing information that they care about or are looking for. When participating in Q&A social media sites try to answer the initial question directly or acknowledge what others have already written. Step 8. Connect your official blog with your social media profiles Popularize your blog posts by sharing them on your social media accounts. Add social sharing buttons on your blog to make it easy for readers to share your content with their friends. Try to produce compelling and valuable content on a daily basis and make sure to share it on your social media profiles. When your followers see that you’re active on a regular basis, the memory of your business will remain fresh in their mind. Seems like an impossible task, doesn’t it? The best tip for ensuring long-term user engagement is to mix up your content: educate your followers; engage them; entertain them; remain relevant and useful to your target audience. Step 9. Educate your followers Gain trust and stay on top оf your target audience’s mind by providing professional information in a creative and engaging way on a regular basis. Educating your patients is one of the best ways to position yourself as “the expert” in your niche. It’s simple, just follow some of the ideas we’ve listed for you below: 9.1 Post general dental tips like links to industry news, videos, statistics, or even your own  blog. Thus, you can build credibility and trust among your followers and boost your website’s traffic, which is a great thing! You can share tips like highlighting the benefits of flossing, tongue cleaning, using a mouthwash, keeping one’s toothbrush clean, using clove for toothache pain, and spending enough time brushing teeth. 9.2. Post information and examples of dental care and oral habits that may compromise people’s overall health, appearance, and comfort. Remember – fear is a key emotional trigger to influence a consumer purchasing behavior. Clarify the procedures and services being delivered; A dental clinic in Pasay City, Philippines promotes and educates its Facebooks fans about the benefits of their in-office procedure. Provide preventive oral health care information; You can share preventive care tips like changing the toothbrush after having a cold, flu, a mouth infection or a sore throat. Explain nutrition habits and their effect on dental health or share recipes that are good for oral health and ask people to share photos of their versions of the recipe. It’s a great way to start a conversation with your fans. You can share articles created by industry leaders, partners, and authoritative dental organizations as long as they are useful to your followers. 9.3. Remind your patients to schedule their next dental appointment. Point out the benefits of regular check-ups and cleanings. For instance postponing plaque and tartar removal can lead to some serious progressive conditions. 9.4.Broadcast live videos Share what’s happening in real time at your dental office by live-streaming on Instagram Live Stories, Facebook Live Video, or by posting videos on Twitter, that are powered by Periscope. This is a great way to: start a “behind the scenes at your clinic” series; run a live Q&A or “Ask Me Anything” sessions; cover an event; shed a light on your key manipulations or even more detailed, patient surgeries. A well-thought engagement strategy will help you reach out to your audience without breaking the bank – you just need some creativity and a mobile device. Video content builds up a personal connection between you and your target audience. Moreover, social media platforms that allow video upload automatically notify your followers when you go live. The owners of a dental center in Caloocan, Philippines livestream from their office and give their audience a true taste of what it’s like to be their customer. 9.5.Differentiate your practice Highlight key features that make your practice special. Most people fear going to the dentist. Try helping your patients overcome their fear by offering them comfort, relaxing atmosphere, and positive attitude: the greeting is important – conduct an initial contact and hear out your patient’s complaints and reasons to feel anxious and explain thoroughly the procedures that follow next; think out of the box – provide the comfort of the SPA treatment and offer in-house complimentary hand and arm massage after the dental manipulations; the environment matters – offer a scented towel after the dental visit; A cosmetic dentistry in Kingston, Jamaica offers to their patients a warm, scented towel to refresh their face and hands after a dental treatment. music to distract them from their fear – offer headphones to mute the machine sound during the procedures; comfort to ease the tension – equip your waiting room with comfortable chairs; keep them entertained while waiting – provide various magazines or kids’ coloring books: Colouring removes focus from stressful situations and negative thoughts. Patients will be pleasantly surprised, and this will result in positive online reviews and recommendations. 9.6. Keep your patients up-to-date with your practice growth The dental industry is a dynamic field with new technologies and treatments coming out every day. Keep your patients informed about the changes in the industry and promote new procedures or high-tech dental equipment available at your practice. For instance, you can announce new additions to your dental practice including: Interior make-over: more comfortable and state of the art patient chairs; Installation of new professional equipment: X-ray sensors or a panorex machine. The more modern and up-to-date your dental practice looks like, the more comfortable your patients will feel about having you as their personal dentist. A dentistry in Glasgow, United Kingdom informs their Facebook followers that they are using special chairs that can flip round for left- handed or right-handed dentists in less than two minutes. 9.7. Let your patients know your availability While you might have already set up the general working hours of your practice in your social media accounts, you should also post information about special appointment opportunities like: available hours around the holidays; last minute call-in appointment opportunities; unexpected booking opportunities due to cancelled appointments; special emergency or seasonal working hours. A dental practice in Roy, Utah informs its patients that their working hours are different for the holidays and that the office will be closed on Thanksgiving and Black Friday. A family dental practice in Paris, Texas apologized for the inconvenience caused due to power outage. The post regarding the canceled appointments was shared 28 times. A health center in Washington tweeted that they had to delay their dental appointments due to a fire at the office. A family oriented dentistry in Ely, Minnesota changed their working hours during the summer season. The update was well-received by the patients.   9.8. Launch your own posts series Come up with a catchy title for your post series, something that will motivate social media users to click and skim through your content. The series can be dedicated to: oral health advices; dental jokes; your team behind different projects. The dentistry in Manhasset, New York posts a scheduled series of tips on oral health under the name “Tuesday Teeth Tip”. 9.9. Introduce your team and practice culture Since all your team members, including dental hygienists, dental technicians and receptionists, spend time with your patients, you’d better introduce them to your followers in order to build trust and to create a close-knit community. Bring the focus to individual employees by: introducing new team members; saying farewell to those who are retiring or leaving your practice; acknowledging your staff’s job accomplishments or sharing their spare time activities. Share a photo and a short bio of your employees so that your followers get to know them better. Turn these “personal” posts into regular monthly or weekly series. Showing the human face of your business by sharing a spontaneous photo of a team member can also boost your reach and user engagement. A dental practice in Coffs Harbour, Australia celebrates employee birthdays and anniversaries and often shares photos of the event on their Instagram account. Show that your co-workers enjoy a relaxed working environment. Your followers will feel that your office has a cozy family spirit and will be more inclined to visit or to refer your practice. You can post photos of your staff as a further way of offering appreciation or congratulations on successfully achieving a goal, like for instance running a marathon… …or the arrival of a new baby. 9.10. Launch and promote non-profit local community initiatives you take part in You can raise money to buy materials for building homes for local homeless people or to buy a piece of playground equipment for your local YMCA. You can also cooperate with local societies, clubs and other concerned authorities to organize awareness campaigns for causes like Mouth Cancer Action Month, National Smile Month, and Give Kids A Smile. The involvement and dedication will contribute to the favorable image of your business in your local community. Every year this Manila dental clinic provides free dental services to retired priests. An Australian dental center encourages their followers on Instragram to take part in their cause and donate $1 toothbrushes that are handed out to people in need in Papua New Guinea. To raise awareness on the mouth cancer you can provide free oral cancer screenings or start a campaign on how to improve oral health by sharing informative photos and links. A dental clinic in Glasgow, United Kingdom organizes a Foodbank Drive each year in attempt to collect food for homeless people and families in need. They are collaborating with a local football club and a local community, that is aiming at raising awareness of homelessness in Glasgow. The dental clinic promotes the initiative solely through its Facebook page and encourages their followers to donate any of the already listed items by dropping them into the clinic. The campaign gets lots of engagement. 9.11. Organizing or participating in industry conferences and courses Share posts regarding hands-on courses you have attended or delivered. This is a way to demonstrate your expertise or willingness to improve your skills. Focus on the benefits your patients will enjoy as a result of your team’s new qualifications and gained expertise. A dentistry in Glasgow, United Kingdom shares their engagement at the Scottish Dental Show 2017, where their dental hygienist discussed the maintenance of dental implants and the benefits of the team approach. Step 10. Engage your followers 10.1. Ask questions Encourage people to like and comment your posts by posing questions about relevant topics like sharing their personal oral hygiene habits, for instance. The more your followers engage with your posts, the more visible your content will be to them and to their friends. You can ask questions about oral care habits or related topics like smoking, chewing ice, nail biting, flossing, gum chewing, etc. 10.2. Join the conversation Participating in social media groups and discussions can help you expand your social media footprint and stay abreast of the ever-changing dental world. Take part in Facebook Groups Search for relevant and active groups where you can collaborate with industry peers, and discuss on topics related to dentistry like: clinical cases, personal experiences, ideas for a better clinical practice, academic researches, innovative clinical products, relevant events. Additionally, you can also network with potential customers. Browse local groups or friends’ groups. For example, if you are a pediatric dentist with a practice in Oakdale, California, you can join local moms’ groups, groups for baby and children items, or neighborhood groups. Be mindful of group members’ problems and offer them a solution. However, be careful with self-promotional content and sparingly mention your brand in order not to look too pushy. Also, consider special guidelines that the group may have adopted: for instance, they may require you to join with your personal Facebook profile instead of using your business page. Leverage Twitter Chats Twitter chats are a fine way to build a good followership for your practice. You can participate in already established Twitter chats, for example the #Fallforsmiles Twitter Chat or the #TinyTeethTalk Chat. Oral Health America has organized a Q&A Twitter chat and uses a specific hashtag assigned to the chat in all of their tweets so that their audience could easily follow the conversation. However, if you’re having a hard time finding Twitter chats that are a good fit for your needs, don’t be afraid to create your own: Choose a topic that will be of interest to your Twitter audience, for example children’s oral health or tooth whitening; Think of relevant and unique hashtags for your chat. It’s also good if it includes the name of your dental practice; Set a date and time based on when your target audience is most likely to be online; Invite patients, colleagues and other dental experts to participate in the chat. During the talk they can clarify misconceptions and provide tips directly to patients, for example how parents can keep children’s teeth healthy; Promote the chat on your social media accounts, website and via email; Twitter chats offer visibility and opportunity to connect to a larger customer base. If you decide that you want to start and lead a talk on Twitter, just be aware that moderating requires a lot of work. You’ll have to keep the chat active, keep an eye on possible spammers and make sure participants are getting along. 10.3.Make a clever use of hashtags People use hashtags to search for specific content that they’re interested in. Primarily used on Instagram, Twitter, and Facebook, they are a great way to increase your message visibility online. Using popular local hashtags will help you reach out to more people that might end up visiting your dental office. You can use tools such as Hashtag.org and Hashtagify.me to find relevant hashtags to your practice, specialty or location. Below is a list of hashtags often used by dental practices: #dentalhealth #oralhealth #dentaltip #oralhygiene #ToothDecay #dentalcare #toptipsforteeth #healthysmiles #cavityfighters #DentalHumour #toptipsforteeth #HealthyTeeth #HappyTeeth #2x2min #Your Location/City #Your Community/Event Depending on your goals, pick already used or create your own hashtags that will fit to your specific needs. Step 11. Entertain your followers Uncover the more lighthearted side of your practice and have some fun with your content. 11.1. Share dental jokes and dental memes Get inspired by searching for dental humor images on Pinterest, videos or YouTube, or anecdotes on Twitter. 11.2. Celebrate with your patients Record short, personal videos to greet your patients for their birthdays; Celebrate the wins of your patients, for example greet a patient for getting his braces off: Post pictures or short videos that reflect your patients’ emotions. This provokes empathy and boosts engagement. Share posts regarding major holidays,g. Christmas, Thanksgiving, Halloween, local and national events, or office celebrations, for example, your dental practice birthday, National Fresh Breath Day, National Tooth Ache Day, etc. Curate a list of the most engaging major and relevant holidays for the year. Show the fun side of your practice and publish content that is more playful and enthusiastic. Your followers will join in and this will bring more user engagement and social media exposure of your business. 11.3. Recommend dental apps Share some dental mobile apps that can help your patients take good care of their oral health and have some fun at the same time. Check out the following list of useful apps for patients: Brush DJ – it’s a toothbrush timer app that entertains users with musical background while they brush. It also allows them to set reminders to brush, floss, use a mouth rinse, change their toothbrush every 3 months, and schedule their next appointment at their dentist, hygienist or orthodontist; Teeth Whitener – the application aims at convincing patients to get a teeth whitening treatment by allowing them to see themselves with a brighter smile; Monster Mouth DDS – a fun app that lets users be a dentist for an array of monster patients, each of which has a distinct dental complaint. It’s a kid-friendly app and some of the problems users can solve are rubbing a tooth to clean it, finding hidden tooth cracks with an X-ray, and filling in cavities; Colgate Tooth Fairy – helps families build regular brushing routine with a teeth timer game, while providing valuable tips on dental care. 11.4. Organize contests and giveaways Through social media games, you can both entertain users and subtly promote your dental services. Moreover, getting your fans involved will spread your reach to their family and friends and that can help you grow your followership for good. You can organize contests around: Your dental practice birthday; Oral health tips; Holidays and dental-related special days/months; General topics like the changing of seasons; Appointment scheduling; Referral acquisition; Offer a compelling prize like professional toothbrushes, a smile makeover at your dental clinic, a gift card to a local restaurant, or movie tickets. When people see real benefits, they are more likely to engage with your contest. Don’t forget to spread the word for your giveaway by publishing “before”, “during”, and ”after” posts that feature a photo or a short video. This type of content easily goes viral and generates lots of interest amongst people. Step 12. Advertise your dental practice 12.1. Create “Before & After” photos This type of content is great for catching people’s attention and encouraging them to take an action. Smile makeover images are a good way to showcase the impact of your work. 12.2. Share patient testimonials Record video testimonials to share the success stories of your patients. Patient proof adds an element of trust to your dental practice’s social media accounts and can have a great impact on potential patients who might be looking for a dentist at the moment. Resharing patients’ posts featuring positive reviews on your own feed may encourage others to consider contacting your practice in future. 12.3. Run a last-minute promotion If a patient cancels an appointment, you can run a last-minute promotion on Facebook. For example, if someone has cancelled an appointment in the last minute, you can post on Facebook that you have a free slot and whomever makes an appointment for that hour will get 50% off their treatment. 12.4. Run paid advertising campaigns It’s possible to promote your business without spending money on social media advertising, but only if you are willing to sacrifice your precious time and attention. To save your time and efforts you can always invest in paid ads where you can increase your reach, boost engagement or increase conversions. Moreover, social media advertising is relatively low-cost alternative in comparison to more traditional channels like broadcast, print, and direct mail. Facebook and Twitter have some of the most robust advertising features that allow you to target your current fans, past customers, the visitors of your practice’s website, and lookalike audiences who are similar to the audience of your existing patients. You just need to make an educated guess on how to split your advertising budget between the channels that your targeted audience hangs out. When advertising on Facebook. instead of only targeting people by their location, it’s better to go with more detailed demographic and behavioral targeting. For example, if you are a pediatric dentist, show your ad to parents within 15 miles of your practice, who are between the 25 and 45 years old, and have an estimated household income of between $125K and $250K. You can even narrow down your Facebook audience by excluding groups of people, for example other local dentists or dental hygienists in your area. With Facebook Custom Audience feature you can target people who have interacted with your business offline or with your Facebook page in some way (e.g. have followed it, messaged you, liked or comment some of your posts, watched your videos or responded to your event on Facebook). YouTube also offers a wide variety of advertising opportunities for your business. It gives you an array of targeting options including: demographics – filter your target audience by age, gender, parental status, or household income; topics – show your ads on videos related to specific topics; keywords – show your video ads based on words or phrases related to a video or a channel; placements – target specific YouTube channels and videos; interests – reach people interested in certain topics. You can also prevent your YouTube ads from appearing on videos that are irrelevant or can hurt your brand image by excluding placements, categories, and keywords. Step 13. Blend social media and offline marketing strategies 13.1. Attract new followers outside social media Use offline marketing materials like business cards, flyers, and posters to promote your social media pages. Social signs, like “I love my dentist” are a great way to get your team and patients involved in your social media marketing activities. They can help you increase the visibility of your practice and will trigger followers’ engagement. When you talk to your patients, ask them to follow you on the social networks, to check-in or to share their experience on your social profile. 13.2. Show appreciation to your patients Host patient appreciation parties Hold a patient appreciation party: you can organize a picnic, a movie night, or a special evening at a local venue. Give yourself enough time to plan and publicize both it in your practice and on social media. You can create a Facebook event on your business page. Have a Treat Day Choose a day when your patients can come, chat with you and get a free cupcake. Announce the special day in advance on social media. Invite people to bring a friend or a family member as well. Shoot photos or videos throughout the Treat Day and share them on your social media accounts. Patient of the month program Recognize a patient of the month by giving gift boxes or flowers to patients at your dental office. The special gesture will encourage current patients to spread the word about your practice among their friends both online and offline. 13.3. Popularize community events Show your commitment to improve the well-being of people in the communities you serve by supporting events like free oral health screenings at your location; a demonstration about a new medical procedure; a presentation given by a dental practitioner.

Read the full post: HOW TO MARKET YOUR DENTAL PRACTICE USING SOCIAL MEDIA IN 17 EASY STEPS @ the OpiLocal's blog: https://optilocal.org/market-dental-practice-using-social-media-17-easy-steps/


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How to Snuggle Up With the Social Side of Content Marketing

How to Snuggle Up With the Social Side of Content Marketing | Inspiring Social Media | Scoop.it
If you snuggle up with the social side of content marketing, results will tumble in, bringing your business and brand a recognition facelift. It doesn't have to be hard, but social media marketing can be a powerful tool in your business growing arsenal. Are you ready for the social side of content marketing? Let's go!
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Earlier this week I edited a story by my colleague Cory Fernandez, who asked a few ex-recruiters how they scoped out job candidates on social media. One thing he learned caught my eye: “Don’t go overboard customizing your LinkedIn. Unlike Twitter or Instagram, the professional network isn’t the place to post inspirational quotes or use …
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Because it sources a majority of its vital data from actual drivers on the road, Waze is easily one of the best navigation apps to use if you prioritize safety. Benefits such as crowd-sourced traffic data, police trap locations, and road work avoidance, when combined, help you anticipate traffic conditions with unprecedented accuracy and make adjustments accordingly. It doesn't end there, either, as there are little things you can do while using Waze on your iPhone or Android to ensure that you and your loved ones get where to you're going in one piece. Because of this, we put together a
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Facebook's News Feed Will Now Have Users Decide "High Quality" News through Surveys

Facebook's News Feed Will Now Have Users Decide "High Quality" News through Surveys | Inspiring Social Media | Scoop.it
Facebook will survey its users to determine which news services are trustworthy.

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Jessica Kelly's curator insight, January 19, 5:28 PM
How does polling people to see what they trust affect quality?
Đặng Bình's comment, January 19, 11:24 PM
useful tips in interacting with friends on Facebook http://howtoget.wiki/
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How to Get Influential Twitter follows - 7 Effective Strategies that Work

How to Get Influential Twitter follows - 7 Effective Strategies that Work | Inspiring Social Media | Scoop.it
Get Influential Twitter Follows If there's one feeling that compares to getting money then I'd say it's getting influential Twitter follows.  Not only on t
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Are You Keeping Up With The Changes on Social Sites?

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Are you able to keep you with all the changes on social sites? Many make changes quicker than we can change our underwear and it can be hard to keep up
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Why​​ Every eCommerce Business Needs Facebook​​ Messenger ​​Marketing

Why​​ Every eCommerce Business Needs Facebook​​ Messenger ​​Marketing | Inspiring Social Media | Scoop.it
Believe it or not, Facebook Messenger is the next smart tool for eCommerce marketers to engage their customers and drive revenues. Here's why!

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A new way to organize your ideas on Pinterest

A new way to organize your ideas on Pinterest | Inspiring Social Media | Scoop.it
On Pinterest, the more ideas you find and save to your boards, the more ideas you have to try in real life. But if you’ve saved hundreds of ideas to a single board, it can be hard to find what you’re looking for.That’s why we’re launching board sections—a new way to organize your Pins on Pinterest. Now you can save all your favorite ideas to a single board, organize them into sections and easily find them when you’re ready to try them.

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Twitter 280 Character Count is Now Here For All To Tweet Away

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Twitter 280 Character Count Did you read about the Twitter 280 character count announcement yesterday? It was on Twitter via a tweet of course. They also d
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How to Find New Clients for Your Social Media Agency [Webinar]

How to Find New Clients for Your Social Media Agency [Webinar] | Inspiring Social Media | Scoop.it
In a recent webinar hosted by SMhack in partnership with Lisa Sicard, social media expert and author of ‘Learn to Tweet and Thrive on Twitter’, we discussed the
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Microsoft finally starts doing something with LinkedIn by integrating it into Office 365

Microsoft finally starts doing something with LinkedIn by integrating it into Office 365 | Inspiring Social Media | Scoop.it
Last year, Microsoft bought LinkedIn for $26.2 billion, but even though the acquisition has long closed, Microsoft hasn't yet done much with all of the data..
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How To Effectively Overcome Your Social Media Overwhelming?

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