Inspiring Marketing
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Inspiring Marketing
Marketing and branding. design, business - anything can be inspiring. All you need is a pinch of creativity and the insight.
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Nutella Unica

Could Nutella be even more unique? We think so. We think Nutella can be as special and expressive as every single one of its customers. So was born Nutell
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Incredible
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Самый весёлый день в году

Самый весёлый день в году | Inspiring Marketing | Scoop.it
Традиционная хроника безумия в честь первого апреля.
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AT&T's 'It Can Wait'

AT&T's 'It Can Wait' | Inspiring Marketing | Scoop.it
AT&T's "It Can Wait" texting-and-driving campaign from BBDO New York has included many notable executions, including the painful Werner Herzog documentary from 2013. And the latest spot is no exception, featuring quietly gripping storytelling from Anonymous Content director Frederic Planchon that suddenly explodes with horror.
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Song About Kids Dying by Unicef

Song About Kids Dying by Unicef | Inspiring Marketing | Scoop.it
The hills are alive with the sound of Unicef Sweden singing about cholera. A jolly grim reaper does a Broadway number on waterborne diseases in Forsman & Bodenfors' insane new ad from the children's charity.
Dmitry Trofimets's insight:

That's the way to put it, courtesy of "Dumb Ways" PSA

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For Tax Day, BBDO Tells the True Story of a Woman Who Tried to Write Off a Snickers Bar

For Tax Day, BBDO Tells the True Story of a Woman Who Tried to Write Off a Snickers Bar | Inspiring Marketing | Scoop.it
Tax Day isn't usually a time for great brand creativity, but BBDO New York goes the extra mile this year with a short documentary about an Arizona woman who tried to write off a Snickers bar in 2005. She was audited, and the authorities took a dim view of her audacity. Also, it's a true story.
Dmitry Trofimets's insight:

While people are busy argufing over Hillary's campaign logo, BBDO chose not-so-celebrated event to stand out with this hilarious parody film.

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The Best (and Worst) April Fools' Day Pranks in the Tech World

The Best (and Worst) April Fools' Day Pranks in the Tech World | Inspiring Marketing | Scoop.it
April Fools’ Day might be dying a slow death in reality, but on the Web, it’s being taken to a whole new level every year. While it should be about…
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Tinder Users at SXSW Are Falling for This Woman, but She's Not What She Appears

Tinder Users at SXSW Are Falling for This Woman, but She's Not What She Appears | Inspiring Marketing | Scoop.it
Well, this is sneaky—and for some, a little heartbreaking. Tinder users at the SXSW festival on Saturday were encountering an attractive 25-year-old woman named Ava on the dating app. A friend of ours made a match with her, and soon they were have a conversation over text message.
Dmitry Trofimets's insight:

This is definetely something new and noteworthy, to quote Apple guys in AppStore. Little disturbing, perhaps, still curious.

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John St.'s Catvertising

John St.'s Catvertising | Inspiring Marketing | Scoop.it
John St., the Toronto agency that brought you last winter's wonderful Pink Ponies case-study video (showing how they made an 8-year-old's birthday party a success in an already cluttered birthday market), is back with a new parody clip in which they claim to be shifting their focus exclusively to cat videos. Check it out below.
Dmitry Trofimets's insight:

Nice travesty with a great sense of humor in it. 

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Кампания «Просто позвоните нам» (BHS)

Кампания «Просто позвоните нам» (BHS) | Inspiring Marketing | Scoop.it
Выдающаяся рекламная кампания «Just call us» страховой компании Centraal Beheer о тех случаях, когда понимаешь, что следовало бы застраховаться, заслуживает самого видного места на доске почета мирового креатива.
Dmitry Trofimets's insight:

История "Just call us" - это история многолетнего креатива, неприсущего столь консервативной бизнес-отрасли. Десятки уморительных видео и замечательных билбордов стоят того, чтобы внимательно взглянуть в прошлое.

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Who real-timed the 'bendable' iPhone best - Kit Kat, LG, or Zazzle?

Who real-timed the 'bendable' iPhone best - Kit Kat, LG, or Zazzle? | Inspiring Marketing | Scoop.it
Who real-timed the 'bendable' iPhone best - Kit Kat, LG, or Zazzle?. From PR Week
Dmitry Trofimets's insight:

Just as I've predicted nearly a year ago, so-called 'just-in-time marketing' made its presence known once again. This year's lucky star is KitKat and its immediate ridicule towards bending of iPhone 6. KitKat wasn't the only laughing. 

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Volkswagen - Eyes on the road

Kudos Volkswagen. What a brilliant way to communicate how risky it is to use mobile phones while driving.

Dmitry Trofimets's insight:

Interactive, modern, emotional. The social standart of 21-st by Volkswagen.

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We Sabadell или уличный оркестр

https://www.bancsabadell.com On the 130th anniversary of the founding of Banco Sabadell we wanted to pay homage to our city by means of the campaign "Som Sab...
Dmitry Trofimets's insight:

That's what a man can easily consider as an 'epic anniversary'. Stunning and remarkable live performance of an Symphony Orchestra as a flashmob is the way to say 'happy birthday'.

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Prank Commercial for Vifit

Prank Commercial for Vifit | Inspiring Marketing | Scoop.it
Unless you are this guy.
Dmitry Trofimets's insight:

The only acceptable eye-catching presentation of the product features

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Ever Wonder How the Easter Bunny Was Born? This Gorgeous Ad Tells a Sweet Origin Story

Ever Wonder How the Easter Bunny Was Born? This Gorgeous Ad Tells a Sweet Origin Story | Inspiring Marketing | Scoop.it
A curiously universal fable.
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Take The Lead 20\20

On International Women’s Day 2016, TBWA made women’s issues everyone’s issues by pairing real quotes from women in advertising with their male peers. Check o...
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Ben & Jerry's Has Brought Back Apple's '1984' as a Burrito Anthem for Stoners

Ben & Jerry's Has Brought Back Apple's '1984' as a Burrito Anthem for Stoners | Inspiring Marketing | Scoop.it
Parodies of Apple's "1984" continue to surface at the oddest of times—such as 4/20, America's unofficial day of marijuana appreciation. Ben & Jerry's has created the spot below to celebrate the Brrr-ito's bold assault on the despotic repression of ... ice cream sandwiches.
Dmitry Trofimets's insight:

Parody on the famous commercial that is parody on the famous novel that is parody on the world's deepest problems. Cool. 

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Hyundai Sends Message to Astronaut Watching From Space

Hyundai Sends Message to Astronaut Watching From Space | Inspiring Marketing | Scoop.it
A lot of brands attempt space-related stunts. But for all the wonder inherent in the heavens, many of these campaigns forget that just being up there isn't enough. You need a human connection for any of it to matter to viewers.
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Dumb Ways to Die, Game of Thrones Edition

Dumb Ways to Die, Game of Thrones Edition | Inspiring Marketing | Scoop.it
"Dumb Ways to Die" could be the theme song of Game of Thrones. And now this parody, from Egor Zhgun, brings them together in celebration of the various gory, untimely deaths through the show's first four seasons. Spoilers, obviously. The HBO show's fifth season premiered Sunday.
Dmitry Trofimets's insight:

Dumb ways to die just can't let go. 

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Danish blood donors offered free copy of PS4 videogame

Danish blood donors offered free copy of PS4 videogame | Inspiring Marketing | Scoop.it
News - Give blood to receive a free copy of next week's big game.
Dmitry Trofimets's insight:

Brilliant PR move, blood-related game is not only confidently taken to the offline world, but also is combined with the social cause making the brand stand out amongst possible coompetitors.

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Tinder Plus: Girl's Wild Adventure

Tinder Plus: Girl's Wild Adventure | Inspiring Marketing | Scoop.it
Monday's release of Tinder Plus, the paid version of the popular dating app, was met with a certain amount of consternation, particularly among elderly users over 30. But this 90-second spot for the premium version is something most people will be able to get cozy with. Created by MagnaCarta.tv and director Matthew K.
Dmitry Trofimets's insight:

Arguable message, I'd say, is delivered through this colorful ad. Their price discrimination model is fascinating though, totally noteworthy. 

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Кампания «Priceless» (BHS)

Кампания «Priceless» (BHS) | Inspiring Marketing | Scoop.it
В этом году знаменитая рекламная кампания банковских карт MasterCard «Priceless» отмечает свое десятилетие.
Dmitry Trofimets's insight:

17 лет сегодня "тому, что нельзя купить". Знаменитая рекламная кампания MasterCard и слоган "для всего остального есть", прочно запавший всем россиянам в душу - как все было.

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Интерактивная наружка

Интерактивная наружка | Inspiring Marketing | Scoop.it
Digital занимает всё большую долю рекламного рынка. И это уже похоже на победу без особой борьбы, всё больше бюджетов уходит на медийные баннеры в интернете, и такая ситуация очень сильно расслабляет продавцов цифровых рекламных площадей. Теперь не нужен креатив, не нужно выделяться и быть заметным, можно просто готовить пиксельные площади и рассчитывать CTR.
Dmitry Trofimets's insight:

Настоящая неожиданность для скептиков вроде меня - проявление качественного креатива и технологий в наружной рекламе. Вот она - последняя надежда наружки.

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10 рекламных розыгрышей 2013 года

10 рекламных розыгрышей 2013 года | Inspiring Marketing | Scoop.it
Шикарная подборка экспериментальных розыгрышей первой половины этого года.
Dmitry Trofimets's insight:

Редко публикую подборки, но это действительно хороший набор розыгрышей. Креативно, ярко, и, скорее всего, бесполезно. 

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Infamous videogames marketing

Infamous videogames marketing | Inspiring Marketing | Scoop.it

15 awful (and totally real) video game marketing campaigns by GamesRadar

Dmitry Trofimets's insight:

Still worth checking out.

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The art of Deception

The art of Deception | Inspiring Marketing | Scoop.it
Dmitry Trofimets's insight:

We never expected much of the advertising stories to be candid and trustworthy but this revelation is a great demonstration of what it takes to be a modern advertiser. 

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