Inspirations, Ideas, Intentions
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Building a winning tech team via dynamic diversity

Building a winning tech team via dynamic diversity | Inspirations, Ideas, Intentions | Scoop.it
According research by Linkedin, only 28 per cent of software engineers are women. This figure has only increased by three per cent over the last 15 years, and, worse still, women in leadership roles have only risen a mere 2.3 per cent.
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achieved a top 20% position in the Inc. 5000 List of Europe's Fastest-Growing Companies

Mighty Social achieved a top 20% position in the Inc. 5000 List of Europe's Fastest-Growing Companies.
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Talking up tech to dispel dated myths | WeAreTheCity

Talking up tech to dispel dated myths | WeAreTheCity | Inspirations, Ideas, Intentions | Scoop.it
There were several key reasons why I wanted to start my business, at the time there was a gap in the market and I wanted more freedom with my own time. However I did not set out to work in the tech sector.
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How AI is changing the face of digital marketing - Cream Blog

How AI is changing the face of digital marketing - Cream Blog | Inspirations, Ideas, Intentions | Scoop.it
Artificial intelligence is wielding increasing influence over marketers. Joel Davies, co-founder of Mighty Social, defines AI and some of its key applications.
Janine Wood's insight:
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Differentiating differently

Differentiating differently | Inspirations, Ideas, Intentions | Scoop.it
The university experience should draw on the feel of the atmosphere on campus, the other students, the lecturers and the location
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The second state of re-branding - deepening and asserting by Max du Bois | Charity Today News

The second state of re-branding - deepening and asserting by Max du Bois | Charity Today News | Inspirations, Ideas, Intentions | Scoop.it
HAVING addressed the first state of re-branding, which is to realise an opportunity, we now turn to the second state of rebranding, which centres around deepening and asserting. While aiming to realise a new opportunity is one of the most common reasons to rebrand, it can often get confused with the need to deepen and …
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The 6 States Of Rebranding For Non-Profits

The 6 States Of Rebranding For Non-Profits | Inspirations, Ideas, Intentions | Scoop.it
Most sectors these days are in a continual state of flux as they seek to reinvent and reposition themselves to become more relevant. There is one sector, in particular, that is frequently seen adjusting its position and rebranding in a bid to reach beyond its conventional boundaries. This is the third sector, which often make
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Solving the Disconnect Between Data & the Real World | ExchangeWire.com

Solving the Disconnect Between Data & the Real World | ExchangeWire.com | Inspirations, Ideas, Intentions | Scoop.it
Have we lost the art of understanding data and interpreting key intent signals? Harvey Sarjant, managing director UK, sirdata.com certainly thinks so. Writ
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Packaging Design & Innovation Consultancy | Touch Pack Design U.K.

Design & innovation consultancy specialising in developing consumer & brand relevant commercially viable packaging solutions. Visit Touch Pack Design.
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Why “Insight” is More than what Consumers Tell You…

Why “Insight” is More than what Consumers Tell You… | Inspirations, Ideas, Intentions | Scoop.it
Cracks are appearing in the once impenetrable walls that guarded the key to
product and pack design. The unswerving focus on consumer insight to
supposedly unlock innovation is waning. Consumer Packaged Goods
manufacturers are beginning to realise more agile innovation that brings
competitive advantage and has staying power, needs to come from stronger
innovation foundations—beyond what consumers tell us.
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Stepping into Amazon's Slipstream to Power up Social Media Strategies | Digital Marketing Magazine

Stepping into Amazon's Slipstream to Power up Social Media Strategies | Digital Marketing Magazine | Inspirations, Ideas, Intentions | Scoop.it
Whilst Google is known for dominating search marketing, Amazon has started giving the search giant a run for its ad revenue
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Publisher Data Alliance: Utopian Dream Or Possibility? 02/23/2018

Publisher Data Alliance: Utopian Dream Or Possibility? 02/23/2018 | Inspirations, Ideas, Intentions | Scoop.it
Publisher Data Alliance: Utopian Dream Or Possibility? - 02/23/2018
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Future-proofing is the 6th state of re-brand - by Max du Bois | Charity Today News

Future-proofing is the 6th state of re-brand - by Max du Bois | Charity Today News | Inspirations, Ideas, Intentions | Scoop.it
Re-branding may appear to be a panacea that will solve most issues, however without careful thought as to what a charity really intends achieving via a re-brand, the results may disappoint. We have gone through 5 core states of re-branding so far and have now reached the 6th state, that of future-proofing a brand. It …
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Building Predictive Data Models In Retail

Building Predictive Data Models In Retail | Inspirations, Ideas, Intentions | Scoop.it
Harvey Sarjant of Sirdata explains the 5 steps to Predicting Purchase Intent The key to converting potential customers to actual customers requires ensuring your marketing messages reach them when they are ready
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How to manage techies: stress values, be authentic, make it emotional

The founder of one of the UK’s top social media agencies says that you need to give your people an ‘emotional stake’ in the future
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Marketing campaigns that challenge

Marketing campaigns that challenge | Inspirations, Ideas, Intentions | Scoop.it
Powerful campaigns that challenge societal norms can be a force for change and boost brand awareness
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Unleash the Power of Social Advertising

Unleash the Power of Social Advertising | Inspirations, Ideas, Intentions | Scoop.it
Financial institutions should use social media advertising in their marketing mix to boost the ROI of customer acquisition and cross-selling.
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Measuring The Impact Of Social Advertising

Measuring The Impact Of Social Advertising | Inspirations, Ideas, Intentions | Scoop.it
Compared with more established marketing channels, social advertising is still in its infancy; which explains why brand managers and marketers can still feel challenged when it comes to proving the value of a social media advertising campaign. In fact, there is often a tendency amongst many in branding to believe that social advertising will no
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The first rebrand state - shifting towards new opportunities | Charity Today News

The first rebrand state - shifting towards new opportunities | Charity Today News | Inspirations, Ideas, Intentions | Scoop.it
by Max du Bois of Spencer du Bois LAST month we talked about the 6 states of rebranding and the importance of identifying the state a charity is in prior to deciding how a rebrand should take shape. As we outlined, this is imperative to truly optimise a rebrand and help achieve buy-in from the …
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Audience Is Key: Tailoring Your Approach To Specific Segments - Figaro Digital

Audience Is Key: Tailoring Your Approach To Specific Segments - Figaro Digital | Inspirations, Ideas, Intentions | Scoop.it
In 2016, National Amusements worked with Mighty Social to create a campaign for their new film, Thomas and Friends: The…
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Opinion: How can we redress the balance in membership organisation branding?

Opinion: How can we redress the balance in membership organisation branding? | Inspirations, Ideas, Intentions | Scoop.it
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24housing » Opinion » How associations can make mergers work

How associations can make mergers work
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