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Why Apples Don't Grow on Trees

Why Apples Don't Grow on Trees | inspiration | Scoop.it
This article by John Maeda first appeared in the Wall Street Journal
ideadrive's insight:

When design enters venture capital

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Pour McKinsey, la compétitivité passera par du marketing

Pour McKinsey, la compétitivité passera par du marketing | inspiration | Scoop.it
Dans une étude sur la compétitivité de l'industrie française, le cabinet McKinsey estime que les entreprises...
ideadrive's insight:

1960 : Marketing Myopa, a concept introduced by Th. Levitt

France 2013 : Innovation Myop according to McKinsey

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