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Helping professionals to become BRILLIANT digital marketeers
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De um mundo mainstream para uma cauda longa de nichos

De um mundo mainstream para uma cauda longa de nichos | INSIGHTS4.me Social Media | Scoop.it
Briefing: O agregador do marketing
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TV Goes Social - The Rise of the Second Screen | Infographics

TV Goes Social - The Rise of the Second Screen | Infographics | INSIGHTS4.me Social Media | Scoop.it

These days, the simple act of watching a programme or a movie on TV isn’t enough, and our attention wanders to our smartphones and tablets as we watch. We use our mobile devices to look up related info about what we’re watching, to take part in real-time discussions about a TV episode, or to rant about that awful direct-to-TV sequel of your favourite movie. The second screen has arrived and it looks as though it’s here to stay. [...]

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The New SEO Rules in a Content Marketing World

The New SEO Rules in a Content Marketing World | INSIGHTS4.me Social Media | Scoop.it
Five years ago, it seemed nothing was as buzzy and mysterious as SEO. Today, “content marketing” has taken over as reigning buzzphrase in marketing circles, with many SEO practitioners shifting their sales pitches to match the trend.

The difference, essentially, is content marketing aims to create content humans want to read, whereas SEO aims to create content that pleases search engines. The two aren’t mutually exclusive, but not long ago creating cheap, machine-friendly garbage for SEO was as effective as putting time and money into quality content. [more]...
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The Importance of Content Marketing When Building SEO Strategies [Infographic]

The Importance of Content Marketing When Building SEO Strategies [Infographic] | INSIGHTS4.me Social Media | Scoop.it
Some interesting key facts from the infographic are:

- The most popular types of content that marketers spend time on producing are blog posts, social media updates (Facebook posts, tweets, etc.) and articles/guides, whereas audio content and podcasts are the least popular
- Search engine providers are increasingly recognizing quality creation and social sharing as significant ranking factors
- 27 million pieces of content are shared via the web each and every day in 2012
- More than 50 % of consumers say that blogs have influenced their purchase decisions
- 94 % of marketers believe that the users analysis of the site’s perceived value will increase in importance as a ranking factor
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Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012

Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012 | INSIGHTS4.me Social Media | Scoop.it

Here are four dominant social media, content marketing, and mobile trends with related actionable marketing tactics to get your 2013 plans on track to succeed.

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Social Media Video 2013 | Socialnomics

Social Media Video 2013: Social Media Revolution 4 was written by international best selling author and keynote speaker Erik Qualman. It's part of a series of social media videos that are the most watched in the world. Erik thanks everyone for their ideas and support! [See Video]

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SEO Strategy Predictions in 2013

Considering what Google did to its search algorithms in 2012, stronger actions are expected from the search giant in 2013 as well. And the likes of Google are expected to follow the footsteps. However, webmasters cannot overlook the fact that all these efforts are meant to revive the original intentions of the web viz. Offering quality and relevant information to its users. At the same time, the SEO companies and experts are left with no option, but to revise their SEO strategy. How should you do that for better SEO success in the New Year? [...]
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How SEO Has Changed in 2012 #infographic

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
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Are You Making These Social Media Marketing Mistakes?

Are You Making These Social Media Marketing Mistakes? | INSIGHTS4.me Social Media | Scoop.it
Social media marketing is simple, right? All you have to do is log on, chat with a few people in your industry and watch the hordes of hungry buyers come streaming back to your website, right?

Obviously, social media marketing isn’t that simple – though you might have guessed otherwise from the way some companies treat their social presence. To ensure that you’re getting the maximum return on your social media marketing investment, steer clear of the following mistakes in order to create more engaging – and more profitable – interactions - click for more.
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How To Increase and Direct Pinterest Traffic

How To Increase and Direct Pinterest Traffic | INSIGHTS4.me Social Media | Scoop.it

Considering that Pinterest drives more referral traffic than Google+, LinkedIn and YouTube combined and had 23 million unique visitors to the site in August, its ability to direct more traffic to your site has rightly gotten businesses and brands interested in the service. On top of that, the introduction of business pages makes it obvious that Pinterest wants them to get involved.

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