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Hot topics in storytelling, data, content and presentation skills.
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Why Storytelling Is The Future Of Digital Marketing

Why Storytelling Is The Future Of Digital Marketing | Intelligent Communications | Scoop.it
Stories have enthralled audiences across the world.

Via Stefano Principato
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5 Best Prezi Alternatives - Business Presentation software by PowToon!

5 Best Prezi Alternatives - Business Presentation software by PowToon! | Intelligent Communications | Scoop.it
5 Best Prezi alternatives list from PowToon - the free animated presentation software for business. The best alternative to Powerpoint and Prezi alternative.
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12 tips to perfect the art of storytelling

12 tips to perfect the art of storytelling | Intelligent Communications | Scoop.it
All the best insights and advice from our last live discussion on the effective use of storytelling in content marketing
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10 Ways to Fine-Tune Your Presentation Skills

Surveys show that people are answering calls, shopping online and even paying their bills during presentations. And that's not even the worst of it. Here's how to train yourself to become more engaging ahead of your next big presentation.
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Why Your Brain Loves Good Storytelling

Why Your Brain Loves Good Storytelling | Intelligent Communications | Scoop.it
Studying the neuroscience of compelling communication.
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Why Marketing Leaders Should Embrace Story Listening Before Story Telling

Why Marketing Leaders Should Embrace Story Listening Before Story Telling | Intelligent Communications | Scoop.it
“What I’ve seen is a leader doesn’t start with storytelling, they start with story listening.” -John Maeda, Design Partner, KPCB During the past two years, B2C as well as B2B marketing leader…
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The Five Parts to Brand Storytelling Nearly Everyone Misses

The Five Parts to Brand Storytelling Nearly Everyone Misses | Intelligent Communications | Scoop.it
If an organization is effectively doing brand storytelling, it's likely they stop with way too soon. Here are five parts every story must include.
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The Science of Storytelling [Infographic] - Kapost Content Marketeer

The Science of Storytelling [Infographic] - Kapost Content Marketeer | Intelligent Communications | Scoop.it
Great marketing is all about mastering the art of persuasion. You might think the best way to convince a buyer is through logical argument, with facts and
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5 Apps That Can Make You a Better Presenter

5 Apps That Can Make You a Better Presenter | Intelligent Communications | Scoop.it
Who knew that the humble smart phone could be used to make you a better presenter? One minute you’re a regular, nervous speaker…and the next? You’re practically Abraham Lincoln.
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Master This Storytelling Technique to Create an Irresistible Content Series - Copyblogger

Master This Storytelling Technique to Create an Irresistible Content Series - Copyblogger | Intelligent Communications | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.
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The Best Infographics of the Year: Nate Silver on the 3 Keys to Great Information Design and the Line Between Editing and Censorship

The Best Infographics of the Year: Nate Silver on the 3 Keys to Great Information Design and the Line Between Editing and Censorship | Intelligent Communications | Scoop.it
"More isn't always better: no more in information design than in poetry..."

Once again this year, I was delighted to serve on the "Brain

Via Jeff Domansky
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Jeff Domansky's curator insight, October 15, 2014 1:21 AM

Great exploration of infographics by Maria Popova at BrainPickings. Highly recommended   9.5/10

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The Art of Story Telling: 5 Tips to Telling a Great Story

The Art of Story Telling: 5 Tips to Telling a Great Story | Intelligent Communications | Scoop.it
I’m sure you’ve been at an interview or a dinner party or a fundraiser and someone asks…”tell me about yourself”. Most of us define ourselves by the list of things we have done, the places we’ve been, the schools we’ve attended. But that’s not who we are. We are a collection of stories, not fables,... Read more »
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Inspector Insight » Is There Too Much Storytelling?

Inspector Insight » Is There Too Much Storytelling? | Intelligent Communications | Scoop.it
Is there too much #storytelling? http://t.co/zOBbP9a2uu #marketing #newmr #design

Via Neil Gains
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10-MIT Storytelling: A technique for storytelling in presentations

We often hear that a presentation needs a good story.

But the tricky part is to get your story to be clear and concise.

So how can you avoid beating around the bush?

10-MIT Storytelling: The 10 Most Important Things you want to tell your audience.

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Presentation Zen: 10 tips for improving your presentations & speeches

Presentation Zen: 10 tips for improving your presentations & speeches | Intelligent Communications | Scoop.it
In September of this year, I was asked back to the TEDxKyoto stage to give a few words regarding tips from storytelling as they relate to modern presentations. The 15-minute talk can be viewed below. The title of the talk...
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Presentation Skills for Introverts and Extroverts

Presentation Skills for Introverts and Extroverts | Intelligent Communications | Scoop.it
How do core elements of your personality affect the way you prepare and deliver a presentation? When it comes to introversion and extroversion, the difference can be mighty.
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The Art of Asking Questions

The Art of Asking Questions | Intelligent Communications | Scoop.it
How well do you ask questions? From my experience, most managers don't think about this issue. After all, you don't usually find "the ability to ask questions" on any list of managerial competencie...
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How Storytelling Can Create Brand Value for Your Business

How Storytelling Can Create Brand Value for Your Business | Intelligent Communications | Scoop.it
If well-crafted, a company narrative can result in a word-of-mouth effect that turns customers into advocates and drives awareness minus a big marketing budget.
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Bring Your Presentations To Life With These 5 Storytelling Components

Bring Your Presentations To Life With These 5 Storytelling Components | Intelligent Communications | Scoop.it
Get your audience's attention and keep them engaged with these tips on public speaking.
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How GE Wins Big With B2B Corporate Storytelling

How GE Wins Big With B2B Corporate Storytelling | Intelligent Communications | Scoop.it
“Behind every person, behind every company, behind everything, is a story of how it got there – and the most relevant stories connect on a personal level.” Beth Comstock, CMO of GE. The above c…

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, October 22, 2014 4:13 PM

Article Link: http://bit.ly/1yZ5TQW 


Ahhhhh -- here's an article that is music to my ears!


It's all about how GE is working with the principles of storytelling to provide buyers more than just information about product specifications. GE is deliberately working with stories to create the human connection with each other that we all desire.


How do they do that? This article, written by Tony Zambito for the Business2Community blog explains a lot about their approach. Like spending lots of time on listening first. Yeah!! That is a foundational skill for storytelling and a key commitment for GE.


There are 4 other story principles GE follows. I love "learn imagination". Another thing I like about this article is that there is not a distinction made between corporate storytelling and brand storytelling -- they are viewed as one and the same here, not discrete activities. Thank heavens.


Read more about how GE approaches its storytelling. You too can use the same principles with the same great results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Clayton Bye's curator insight, October 23, 2014 10:10 AM

More and more businesses are hiring writers to create stories about their products or to create stories for their customers, whether that be for a product or for a company blog or web page..

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#021: Cognitive Load Theory and Presentations [Podcast]

#021: Cognitive Load Theory and Presentations [Podcast] | Intelligent Communications | Scoop.it
The human brain has a limited capacity. Yet, as presenters we have a natural desire to share everything about our given topic. It’s definitely ambitious but hardly effective.
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Make Your Marketing Human-Centered with Listening and Empathy

Make Your Marketing Human-Centered with Listening and Empathy | Intelligent Communications | Scoop.it
An article discussing making your marketing human-centered with listening and empathy.
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6 Ways to Spark Customers to Tell Their Stories in Social Media

6 Ways to Spark Customers to Tell Their Stories in Social Media | Intelligent Communications | Scoop.it
End radio silence in your social channels

Storytelling is the oldest form of marketing, whether on cave walls, on chairs in a general store, or in those 30-second scenes we call TV commercials. But for thousands of years, storytelling in marketing w...

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, October 8, 2014 6:18 PM

Article Link: http://huff.to/1scOKza 


Here's a handy list for anyone wanting to increase their engagement with customers/prospects on social media.


All of these can be used to encourage customers to share their stories.Is it straight-up storytelling? No. But it's a great list to get people engaged. And that's where storytelling starts.


So use these to your advantage. And you might think of more, too! Just make sure that at some point during the process you access customer gold by using an actual story prompt to get folks to share an actual story.


Use a statement that actually sparks a story like, "Tell me about the time when...." or "Tell me what happened when...."You get the idea :))


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The 5 Common Elements of Good Storytelling

The 5 Common Elements of Good Storytelling | Intelligent Communications | Scoop.it
Everything can be a story -- you've just got to tell it.

Via Anita
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Anita's curator insight, October 13, 2014 1:58 PM

If you want to persuade just about anyone, nail your story with emotions and data.

Deena's curator insight, October 24, 2014 11:25 PM

A very powerful tool!

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A Refresher on Storytelling 101

A Refresher on Storytelling 101 | Intelligent Communications | Scoop.it
And as we grow up, we do not lose our thirst for stories. I work with future leaders at Stanford to help them develop compelling stories that achieve their management goals — and I’ve developed a seven-part formula for storytelling success in presentations and business meetings.
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