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Facebook's New, Entirely Social Ads Will Recreate Marketing | Fast Company

Facebook's New, Entirely Social Ads Will Recreate Marketing | Fast Company | INside marketing | Scoop.it
Leaked documents show Facebook making a radical departure from traditional online display advertising into a word where ads are conversations and brands automatically tell you who of your friends is already on their side.
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Inside P&G's digital revolution - McKinsey Quarterly - Retail & Consumer Goods - Strategy & Analysis

Inside P&G's digital revolution - McKinsey Quarterly - Retail & Consumer Goods - Strategy & Analysis | INside marketing | Scoop.it
CEO Robert McDonald wants to make the consumer goods giant the world’s most technologically enabled company. Here’s how. A McKinsey Quarterly Retail & Consumer Goods article.
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