inPharma
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Exploring how pharma industry is using Information Technology to engage Doctors and Patients
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Drug Reps Soften Their Sales Pitches, as pharma learns from Disney

Drug Reps Soften Their Sales Pitches, as pharma learns from Disney | inPharma | Scoop.it
Drug makers are now asking their sales representatives to switch from making forceful, tightly scripted sales pitches to acting more like a resource supporting physicians' treatment.
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Novo Nordisk adds ebooks to patient support program

Novo Nordisk adds ebooks to patient support program | inPharma | Scoop.it
Novo Nordisk is getting in on the boom in electronic publishing with a series of ebooks available through its Cornerstones4Care patient support program.
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