Innovative Marketing
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Innovative Marketing
Innovation in marketing
Curated by Jacob Kimber
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Social Media In B2B Marketing: Publish Or Perish! - Forbes

Social Media In B2B Marketing: Publish Or Perish! - Forbes | Innovative Marketing | Scoop.it
Journalism.co.uk (blog)
Social Media In B2B Marketing: Publish Or Perish!
Forbes
Another example is Citi, which launched Connect: Professional Women's Network, a Managed Group on LinkedIn.
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Deloitte director of strategy on 'mobile first' and 'digital transformation' - Econsultancy (blog)

Deloitte director of strategy on 'mobile first' and 'digital transformation' - Econsultancy (blog) | Innovative Marketing | Scoop.it
Econsultancy (blog)
Deloitte director of strategy on 'mobile first' and 'digital transformation'
Econsultancy (blog)
A really good benchmark on running a digital operation was the Obama campaign last year, combining digital marketing and analytics.
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Atelier/Ifop Survey: French Consumers Remain Loyal to Bricks-and ...

Atelier/Ifop Survey: French Consumers Remain Loyal to Bricks-and ... | Innovative Marketing | Scoop.it
... their shopping habits. Nevertheless, change is just around the corner and if retailers want to stand out from the pack, the key criterion is innovative features. ... Marketing & AdvertisingBusiness & FinanceJanuary 28, 2013 ...
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How an Ad Agency Used a 'LinkedIn Bomb' to Land a New Client

How an Ad Agency Used a 'LinkedIn Bomb' to Land a New Client | Innovative Marketing | Scoop.it
As everyone who watches Mad Men knows, the ad business is tough. Winning over new clients is particularly challenging. But a Lexington, Ky., ad agency used a tool that didn't ex... (Great example of social media done right RT @mycardoc: Wow!
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10 Ways Brands Will Win With Content Marketing in 2013

10 Ways Brands Will Win With Content Marketing in 2013 | Innovative Marketing | Scoop.it
In the year 2013, marketers will break through with innovative content marketing strategies. Here is what we have to look forward to. ... Red Bull is the ultimate example of this, with 8 million people tuning into its Stratos mission.
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A Focus on Digital Makes Burberry Relevant to a New Generation - AdAge.com

AdAge.comA Focus on Digital Makes Burberry Relevant to a New GenerationAdAge.comMr. Bailey oversees nearly every aesthetic aspect of the company, from fashion lines to retail locations to marketing. "Anything ...
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Innovative Approaches To Approach Email Marketing | The official AdsBehind blog!

http://t.co/XHAPc6aJ Innovative Approaches To Approach Email Marketing...
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Entrepreneur Mania: Guerilla Marketing Innovative Ideas

Entrepreneur Mania: Guerilla Marketing Innovative Ideas | Innovative Marketing | Scoop.it
Entrepreneur Mania: Guerilla Marketing Innovative Ideas http://t.co/5lN3O6wA...
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Is Samsung sacrificing innovation for marketing?

Is Samsung sacrificing innovation for marketing? | Innovative Marketing | Scoop.it
Seoul: Samsung Electronics is spending more on marketing than R&D for the first time in at least three years, prompting some pundits to warn that the IT giant is sacrificing innovation at a time when the market is teeming with ...
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Chevy Proves Long Form Content Marketing On A ... - The Social CMO

Chevy Proves Long Form Content Marketing On A ... - The Social CMO | Innovative Marketing | Scoop.it
Well based on the results of a recent joint campaign between Chevy and mobile media company Zumobi, marketers may want to rethink long form content marketing and its potential use on mobile devices. ...
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Virgin Atlantic - Story Telling & Employer Brand

Virgin Atlantic - Story Telling & Employer Brand | Innovative Marketing | Scoop.it
This year saw Enhance Media host their 11th Online Recruitment Conference at the Royal Geographic Society in London. As usual there were a number of insightful presentations from the likes of Nestl...
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What Can Your Mobile Strategy Learn From Domino's Digital ...

What Can Your Mobile Strategy Learn From Domino's Digital ... | Innovative Marketing | Scoop.it
Domino's growing dominance in all forms of digital and mobile marketing is actually quite impressive. Domino's has utilized mobile technology and social media to drive foot traffic into its stores for a while now, with success on nearly all fronts.
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The Online Marketing Habits of Highly Successful Small Businesses ...

The Online Marketing Habits of Highly Successful Small Businesses ... | Innovative Marketing | Scoop.it
... Your Small Business? 7 New Startups That Could Affect Your Marketing Strategy · How Much Internet Access Should Your Employees Have? Do B2C Companies Beat B2B Companies in the Social Media Marketing Game?
Jacob Kimber's insight:

Some nice ideas around marketing for startups

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The Death Of The Seasonal Campaign (Or, Why The Holidays Should Last All ... - Co.Create

The Death Of The Seasonal Campaign (Or, Why The Holidays Should Last All ... - Co.Create | Innovative Marketing | Scoop.it
Co.CreateThe Death Of The Seasonal Campaign (Or, Why The Holidays Should Last All ...Co.Create'Tis the season for consumer oversaturation, where marketers clamor for wallet-share as much as a desperate parent scrambles to purchase an “it” toy.
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2013 Will Be 'The Year Of The Marketer': The CMO Council | CMO.com

It has been a wild ride for chief marketing officers since the recession depths of 2008, when many CMOs thought their jobs were in jeopardy. That’s ancient history now, according to the CMO Council’s latest annual state of marketing audit.
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