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9 Ways to Improve Word-of-Mouth Communication | Cision

9 Ways to Improve Word-of-Mouth Communication | Cision | Digital | Scoop.it
Only 7 precent of word-of-mouth communications occurs online. How can you spark offline conversations about your brand? Follow these nine tips.
renato vallanzasca's insight:

Consumers are more and more involve in brands' communications

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Rescooped by renato vallanzasca from The Jazz of Innovation
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Marketing Innovation: Going to Extremes - Innovation in Practice

Marketing Innovation: Going to Extremes - Innovation in Practice | Digital | Scoop.it
What do you say when you have nothing new to say? That is the dilemma marketers face in mature categories where the product's features and benefits are well understood. Even more challenging is when your product is virtually the same...

Via Peter Verschuere
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