Innovation Insights: Strategies for Business Growth
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B2B: 2013 And Beyond | Ambassador | #TheMarketingAutomationAlert

B2B: 2013 And Beyond | Ambassador | #TheMarketingAutomationAlert | Innovation Insights: Strategies for Business Growth | Scoop.it
A 2013 Infographic that takes a look at how digital marketers are allocating their budgets in a tight economy.

Via CYDigital
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CYDigital's curator insight, August 8, 2013 6:45 AM
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Why Marketing Innovation Fails - B2B Marketing Insider | #TheMarketingAutomationAlert

Why Marketing Innovation Fails - B2B Marketing Insider | #TheMarketingAutomationAlert | Innovation Insights: Strategies for Business Growth | Scoop.it
Ever wonder why marketing innovation fails at many large companies? A recent report from Forrester suggests we should follow the money...


Key excerpt...


The article states that only 11% of marketers budget and plan for investments in innovation and experimentation. And only 27% of those who do have budget set aside for innovation actually track the impact of those investments. Only 38% of marketing leaders say they look inside and outside the company for new ideas. How about developing new talent and the marketing leaders of the future? Only 22% actively monitor and promote internal talent and just 12% have a dedicated program to develop internal marketing talent.

 

My takeaways from the report:

  • ALL marketing executives should be looking inside and outside the company for new ideas to help reach, engage and convert new customers.
  • Marketing budgets need to include funding for innovative ideas and experimentation.
  • The Marketing planning process should include a full review of all investments made and the business results that each achieved.

 

So if you want marketing innovation, you simply have to fund it and then you have to track it!


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CYDigital's curator insight, August 7, 2013 11:44 AM

When I was on the client side of the desk, I created many budgets (just as you do), and in each budget I would include a line item called Skunkworks.  Wasn't much covering 1-2 projects, and if my spending garnered a return, then the project would be included into next year's plans. I can't imagine what today's Skunkworks line item would look like.


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5 Key Lessons about Business Software Learned from New York City

5 Key Lessons about Business Software Learned from New York City | Innovation Insights: Strategies for Business Growth | Scoop.it
Learn the five key lessons every CEO needs to know for success when you implement business software in your company.
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4 Valuable Strategy Tools for Innovative Startup CEOs

4 Valuable Strategy Tools for Innovative Startup CEOs | Innovation Insights: Strategies for Business Growth | Scoop.it
Startup companies face many unique challenges as they seek to establish a strong position in the marketplace.
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Five Digital Marketing Drivers That Will Transform Your Business

Five Digital Marketing Drivers That Will Transform Your Business | Innovation Insights: Strategies for Business Growth | Scoop.it
The field of business-to-business (B2B) and business-to-government (B2G) marketing is undergoing rapid change. As these changes continue to evolve, they are forcing a fundamental rethinking process for CEOs and marketing executives alike.
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7 Video Marketing Core Best Practices for Brand Marketers - Search ...

7 Video Marketing Core Best Practices for Brand Marketers - Search ... | Innovation Insights: Strategies for Business Growth | Scoop.it
A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results. One key lesson: video marketing is as important as video production. Here are seven tips for ...
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Which Sources Are B2B Media Users Leveraging For Buying Decisions? - MarketingCharts | #TheMarketingAutomationAlert

Which Sources Are B2B Media Users Leveraging For Buying Decisions? - MarketingCharts | #TheMarketingAutomationAlert | Innovation Insights: Strategies for Business Growth | Scoop.it

Excerpt...


3 in 4 B2B media users say they use both digital and traditional media industry sources to learn tips and best practices and to gain valuable information they can use in their work, finds ABM in a new study assessing the value of B2B media in connecting buyers and sellers. The report shows that B2B media users are making use of an array of industry sources, ranging from mobile-optimized sites or applications (63%) to e-newsletters (92%) and print magazines (96%). Some sources are more useful than others for buying decisions, though.



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CYDigital's curator insight, August 7, 2013 10:20 AM

Stunning: the role of email newsletters! Please don't let anyone tell you that email newsletters are dead and have been replaced by social media.


  • See the article at www.marketingcharts.com
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Five Compelling Reasons to Adopt Inbound Marketing Now [Infographic]

Five Compelling Reasons to Adopt Inbound Marketing Now [Infographic] | Innovation Insights: Strategies for Business Growth | Scoop.it
Inbound marketing offers a revolutionary approach to marketing - one that can truly transform your business, and take you far beyond the limitations of traditional 'interruption' marketing.
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Twitter / WendtPartners: CEO Douglas Wendt and VP Alice ...

Twitter / WendtPartners: CEO Douglas Wendt and VP Alice ... | Innovation Insights: Strategies for Business Growth | Scoop.it
CEO Douglas Wendt and VP Alice Wendt attended the DC premiere of @10x10Act #GirlRising in support of girls education! http://t.co/pfD42haxK6
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Supercharge Your Sales: Five Steps You Can Take to Achieve Success

Supercharge Your Sales: Five Steps You Can Take to Achieve Success | Innovation Insights: Strategies for Business Growth | Scoop.it
Sales is the lifeblood of any business. Achieving and maintaining consistent sales growth is a complex task that requires many elements to successfully work together if you are to see lasting results.
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