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Market'in
Market'in
Marketing, innovation et buzz marketing, un harmonieux mélange explosif.
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Bad Buzz : Nestlé fait DAT

Bad Buzz : Nestlé fait DAT | Market'in | Scoop.it
s.jametti's insight:

Nestlé ou l'art de savoir écouté ces consommateurs mérite bien son premier article sur twitter #nestlé #marketing 

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Starbucks sur la route des vacances

Starbucks sur la route des vacances | Market'in | Scoop.it
C'est sur l'autoroute menant à la Bretagne que Starbucks ouvre son premier salon de café pour les nomades. C'est le fruit d'un partenariat historique avec le leader italien Autogrill (400 points de vente co-gérés dans le monde).

Via Matthieu Dufour
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Viens dormir dans ma Skoda

Viens dormir dans ma Skoda | Market'in | Scoop.it

Via Matthieu Dufour
s.jametti's insight:

Les nouveaux hôtels de demain sont tout trouvés

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40 Entertaining Infographics Plus Some Tips On Creating Your Own Using Photoshop

40 Entertaining Infographics Plus Some Tips On Creating Your Own Using Photoshop | Market'in | Scoop.it
  

Infographics are popular. They help reduce complex coherences to simplified illustrations. Information gets visualized. The best infographics are self-explanatory, needing almost no text at all.

Via Mark Strozier
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Jane Sleeth's comment, May 30, 2013 1:51 PM
Remember however that the use of icons and infographics needs to take into account principals of Universal Design so that people of all ability levels can "read", understand and use. JE Sleeth OPC Accessible Design consultants since 1991
Cam's comment, May 30, 2013 9:34 PM
I disagree Jane. It would be great if everything were able to be accessible to everyone, but that is simply not the reality. We can't homogenise visual art into an accessible form, simply because some people can't see the fine details. That would be as wrong as never considering visually impaired persons, for example.
Cam's comment, May 30, 2013 9:34 PM
I disagree Jane. It would be great if everything were able to be accessible to everyone, but that is simply not the reality. We can't homogenise visual art into an accessible form, simply because some people can't see the fine details. That would be as wrong as never considering visually impaired persons, for example.
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If you take pictures with a DSLR, you need this page!

If you take pictures with a DSLR, you need this page! | Market'in | Scoop.it
We love cheatsheets as one can refer to them and make quick amendments to better our skills. Since many loved our last compilation of cheatsheet for designers, we’ve decided to compile another set of cheatsheets, this time for photographers.

Via Mark Strozier
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Gareth Capon's curator insight, May 30, 2013 2:34 AM

Very useful for a total novice like me...

Mahani Mohamad's curator insight, June 2, 2013 12:45 PM

lerning the rope

 

Ricky Corey's comment, June 20, 2013 7:21 PM
you`re right .. ta ...
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Innovation of the Month: Gardens for Health | Nourishing the Planet

Innovation of the Month: Gardens for Health | Nourishing the Planet | Market'in | Scoop.it
Gardens for Health experts routinely visit families in their homes, bringing the tools and knowledge needed (e.g., seedlings and market access knowledge) to increase yields, diversify diets, and prevent future malnutrition.
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Le premier morceau de musique composé grâce aux ondes du cerveau qui contrôlent les instruments

Le premier morceau de musique composé grâce aux ondes du cerveau qui contrôlent les instruments | Market'in | Scoop.it
En chacun de nous, il y a un créateur. C'est l'idée qu'a voulu nous faire passer Smirnoff au travers cette création originale et inédite, le premier morceau de musique composé par l'esprit.

Via Trending Evolution
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Heineken recrute des candidats prêts à se faire abandonner au milieu de nulle part pour une websérie

Heineken recrute des candidats prêts à se faire abandonner au milieu de nulle part pour une websérie | Market'in | Scoop.it
Heineken vient de dévoiler il y a quelques minutes sa dernière campagne qui va plaire aux plus aventureux. Un premier épisode de sa nouvelle série Dropped vient de sortir.

Via Trending Evolution
s.jametti's insight:

Vous rêvez de partir vous dorer la pillule au soleil ? Heineken vous envoie en Alaska.

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The Fish Firm Blog: 7 Steps to Social Business Development

The Fish Firm Blog: 7 Steps to Social Business Development | Market'in | Scoop.it

The Social Revolution has created new and different consumer behaviors that are drastically different than the traditional business consumer relationship.
 
Knowing how to capture the unique paths of your social audience and then interact with and respond to them effectively is critical in today's market to generate new leads and maintain creditability among consumers.
 
Here are seven steps that you can take toward Social Business Development for your business!


Via The Fish Firm II
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Denyse Drummond-Dunn's curator insight, June 2, 2013 10:44 AM

How to Follow your customers wherever they may go - on social media

Jim Pirrie's curator insight, June 10, 2013 1:37 PM

Useful seven-step model for helping to plan your social media strategy.

EZIA's curator insight, August 11, 2013 10:11 PM

Great article - check it out.

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Londres frappée de plein fouet par le Talisker Storm

Londres frappée de plein fouet par le Talisker Storm | Market'in | Scoop.it
Le 24 avril dernier, Talisker Storm, une marque anglaise de whisky, produit dans une distillerie de l'île de Skye (île la plus septentrionale des Hébrides intérieures, caractérisée pour connaitre de fortes tempêtes venues de l'océan atlantique) s'est...

Via Matthieu Dufour
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[Infographie] Les 10 polices les plus aimées des Webdesigners

[Infographie] Les 10 polices les plus aimées des Webdesigners | Market'in | Scoop.it

Je me suis longtemps demandé quelle est la police idéale pour un site Web. A la fois « universelle » (les fameuse Web Safe Fonts) et belle ….

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Mini, bête de foire

Mini, bête de foire | Market'in | Scoop.it

Via Matthieu Dufour
s.jametti's insight:

Des minis transformés en Roller-Coaster, une originalité qui décoiffe.

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Milka revisite le "pas de bras, pas de chocolat"

Milka revisite le "pas de bras, pas de chocolat" | Market'in | Scoop.it

Les distributeurs automatiques continuent d'alimenter l'actualité du street marketing à travers le monde, avec cette fois Milka qui en a créé un en Argentine. Pour obtenir les chocolats présents dans le distributeur, les passants devaient se prendre par la main pour relier ce dernier à une réplique de la vache Milka située à quelques mètres. Celle ci, diffusant un courant basse tension permettant d’alimenter la machine, se reculait progressivement pour que la chaîne prenne de plus en plus d’ampleur..


Via EstellePierrot
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Philadelphia lance son bar à tartines

Philadelphia lance son bar à tartines | Market'in | Scoop.it

Du 5 au 9 juin, Philadelphia, la marque de cream cheese du groupe Kraft Mondelez s'est installée au 14 rue Jean Jacques Rousseau pour y créer un bar à tartines éphémère. Durant 5 jours et dans un décor convivial, les curieux et gourmands, pouvaient déguster l’une des 6 tartines concoctées par des chefs (végétarienne, nordique, de l’atlas, de saison, italienne, sucrée) et réalisées sous leurs yeux. Au menu également : des cheesecakes préparés par la pâtisserie Rachel’s cake. Par ailleurs, le fast food éphémère a accueilli des chefs tels que Romain Tishenko, Grégory Cuilleron, Bruno Viala ou encore la blogueuse Emilie Guelpa pour animer des ateliers gourmands. Après la fermeture des portes du bar éphémère, le bar à tartines Philadelphia se transformera en food truck pour partir en tournée dans toute la France (Lille, Dijon, Lyon, Grenoble, Marseille, Toulouse, Nantes, Rennes et Le Mans) du 11 juin au 6 juillet. Vous pouvez consulter l’itinéraire sur la page Facebook de la marque.


Via EstellePierrot
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EstellePierrot's curator insight, June 10, 2013 5:31 AM

Et bien, ça donne faim tout ça!

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A Tool For Finding Free Vectors, Stock Photos And PSD Files!

A Tool For Finding Free Vectors, Stock Photos And PSD Files! | Market'in | Scoop.it
Time is one of the most important elements of life that we have or, better said, don’t have enough of. That means that any tool that has the function of reducing your workload should be considered a blessing.

Via Mark Strozier
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Dj Ghostfader's curator insight, April 10, 2013 7:35 PM

Great Scoop ! Check this now.

jm gif's curator insight, April 25, 2013 4:58 AM

Very usefull! reduce the time of your workload.

Sarah Tucker's curator insight, June 12, 2013 5:37 AM

Fabulous, concise artilcle on sourcing free images for e-learning design

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IBM créé l'affiche utile

IBM créé l'affiche utile | Market'in | Scoop.it

Via Matthieu Dufour
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L'affiche qui mixe

L'affiche qui mixe | Market'in | Scoop.it

Via Matthieu Dufour
s.jametti's insight:

L'affichage sonore avec votre smartphone !

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Le kit mains libres de Burger King permet de manger un burger sans utiliser les mains

Le kit mains libres de Burger King permet de manger un burger sans utiliser les mains | Market'in | Scoop.it
Attention, il s'agit d'une question existentielle qui se pose aujourd'hui : "Comment manger un hamburger tout en gardant les mains libres ?

Via Trending Evolution
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Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips | Market'in | Scoop.it

Excerpted from article on Content Marketing Institute:
" If the success of your content marketing strategy is in any way dependent on your search engine optimization (SEO) and search engine rankings, there are plenty of tools and tactics available that might merit your time and effort to explore.

Here are eight ways I check keyword rankings as a part of an overall SEO-focused content marketing strategy:

1. WebCEO
With WebCEO, I can quickly see rankings for the main search engines and look at the data from different angles, including history over months and how many keywords are ranking for the same page.

2. SEOmoz Pro
It’s easy to add keywords to a campaign and get a sense of rankings over time. SEOmoz offers automated reports, which can be very helpful when analyzing whether your content marketing strategy is moving in the right direction, from an SEO perspective.

3. SheerSEO
With it, I can look at the historical performance of that keyword, to see if it is likely to remain valuable, or if its current popularity is an anomaly.

4. SEMrush
SEMrush does provide an incredible amount of information (including competitive research) based on the more than 90 million keywords that it monitors in its database.
 
5. Browser extensions
If you are looking for some desktop apps that can give you a quick snapshot of your search performance, try checking your rankings using tools like the "SEO SERP Workbench" (Chrome extension) or "Rank Checker" from "SEO Book".

6. iPhone/Mobile
If you disable the office’s WiFi network, you can also see results that aren’t tied to the business’ IP address.

7. Friends
On some occasions, I’ll ask a friend or colleague to conduct a quick keyword search, so I can compare my results with theirs.

8. Search engine spot checks
As a work-around, when I check rankings on Google, I make sure I’m not logged into my Google account, and I disable my browsing history.


Bonus recommendations and advice:
- If you’re going to monitor your keyword rankings, I recommend that you keep your analyses to a minimum (once a month). Whether you look at ranking data daily, weekly or monthly, track conversion metrics as well.
- Even a No. 1 ranking on Google or Bing will be absolutely meaningless if no one in your target audience is searching for that term.
- Search volume and traffic can drop off during different times of the year.
- every content strategy must factor in the value of your current content, the content you are looking to develop in the future, and the potential both offer for increasing inbound links, leads, and engagement..."


Read full original article here:
http://contentmarketinginstitute.com/2013/05/optimize-content-marketing-strategy-keyword-tracking-tips/

 


Via Giuseppe Mauriello
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Denis Marsili's curator insight, May 26, 2013 11:43 AM

Are you using KEYwords, they are KEY, think "customer". What would they type to get to your content and satisfy their needs for info / product! 

Elsie Whitelock's curator insight, June 28, 2013 8:33 AM

Great article with all the SEO changes is harder to keep up; I am testing the Chrome Extension - SEO SERP Workbench and it seems very useful. Also looking at #8 as am now aware to 'unplug' from the personalizaton bits before testing.

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McDonald’s : des "billboards-ardoises" géants, dessinés à la main ! | LLLLITL

McDonald’s : des "billboards-ardoises" géants, dessinés à la main ! | LLLLITL | Market'in | Scoop.it
McDonald’s Varsovie vient d’inventer les 1ères « ardoises géantes », dessinées tous les jours par un graffeur... Nouvelle initiative très intéressante et très sympathique en Pologne, McDonald’s Varsovie a mis devant son...

Via Matthieu Dufour
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[Infographie] Comment utiliser les couleurs dans le Webdesign | Websourcing.fr

[Infographie] Comment utiliser les couleurs dans le Webdesign | Websourcing.fr | Market'in | Scoop.it
[Infographie] Comment utiliser les couleurs dans le Webdesign (RT @lionelroux: Archive: [Infographie] Comment utiliser les couleurs dans le Webdesign http://t.co/oV4Y3bJ...)...

Via Cécile Talec
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