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Rescooped by Jordi Rius Bonjorn from SEO and Social Media Marketing
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The 21 New Rules of Content Marketing [INFOGRAPHIC]

The 21 New Rules of Content Marketing [INFOGRAPHIC] | Innovation | Scoop.it

"In this new world of Internet marketing, it's not about being "optimized," but being "easy to find." That sounds like a subtle difference, but it couldn't be more profound.

 

One has to do with page tags, keywords, and trying to manipulate incoming links; the other is about generating interesting ideas, starting discussions, and being a prominent voice in your market or industry. It's the difference between screaming nonsense through a microphone and having journalists come to you for an expert opinion.

 

This infographic sets out the 21 NEW rules of content marketing that every modern marketer should know. If you want to maintain a high search engine ranking and use content to keep targeted buyers coming to you, this is information you can't afford to skip".


Via Antonino Militello
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Webgrrl's comment, September 20, 2013 4:04 AM
thank you, @Randy ..and blessed that i found it in the social/share highway of info ~ g'day from australia, you rule!
Frank Mohnhaupt's comment, September 20, 2013 5:36 AM
You´re always welcome ! :-)
Margarita Bojórquez's curator insight, October 20, 2013 9:33 PM

21 NUEVAS REGLAS DEL MARKETING DE CONTENIDOS.

Rescooped by Jordi Rius Bonjorn from Public Relations & Social Marketing Insight
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Video Marketing for Small Business Owners - Business 2 Community

Video Marketing for Small Business Owners - Business 2 Community | Innovation | Scoop.it
YouTube may be the most popular video outlet on the internet, but it isn’t the only one. There are many more sites that support video and video marketing. While YouTube has some restrictions, many of these other sites don’t have any restrictions. Here is a basic guide to get you started in web based video marketing and to give you the tools to capitalize on this aspect of marketing.Develop Content Strategically The worst thing you can do with video marketing is to start posting content without a clear, strategic plan. Prior to posting your first video, have several other videos shot and ready to go. Each video should build on the previous one. This will keep things logical and appealing to customers. You should also make sure that your videos are kept under ten minutes. Anything longer and you run the risk of losing a potential client....
Via Jeff Domansky
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Petra Rona's curator insight, August 22, 2013 8:43 AM

The role of the #Centre of #Excellence for your #Portfolio, #Program, #Project and #PMO staff is not just about collecting knowledge, but also about sharing and providing easy acces to whatever your team needs to know. So why put everything on documents only. Who is going to read it?

What you can use for business you can also use for your internal #marketing.

 

Have you set up knowledge management in a creative and user friendly way? Would love to hear your experience!

 

Share your examples at #pmomag @pmomagazine.

You can also contact me in person: petrarona@live.nl 

Jeff Domansky's curator insight, August 25, 2013 4:03 PM

Great guide to video basics...

Rescooped by Jordi Rius Bonjorn from Facebook best practices and research
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How to Use the New Facebook Insights | Social Media Examiner

How to Use the New Facebook Insights | Social Media Examiner | Innovation | Scoop.it
Discover how the new Facebook Insights can help you easier measure your Facebook marketing and user engagement to make better strategic marketing decisions.

Via Debra Askanase
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SocialEvolutionism's curator insight, August 29, 2013 9:52 AM

A must have tool ( Facbook Insights) for Social Media Manager/consultant. Want to track the performance of your Facebook. 

thanks Jon Loomer great post

Michael Pingree's curator insight, September 10, 2013 11:44 PM

What an improvement over the old insights...