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The current state of advertising data, in 5 charts - Digiday

The current state of advertising data, in 5 charts - Digiday | Innovation | Scoop.it
With their huge databases of logged-in consumers, the tech giants stand to benefit most from impending privacy regs.
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Working side by side: Unilever Foundry predicts shared spaces for start-ups and corporates

Working side by side: Unilever Foundry predicts shared spaces for start-ups and corporates | Innovation | Scoop.it
“Collaboration can no longer be viewed as an optional extra, it’s a strategic imperative. Start-ups are now widely recognized as invaluable sources of innovation, fuelling growth and providing pioneering business solutions,” said Aline Santos, Executive Vice President of Global Marketing at Unilever.
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How Refinery29 grew 29Rooms from a staff party into a profitable, ticketed event - Digiday

How Refinery29 grew 29Rooms from a staff party into a profitable, ticketed event - Digiday | Innovation | Scoop.it
On Sept. 11, Refinery29 will wrap up the third year of 29Rooms, a pop-up event that’s grown from a party for staff into a profitable linchpin of the company’s growing events business. The event, which involved musicians, designers, brands and non-profits, sold tickets for the first time this year, at $19 apiece.
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Pinterest lève 150 millions de dollars pour son développement international

Pinterest lève 150 millions de dollars pour son développement international | Innovation | Scoop.it
interest a lancé en février une nouvelle application baptisée Lens, un outil de reconnaissance visuelle d'objets destiné aux amateurs de décoration. Lens permet aussi à partir d'une simple photo de connaître la recette d'un plat et sa composition. Pinterest compte sur cette nouvelle application pour accroître ses revenus publicitaires.
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Instagram says advertising base tops one million businesses

Instagram says advertising base tops one million businesses | Innovation | Scoop.it
Instagram is expected to announce on Wednesday that it has reached more than 1 million monthly active advertisers, as the Facebook Inc-owned photo-sharing app tries to become a center of online commerce.
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The Estée Lauder Companies brings key brands to Nigerian market through Jumia partnership

The Estée Lauder Companies brings key brands to Nigerian market through Jumia partnership | Innovation | Scoop.it
The Estée Lauder Companies is set to launch Clinique, Estée Lauder and Aramis into the Nigerian market for the first time thanks to its new partnership with Jumia Online Retailer
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'It helps build that daily habit': Publishers use Instant Articles bundle for daily must-reads - Digiday

'It helps build that daily habit': Publishers use Instant Articles bundle for daily must-reads - Digiday | Innovation | Scoop.it
Publishers are testing the new Instant Articles bundles by serving morning editions of need-to-know stories.
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How The Economist is getting more reach for VR content - Digiday

How The Economist is getting more reach for VR content - Digiday | Innovation | Scoop.it
The number of active virtual reality users at the end of 2016 is just 43 million, according to Statistica, but by 2018 this will increase to 171 million. At the beginning of 2016, Goldman Sachs predicted by 2025 the virtual reality market will outpace the TV market, estimating that the VR market will generate $110 billion.
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Robotique : Hease, le robot d'accueil du retail

Robotique : Hease, le robot d'accueil du retail | Innovation | Scoop.it
Indiquer les cabines d'essayage ou renseigner sur les heures d'ouverture, la start-up Hease estime qu'un vendeur consacre un tiers de son temps à des tâches non dédiées à la vente. Pour remédier à cela et assurer un service client 24 heures sur 24 et 7 jours sur 7 notamment dans des lieux comme les centres commerciaux ou les aéroports,
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Amazon Dash launches in UK

Amazon Dash launches in UK | Innovation | Scoop.it

Amazon Dash, the one-click home ordering system, has arrived in the UK, with brands such as Rimmel, Olay and Durex all getting on board with the £4.99 button.

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Tiffany is first luxury label to sponsor a Snapchat lens

Tiffany is first luxury label to sponsor a Snapchat lens | Innovation | Scoop.it
News media : Tiffany & Co has become the first luxury label to sponsor a Snapchat lens. For 24 hours, Snapchat users can add a touch of Tiffany glamour to any photo or video, using a custom-made filter of blue and white hearts. (#718334)
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Twitter dévoile ses chiffres et ses axes de développement

Twitter dévoile ses chiffres et ses axes de développement | Innovation | Scoop.it
Twitter change de locaux : l’occasion de faire le point sur les 5 priorités de l’oiseau bleu, sa stratégie et ses chiffres officiels.
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Qu’est-ce que la blockchain ?

Qu’est-ce que la blockchain ? | Innovation | Scoop.it
La blockchain est pressentie comme une innovation majeure, à même de révolutionner de multiples champs économiques et sociaux. Au coeur de cette innovation, l’idée d’une distribution numérique plutôt que d’une concentration.   Situer la blockchain La première blockchain est apparue en 2008 avec la monnaie numérique bitcoin, développée par un inconnu se présentant sous le…

Via Gilles Le Page, michel verstrepen, FrancoisMagnan, Lockall
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Gilles Le Page's curator insight, April 17, 2016 3:11 AM

Wikipédia : "La blockchain - et l’ensemble des protocoles décentralisés de vérification des échanges - pourraient avoir un impact très important pour les États, qui se trouvent questionnés dans le monopole de la monnaie et des transactions financières, mais aussi pour les banques et l’économie tout entière"

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Futurist Keynote Speaker Gerd Leonhard at CEGOS Business Transformation Summit 2017 in Lisbon - YouTube

"not about innovation but about transformation", #megashifts, #humantohuman, #AI #AGI  #bots #machine #howtolearn.

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Unilever Foundry is on the hunt for Asia-Pacific start-ups

Unilever Foundry is on the hunt for Asia-Pacific start-ups | Innovation | Scoop.it
“Start-ups are the heroes"
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A Primer on Cryptocurrency

A Primer on Cryptocurrency | Innovation | Scoop.it

By popular demand, Scott and Aswath discuss topics in cryptocurrency, from why it’s impossible to value to why people choose Bitcoin over gold,.

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Mary Meeker’s focus on China: The key highlights

Mary Meeker’s focus on China: The key highlights | Innovation | Scoop.it

key takeaway

-Global smartphone growth is slowing

- Voice is beginning to replace typing in online queries.

- In 10 years, Netflix went from 0 to more than 30 percent of home entertainment revenue in the U.S. This is happening while TV viewership continues to decline.

- Global interactive gaming is becoming mainstream, with 2.6 billion gamers in 2017 versus 100 million in 1995.

- China remains a fascinating market,(bike sharing)

- While internet growth is slowing globally, that’s not the case in India, the fastest growing large economy.

- Healthcare: Wearables are gaining adoption with about 25 percent of Americans owning one, up 12 percent from 2016.

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Un sac connecté pour accéder à la Fashion Week

Un sac connecté pour accéder à la Fashion Week | Innovation | Scoop.it
La créatrice Rebecca Minkoff a conçu des sacs dont les étiquettes intelligentes tombaient à point nommé pour la Fashion Week de Los Angeles. La mode innove !
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Publishers’ newest affiliate marketing mobile ploy: App buttons - Digiday

Publishers’ newest affiliate marketing mobile ploy: App buttons - Digiday | Innovation | Scoop.it
percent of Traveler readers who see the Hotels.com button will actually tap on it compared to the industry average click-through rate of 0.1 percent for mobile display ads. And 7 percent of Traveler readers who are directed to the hotel page on Hotels.com app will purchase a stay, compared to 2-3 percent conversion rate in e-commerce.
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'It's on every media plan': Media buyers hail Facebook's dedicated video tab

'It's on every media plan': Media buyers hail Facebook's dedicated video tab | Innovation | Scoop.it
“Both Boohoo.com and Oh Polly further drive engagement by fans entering the competition through comments on the post,” said Socialbakers’ Branova. “Comments create stories, which create a chance for brands to get into users friends’ news feeds.”
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2017 : par ici les grandes tendances des médias sociaux !

2017 : par ici les grandes tendances des médias sociaux ! | Innovation | Scoop.it
Après l'UX Advertising, l’essor des dispositifs « phygitaux » ou la micro-vidéo en 2016, voici 2 grandes tendances qui marqueront à coup sûr l'anné
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WeChat is… Everything, and More

WeChat is… Everything, and More | Innovation | Scoop.it
What is WeChat? A mobile, social, commerce platform that combines the best of Uber, Instagram, Tinder, Amazon, Skype, and Venmo.
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Snapchat Changes the Rules

Snapchat Changes the Rules | Innovation | Scoop.it

Burberry in April became the first luxury brand to launch its own Discover channel. For 24 hours, Burberry featured articles, short films, and a music video based on the theme of “How to Be a Modern Man,” all with the goal of promoting its Mr. Burberry fragrance. Following its luxury image, the brand entices views with exclusivity: users cannot share or download the music video, making it only viewable on the platform.

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Snapchat Beats Instagram in Video – For Now

Snapchat Beats Instagram in Video – For Now | Innovation | Scoop.it
Video accounts for just a few Instagram brand posts, but most brand posts on Snapchat are videos. However, that could be changing.
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