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Rescooped by Rod Tiessler from Extreme Social
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Is Your Earned Marketing Triangulated?

Is Your Earned Marketing Triangulated? | Innopasión | Scoop.it
When I speak with Chief Marketing Officers and marketers about their communications campaigns, the first question I ask is whether a program is “triangulated” in its execution, or whether their earned marketing programs integrate three key principle...

Via Rami Kantari
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Rescooped by Rod Tiessler from El rincón del Social Media
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Gamificación, un negocio en la línea de despegue

Gamificación, un negocio en la línea de despegue | Innopasión | Scoop.it

La aplicación y el uso de las mecánicas del juego en contextos no lúdicos, una tendencia que se conoce como ‘gamificación’, se impone poco a poco en el mercado.


Via Vicente Montiel
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Rescooped by Rod Tiessler from Social Media & Community Management
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#SEO in 2013 : The year of the consumer

#SEO in 2013 : The year of the consumer | Innopasión | Scoop.it

Via Frédéric DEBAILLEUL, Juana María Padilla, AlexaSocialMedia - Social Media & Community Management
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Rescooped by Rod Tiessler from Social Media Content Curation
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Can You Gamify Content Curation? New Startup Woisio Thinks So | GigaOM

Can You Gamify Content Curation? New Startup Woisio Thinks So | GigaOM | Innopasión | Scoop.it

Excerpted from article on GigaOM:

"Many video curation startups do away with the old-fashioned programming guide to help users find TV shows and online clips. Turkey-based Woisio, which launching its private beta Monday, takes a little bit of a different approach: it keeps the guide – but gets rid of the programmers. Woisio wants to instead use game mechanics and collaborative filtering to compile a new set of channels, and in turn get rid of the traditional middlemen.

 

Here’s how Woisio works: The platform offers viewers a number of different channels, called stages, including comedy, style , music, politics and so on. Each of these channels is programmed to show clips at a certain time, but users can skip forward or go back and catch up on past programming.

 

Videos can be up- and downvoted, much like stories on Reddit.

The votes translate to a virtual currency, which the publisher of a video can then use to bid on future air time for other clips. The basic idea behind this: Publishers get rewarded for popular content, and programming becomes a bit of a marketplace. Think virtual stock exchange, but for content curation..."

 

Read full article here: 

http://gigaom.com/video/woisio-closed-beta/

 

Check out it, read more and request an invite here:

http://woisio.com

 


Via Giuseppe Mauriello
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Rescooped by Rod Tiessler from Extreme Social
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Social Media is Transforming into a Social Marketplace (Infographic)

Social Media is Transforming into a Social Marketplace (Infographic) | Innopasión | Scoop.it
More than three-quarters (81%) of online shoppers make purchasing decisions based on Facebook and Twitter friend recommendations.

Via Rami Kantari
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Rescooped by Rod Tiessler from The 21st Century
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Common Core and Educational Technology: Tools/Resources

Common Core and Educational Technology: Tools/Resources | Innopasión | Scoop.it
Classroom educational technology for common core

Via Dr. Susan Bainbridge
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Ronda Schuler Scott's curator insight, March 12, 2013 3:28 PM

Cool inforgraphic on how CCSS and tech integration pair.

Michael John Maxson's curator insight, March 13, 2013 12:07 AM

Great resource for educational resources that help teachers create more rigorous learning opportunities for their students using technolgy.

Rescooped by Rod Tiessler from El rincón del Social Media
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Un informático español le saca los colores a WhatsApp: hay fallos de seguridad - Tecnología - ElConfidencial.com

Un informático español le saca los colores a WhatsApp: hay fallos de seguridad - Tecnología - ElConfidencial.com | Innopasión | Scoop.it
El informático español Enrique López Mañas (@eenriquelopez) ha participado en un hangout en Google+ para demostrar algunas de las carencias de seguridad del servicio de mensajería instantánea más popular del momento (y con permiso de Line), WhatsApp.

Via Vicente Montiel
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Vicente Montiel's curator insight, February 9, 2013 5:48 AM

Ojito al dato!!! El video es absolutamente demoledor sobre la extrema vulnerabilidad del servicio. 

Rescooped by Rod Tiessler from Just Story It
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How to Create More Powerful Content Marketing Stories

How to Create More Powerful Content Marketing Stories | Innopasión | Scoop.it

These days, we hear a lot about the fact that content marketers need to be storytellers. Here are tips on how to create powerful content marketing stories.

 

I've curated this great video before from Chipotle, but it deserves another look. Not only did the company win awards and 7 million views for the video, they also took it a step further and told the story behind making the video. Good for them! Back stories are very powerful. Here's the link to the back story video: http://www.youtube.com/watch?v=AFlbGwAW7rw&feature=relmfu 

 

And I really like how the author Manya Chylinski talks about the functions stories serve, and how biz or branding stories can have many of these same functions, but with a twist. Your stories are more than entertainment -- they are your authentic voice. You share them to build loyalty, trust, engage with customers, and grow your business.

 

The author's tips are solid -- but nothing really new. So go watch the video again for a refresher example on effective brand storytelling and the other video as a back-story example!


Thank you fellow curator Giuseppe Mauriello @pinomauriello for finding and sharing this with us!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Dr. Karen Dietz
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