Infos web 3.0
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Les attentes des nouveaux consommateurs dans un monde multi-connecté

Les attentes des nouveaux consommateurs dans un monde multi-connecté | Infos web 3.0 | Scoop.it
Viavoice a réalisé une enquête pour la 28e édition du salon Equipmag, qui se tiendra à Paris cet automne. Internet, les smartphones et les réseaux sociaux sont bel et bien des outils de consommation.

Via Fabien Fournillon
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How Content Creators Benefit From The New SEO: The Importance Of Social Shares

How Content Creators Benefit From The New SEO: The Importance Of Social Shares | Infos web 3.0 | Scoop.it

Because of big changes in the SEO landscape, designers, photographers, videographers and writers have new opportunities to build their reputation, expand brand awareness and generate more leads.

 

"In the past, search results simply connected keywords to websites.

 

Today, in pursuit of an easier way to drill down, Google also connects keywords to social networks, user behavior and authors".

 

Here are five ways this is playing out, and why it’s all great news for content creators:

 

1. Personalized Search

2. The Importance Of Social Shares

3. The Rise Of Search Segmentation

4. More Emphasis On Quality And More Transparency

5. Google+ And The REL=AUTHOR LINK

 

Full Article Here: http://www.smashingmagazine.com/2012/06/28/content-creators-benefit-from-new-seo/

 

 


Via Antonino Militello
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E-marketing : Actualité marketing, marques, communication, agences, publicité

E-marketing : Actualité marketing, marques, communication, agences, publicité | Infos web 3.0 | Scoop.it
Actualité du marketing, des marques, de la publicité, des agences et de la communication. Tout pour bâtir des stratégies marketing efficaces, conquérir et fidéliser vos clients.
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