Why Are People Seeking Health Info Online? - | Information Technology and Healthcare | Scoop.it
Nearly nine out of 10 US internet users look online for health information. While the reasons vary, there are some key trends, including demographics and cost, driving more and more consumers to spend time researching health topics.


Seeking health info online has reached saturation among internet users. According to a January 2013 study from Kantar Media, 87% of US internet users looked online for health and wellness research in 2012; there are some key trends driving consumers to the web for this information.



Via nrip