Influential Communications
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Paul Glen: How CIOs can become more influential

Paul Glen: How CIOs can become more influential | Influential Communications | Scoop.it
The first step is to expand what, for those in IT, is a limited understanding of what influence is.
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PR and news boundaries are being redrawn - FT.com

PR and news boundaries are being redrawn - FT.com | Influential Communications | Scoop.it
My first editor told reporters not to write about public relations professionals because, in the eyes of our readers, they were “not real people”. It was an argument most journalists were happy to go along with.
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A New Way To Bring Social Media to the B2B World

A New Way To Bring Social Media to the B2B World | Influential Communications | Scoop.it

Twitter's background image can become a B2B billboard

 

SUMMARY: The Twitter background image is important digital real estate for B2B companies jumping into social media, Margie Clayman writes. Just as People StyleWatch permitted Jergens to "rent" its background image space, B2B publishers could offer rotating billboard for product images. That would potentially generate ad revenue and leads while helping B2B companies tiptoe into social media.

 

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How the press release morphed into multimedia content driven by social media and SEO | The Wall Blog

How the press release morphed into multimedia content driven by social media and SEO | The Wall Blog | Influential Communications | Scoop.it
Good piece in the FT this morning looking at how public relations is changing and how the humble press release is no longer quite as humble as it used to...
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Curation is necessary for thought leadership, though not sufficient by itself | Jay Palter - B2B Content Engine

Curation is necessary for thought leadership, though not sufficient by itself | Jay Palter - B2B Content Engine | Influential Communications | Scoop.it
Curation is necessary for thought leadership, though not sufficient by itself | Jay Palter http://t.co/gSB04V8a...
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