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Papa John’s gets an earful after jokey apology to singer

Papa John’s gets an earful after jokey apology to singer | influenceSBC | Scoop.it
Iggy Azalea accused a delivery driver of giving out her phone number to family members. Papa John’s replied by quoting her lyrics, which Azalea didn’t seem to appreciate.
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Twitter Cuts Deal With Google To Let Tweets Appear In Searches

Twitter Cuts Deal With Google To Let Tweets Appear In Searches | influenceSBC | Scoop.it
Twitter and Google have reportedly struck a deal to allow tweets to appear in Google searches, part of Twitter's bid to stretch beyond its platform.
influenceSBC's insight:

This is another selling point for Twitter!

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Study: The times press releases get the most views

Study: The times press releases get the most views | influenceSBC | Scoop.it
Research of 50,000 press releases by PR.co found that the best time to send a press release may be the weekend, among other tidbits.
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Bae, is your social media strategy on fleek? - Digiday

Bae, is your social media strategy on fleek? - Digiday | influenceSBC | Scoop.it
Brands are talking like teens, using words like "bae" to entice them. But where do you draw the line between relatable and embarrassing?
influenceSBC's insight:

Interesting! 

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The New Social Stratosphere: Who Is Using Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015 and Beyond

The New Social Stratosphere: Who Is Using Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015 and Beyond | influenceSBC | Scoop.it
How will the social landscape change over the next two years as social sharing and communication technologies continue to evolve? Exclusive data from eMarketer show which networks will continue to gain momentum, while others necessarily lose ground.
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What Will 2014's Biggest Branding Trends Look Like In 2015?

What Will 2014's Biggest Branding Trends Look Like In 2015? | influenceSBC | Scoop.it
From 3D printing body parts to branded Ferris Wheels, 2014 witnessed a number of innovative branding trends make headlines. But although 2014 has ended, these trends are still evolving. So let’s take a look at some of the top trends of 2014 – and where they might be heading in [...]
influenceSBC's insight:

This is a great read and makes sense for a lot of the clients/industries we serve. So which client should go to Coachella?

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17 SEO Myths You Should Leave Behind in 2015

17 SEO Myths You Should Leave Behind in 2015 | influenceSBC | Scoop.it
Download this guide to learn the 17 SEO myths you should leave behind in 2015, so you can stop wasting your time on outdated SEO strategies.
influenceSBC's insight:

A free guide to SEO myths going the way of the dodo in 2015. There is some info on Google killing Authorship, etc.

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Social Media Monitoring… Why It’s A Must

Social Media Monitoring… Why It’s A Must | influenceSBC | Scoop.it
Social media monitoring tools have a slew of benefits that no business today should be without. By ignoring it can put your business in a lot of danger and risk.

Via Jeff Domansky
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Jeff Domansky's curator insight, December 14, 2014 11:28 PM

Useful list of 15 social media monitoring tools you can use. Check them out.

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Data Driven B2B Marketing: The Risks of Marketing on a Whim

Data Driven B2B Marketing: The Risks of Marketing on a Whim | influenceSBC | Scoop.it
Remember the difference between B2B and B2C consumer buying habits. Do B2B consumers generally make purchases on a whim? Most likely no. Therefore, should your marketing be done on a whim?

Via Jeff Domansky
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Jeff Domansky's curator insight, December 14, 2014 11:57 PM

Marketing on a whim? Time to rethink it.

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Newscasts on Facebook Are Capturing Attention - AllFacebook

Newscasts on Facebook Are Capturing Attention - AllFacebook | influenceSBC | Scoop.it
With Facebook becoming more and more of a source of news, manager of strategic partnerships for broadcast Beth Loyd examined the newscasts being posted to the social network by both broadcast networks and local television stations in a Facebook Media blog post.
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what-my-friends-think-I-do-what-i-actually-do-public-Relations.jpg (1081x737 pixels)

what-my-friends-think-I-do-what-i-actually-do-public-Relations.jpg (1081x737 pixels) | influenceSBC | Scoop.it
influenceSBC's insight:

My parents this this too!

-Krista

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A Step-By-Step Guide to Your Media Company’s First Contest or Promotion

A Step-By-Step Guide to Your Media Company’s First Contest or Promotion | influenceSBC | Scoop.it
Learn step by step how your media company can create contests and promotions for your advertisers.

Via Jeff Domansky
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Jeff Domansky's curator insight, November 6, 2014 1:02 AM

Learn step by step how your media company can create contests and promotions for your advertisers.

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Here's A Surprising Way To Increase What Your Audience Remembers Of What You Say

Here's A Surprising Way To Increase What Your Audience Remembers Of What You Say | influenceSBC | Scoop.it
Here's a way to help your audiences remember your presentation.
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Agencies Ramp Up Super Bowl War Rooms for Content-Hungry Marketers

Agencies Ramp Up Super Bowl War Rooms for Content-Hungry Marketers | influenceSBC | Scoop.it
As marketers get more serious about real-time content during big events like the Super Bowl, agencies don't need to work quite as hard to sell their war rooms.
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Instagram Engagement Per Post Up 11% in Q4 2014 | Simply Measured

Instagram Engagement Per Post Up 11% in Q4 2014 | Simply Measured | influenceSBC | Scoop.it
Instagram is one of the fastest growing, most exciting social networks in history. The mobile photo- and videosharing app, which launched in October of 2010, now boasts 300 million monthly active users, 70 million photos posted each day, and 2.5 billion Likes per day.= The top brands in the world have seen 11% more engagement per post in Q4…
influenceSBC's insight:

Instagram continues to grow. How are our clients stacking up?

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Infographic: What customers want from brands in 2015

Infographic: What customers want from brands in 2015 | influenceSBC | Scoop.it
They want information via mobile and in real time, and they look for brands who take corporate social responsibility seriously.
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College Football Playoff Quickly Becomes a TV and Social Media Power Player

College Football Playoff Quickly Becomes a TV and Social Media Power Player | influenceSBC | Scoop.it
College football, which culminates Monday night with its first playoff championship game, is either in the process of building its own version of the Super Bowl or is setting the stage for a much bigger version of March Madness. The NCAA's inaugural football playoff—which consisted of a pair of semifinal games on Jan.
influenceSBC's insight:

RTM is a huge topic for 2015. Something to think about when we plan client campaigns. -Krista

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Ohio’s casinos roll cold in 2014 - Columbus - Columbus Business First

Ohio’s casinos roll cold in 2014 - Columbus - Columbus Business First | influenceSBC | Scoop.it
Hollywood Casino Columbus had a big month in December but that wasn’t enough to save an otherwise down year for gambling.
influenceSBC's insight:

Heather clearly didn't spend enough here on New Year's!

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heather hannan's comment, February 9, 2015 12:00 PM
I'm hoping to make their February better
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B2B Marketing - B2B marketers need to get more involved in creating useful content - Internet Retailer

Internet Retailer - B2B/B2B Marketing - B2B marketers need to get more involved in creating useful content
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The Evolution of Social Media Since 2004 [Infographic]

The Evolution of Social Media Since 2004 [Infographic] | influenceSBC | Scoop.it
Check out how social media has evolved in the last 10 years and what each social network's usage stats look like now.

Via Jessica Kelly
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Jessica Kelly's curator insight, December 11, 2014 5:38 PM

Nice look at the social decade...

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015) | influenceSBC | Scoop.it
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle.

Via Jeff Domansky
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Chuck Taylor's curator insight, December 11, 2014 9:46 AM

SM continues to steal share of wallet for marketing budgets

Marissa Sklar's curator insight, December 11, 2014 10:07 AM

This article is very interesting and has statistics that make you think. did you know 86% of people skip through commercials on TV? Read this article for some interesting facts about social media!

Autopilot Your Business's curator insight, December 11, 2014 5:34 PM

This is a Big deal.....       3. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company.

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Measuring the ROI of Public Relations: Five Experts Weigh In

Measuring the ROI of Public Relations: Five Experts Weigh In | influenceSBC | Scoop.it
As we often say at my company, PR is the ultimate word of mouth....

Via Jeff Domansky
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Jeff Domansky's curator insight, March 27, 2014 5:20 PM

Useful tips to consider when measuring PR results.

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5 outdated PR tactics and their modern equivalents

5 outdated PR tactics and their modern equivalents | influenceSBC | Scoop.it
Press conferences, media tours and even television don't accomplish PR goals like they used to. Here are their modern, more effective equivalents.

Via Jeff Domansky
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Jeff Domansky's curator insight, November 6, 2014 1:53 AM

According to the author, press conferences, media tours and even television don't accomplish PR goals like they used to. The vast majority of people commenting on this post are not convinced their modern tools are more effective.

Kaitlin Hooper's curator insight, November 7, 2014 11:55 AM

This aritcle was very interesting to me as a pr student and leaning about things like media kits only to find out that now they are considered outdated? however I'm sure learning all about the ways pr firms work now and how they worked in the past is very important.I find it kind of funny that people are trying to change the way people look at pr firms and make them all about technology. Pr firms are suppose to help companies connect with the people, only going through social media sites is nice but sometimes people like face to face. 

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The changing world of PR

The changing world of PR | influenceSBC | Scoop.it
Media relations aren't the same as they used to be back in the day; pros need to navigate the new digital landscape of public relations in order to be successful. 
influenceSBC's insight:

Good read for our team!

-Krista

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