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Rescooped by Nicolas Katz from "IE - Competitive Intelligence"
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#intelEco « Nous créons de toutes pièces une crise artificielle »

#intelEco « Nous créons de toutes pièces une crise artificielle » | Influences Digitales | Scoop.it

Nous sommes en train de créer de toutes pièces une crise artificielle. Il est grand temps de désarmer ce piège dans lequel nous allons tous tomber collectivement en 2013.


Via Clément Rousset
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Rescooped by Nicolas Katz from SEO and Social Media Marketing
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Should I Invest In SEO Or Social Media?

Should I Invest In SEO Or Social Media? | Influences Digitales | Scoop.it

Prospective clients often ask me if they should invest in SEO (search engine optimization) or social media. Their company only has so many marketing dollars to spend, and they want to spend them as wisely as possible. They have heard a lot about both SEO and social media marketing, and know they should probably be doing at least one of them, but they do not understand either one enough to make the decision on their own.

 

 

 

SEO and social are more interdependent than ever. Search engines are using social “signals”, such as “likes”, retweets, and “plus ones” as votes of confidence, similar to the way they look at relevant inbound links.

 


On the flip side, it is extremely beneficial to have carefully-selected key phrases in your social content, since more and more social media posts are being indexed by search engines. It also helps to have those phrases prevalent in your social posts when users run searches within a social network.

 

 

 

Read more at: http://www.business2community.com/social-media/should-i-invest-in-seo-or-social-media-0275596


Via Antonino Militello
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