Influencers
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Influencers
Winning awareness and recommendations from advisors
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Industry Influencers vs. Brand Advocates: Choosing Your B2B Content Creation ... - The Content Standard by Skyword (blog)

Industry Influencers vs. Brand Advocates: Choosing Your B2B Content Creation ... - The Content Standard by Skyword (blog) | Influencers | Scoop.it
Industry Influencers vs. Brand Advocates: Choosing Your B2B Content Creation ...
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Case Study: Sapient Drives Sales Through Analyst Relations

Sapient's industry analyst relations (AR) team is producing direct sales benefits by generating leads from analysts and their publications and by getting involved in sales cycles in person, influencing approximately $25 million of annual sales wins in the process. AR involves analysts directly in deals, too. As a services business, Sapient wants to demonstrate to prospects that it will deploy the finest expertise available as part of its bid as well as during the subsequent project. To accomplish this, Sapient makes it clear to prospects that it is deploying analysts in the presales processes, even making analysts available to the prospects for personal guidance. In doing so, Sapient builds prospect confidence that the subsequent project team will be of similar high caliber. http://t.co/DqMcEY4N

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The Landscape: SME’s List Of Influencer Identification Tools | Social Media Explorer

The Landscape: SME’s List Of Influencer Identification Tools | Social Media Explorer | Influencers | Scoop.it

Social Media Explorer's list of Influencer Identification Tools focusses, unsurprisingly, on people with a high social media profile.

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Klout, Kred and The Science of Influencer Marketing - Tools For Thought

Klout, Kred and The Science of Influencer Marketing - Tools For Thought | Influencers | Scoop.it
Tools For ThoughtKlout, Kred and The Science of Influencer MarketingTools For ThoughtThe influencer marketing is a new science that is still in its infancy. Amongst the experts consulted by Neal Schaffer, opinions are quite divided.
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Ed Keller: Clout in the Real World – Influencer Marketing Review

Ed Keller: Clout in the Real World – Influencer Marketing Review | Influencers | Scoop.it

@Influencer50's discomfort with online influence is reflected in their republishing of this article by Ed Keller, which focusses on social media's importance for consumer word-of-mouth marketing. What the article seems to ignore is that social media also reflect offline trends, and can be used for measuement and targetting.

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