Influencer smoozing
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Influencer smoozing
Everything PRs should know about influencers but were afraid to ask
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Klout, Kred and the Ugly Truth About Social Influence Measurement

A blog post from Jennifer Leggio, a long-time social media blogger and raconteur. Find more about Jennifer here: http://about.me/mediaphyter

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Why I have no problem with influence scores | LEWIS PR

Why I have no problem with influence scores | LEWIS PR | Influencer smoozing | Scoop.it
There seems to be a trend at the moment. I’ve lost count of the number of articles and debates I’ve had about online influence scores such as Klout and Peer Index.
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Don’t Influence, Connect And Build Trust

Many continue an unhealthy obsession with influence. Except the web isn't really about influence. It never was.
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Brian Giesen Ogilvy 360 Degree Digital Influence Practical Step...

Future of Influence Summit Practical Steps to Identifying and Engaging Influencers Online...
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The Power of Persuasion

This white paper provides a perspective on the role social networks play in influencer marketing. Firstly, it highlights the basic features that commonly characterise influencers within social media ...
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Measuring Online Influence: The Official Klout Blog

Measuring Online Influence: The Official Klout Blog | Influencer smoozing | Scoop.it
Klout Blog on how to understand and measure online influence...
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Influential Marketing Blog

Reflections on creating compelling marketing, advertising & public relations strategy | Rohit Bhargava...
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The Business of Influence | Reframing Marketing and PR for the Digital Age

The Business of Influence | Reframing Marketing and PR for the Digital Age | Influencer smoozing | Scoop.it
Philip Sheldrake's The Business of Influence provides answers to the pressing questions facing everyone in business in this digital age: Following the rise and rise of social media, how can we make sense of the noise in our marketplace to help us...
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