Influencer Marketing
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2015 Edelman Trust Barometer - Global Results

The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. The survey was powered by research firm Edelman Berland and consisted …
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Search engines more trusted than the media!

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7 Key Attributes of the Modern Sales Pro

7 Key Attributes of the Modern Sales Pro | Influencer Marketing | Scoop.it

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Looking at the social selling strategies of our forward-thinking customers and influencers, we identified these seven key attributes.

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Influencer Marketing: the OS of Modern Marketing - Traackr

Influencer Marketing: the OS of Modern Marketing - Traackr | Influencer Marketing | Scoop.it

...What our customers made us realize — through their expanded use of our platform and the practice it enables — is that influencer marketing is not a component of marketing alongside content marketing, market research and marketing automation. Instead it is the operating system for modern marketing.In an online social world dominated by self-organized communities of people, knowing who is most likely to impact your business and developing relationships with those impactful stakeholders is paramount, irrespectively of a specific craft or initiative (what you do with that information will very much vary based on your craft and initiative).

 

To the modern marketer, the world should be seen through the lens of these people contextually important to their brand, initiative or intent: becoming acutely aware of them and building strong ties to them is an essential ingredient of success...


Via Jeff Domansky
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Jeff Domansky's curator insight, February 13, 2014 10:18 AM

Trackr's "Aha" moment

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The Inbound Marketer vs. The Outbound Marketer [INFOGRAPHIC]

The Inbound Marketer vs. The Outbound Marketer [INFOGRAPHIC] | Influencer Marketing | Scoop.it
Unlike the old, Outbound style of marketing, which involves buying advertising, cold calling, and hoping for leads, Inbound Marketing focuses on creating quality content that attracts qualified prospects towards your brand, products, and services. Let’s take a closer look at the major differences between the Inbound & the Outbound Marketer.
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The Many Faces of Influence - Traackr

The Many Faces of Influence - Traackr | Influencer Marketing | Scoop.it

Inspired by the rich variety of influencer types our customers discover through Traackr and by the successful engagement strategies they have built in their influencer marketing programs, we looked for patterns and identified 10 key influencer archetypes. Among these influencer profiles are: the Authority, the influencer who is expert in connecting topic areas and can …

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10 key influencer archetypes amongst influencers

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Why Invest in Influencer Marketing [Infographic] - Traackr

Why Invest in Influencer Marketing [Infographic] - Traackr | Influencer Marketing | Scoop.it
While participating at a content marketing event last week, the head of social of a Fortune 500 company came to find me after my talk. Here is how our conversation went: Him: Loved your talk. I want to build up our activity in influencer marketing but it’s hard to secure the resources. The ROI is unclear and …
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Love this infographic that shows why it is important to invest in Influencer Marketing!

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“The news of my death has been greatly exaggerated”

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Influencer Marketing for the Modern Organization

Influencer Marketing for the Modern Organization | Influencer Marketing | Scoop.it

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Philip Sheldrake, newest member of Traackr's advisory board, speaks about influencer marketing. As ever, his responses and recommendations are an opinionated call to marketers!

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Augment Content Marketing with Influencer Strategy

90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the rig…

Via Stefano Principato
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Marco Favero's curator insight, October 23, 2014 9:00 AM

aggiungi la tua intuizione ...

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Combine Content Marketing with SEO 2014

Combine Content Marketing with SEO 2014 | Influencer Marketing | Scoop.it
Combine Content Marketing with SEO 2014 Backlink is a recommendation-link of a webpage from other webpages in the form of a hyperlink.Building backlinks
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10 Tips for Modern Marketers to Thrive

By connecting people to people, the social web created an ecosystem for consumers, users, employees to talk to one another, exchange ideas, transact, and org...
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