Influencer Industry
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Scooped by Alanna McGill
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Why we don’t sell ads

Alanna McGill's insight:

'Advertising isn’t just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought. At every company that sells ads, a significant portion of their engineering team spends their day tuning data mining, writing better code to collect all your personal data, upgrading the servers that hold all the data and making sure it’s all being logged and collated and sliced and packaged and shipped out… And at the end of the day the result of it all is a slightly different advertising banner in your browser or on your mobile screen.'


Data for advertising; not really that usefull. 

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The tyranny of digital advertising — I.M.H.O.

The tyranny of digital advertising — I.M.H.O. | Influencer Industry | Scoop.it
I don’t come from advertising. I have an eclectic, unusual background that includes training as a lawyer, joining a startup,getting a master…
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Hearsay Social puts focus on ‘social selling’ with new software for sales reps

Hearsay Social puts focus on ‘social selling’ with new software for sales reps | Influencer Industry | Scoop.it
Hearsay Social, maker of social media management software, is announcing a new Social Sales Solution to give individual salespeople better tools for monitoring their social networks and publishing relevant content.
Alanna McGill's insight:

Allows sales people to identify their own influencers and therefore start to engage with them - grass-roots influencer marketing

 

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11 Things You Should Know About Influencer Marketing

11 Things You Should Know About Influencer Marketing | Influencer Industry | Scoop.it
Influencer marketing is the practice of working with influential people online to spread the word about your products and services through social media. Yet, running a successful influencer program...
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New Whitepaper from Tapinfluence

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Influitive Acquires Social Inbox Startup Engagio To Aid In “Advocate Marketing” Opportunities | TechCrunch

Influitive Acquires Social Inbox Startup Engagio To Aid In “Advocate Marketing” Opportunities | TechCrunch | Influencer Industry | Scoop.it
Engagio, a social web platform for searching, discovering and following social conversations, has been acquired by marketing company Influitive, hot off the heels of its $7.3 million funding this past December.
Alanna McGill's insight:

“Advocate marketing” is the industry term which refers to process where brands and businesses try to get their fans to share their experiences across the social web. Marketers claim that peer-to-peer recommendations and real user feedback contribute to up to 50 percent of purchasing decisions today, which is why social media tools that help with this type of marketing have been embraced.

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