The recommender revolution
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The recommender revolution
Brand recommenders directly influence 20%-50% of all purchases. These human media are by far the most trusted of all.
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Content marketing: A catalyst for positive change - Business Review Weekly - BRW (subscription)

Content marketing: A catalyst for positive change - Business Review Weekly - BRW (subscription) | The recommender revolution | Scoop.it
Business 2 Community Content marketing: A catalyst for positive change - Business Review Weekly BRW (subscription) The term that is being used for this trend is “content marketing”, and it requires more than simply hiring people who can write – you...
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The digital marketing firm embracing flexible working - The Guardian

The digital marketing firm embracing flexible working - The Guardian | The recommender revolution | Scoop.it
The Guardian The digital marketing firm embracing flexible working The Guardian Fenten originally operated We Love The Web – which offers services including search engine optimisation, email marketing, web design, mobile sites and app development –...
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How to Use Ebooks Strategically and Reach Your Content ...

How to Use Ebooks Strategically and Reach Your Content ... | The recommender revolution | Scoop.it
Some of the most-respected content marketers have embraced ebooks for marketing their businesses and as a source of income. Have you written an ebook yet?
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Scaling Marketing and Customer Support with Trusted Content - Forbes

Scaling Marketing and Customer Support with Trusted Content - Forbes | The recommender revolution | Scoop.it
Business 2 Community
Scaling Marketing and Customer Support with Trusted Content
Forbes
Content marketing has become a growing trend to reach out to potential customers online, supplanting traditional advertising.
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Mompreneur on Marketing 'Sharp Mamas' - Fox Business

Mompreneur on Marketing 'Sharp Mamas' - Fox Business | The recommender revolution | Scoop.it
Mompreneur on Marketing 'Sharp Mamas'
Fox Business
How: From nutrition classes and breastfeeding help to courses on advanced infant care, Sharp Mamas aims to give new families peace of mind when it comes to childrearing.
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Who Are The Most Creative People In Social Media Marketing? - Business Insider

Who Are The Most Creative People In Social Media Marketing? - Business Insider | The recommender revolution | Scoop.it
Who Are The Most Creative People In Social Media Marketing?
Business Insider
Creativity in social media marketing is completely different than traditional media. The media-agnostic idea — rather than the words or visuals — is the key.
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The End of Social Media Marketing's Wild West - E-Commerce Times - E-Commerce Times

The End of Social Media Marketing's Wild West - E-Commerce Times - E-Commerce Times | The recommender revolution | Scoop.it
The End of Social Media Marketing's Wild West - E-Commerce Times
E-Commerce Times
The Federal Trade Commission recently updated its guidelines for online advertising to address the growth in mobile and social media marketing.
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When Marketing to Men, Keep These 10 Stats in Mind (Infographic) - Entrepreneur

When Marketing to Men, Keep These 10 Stats in Mind (Infographic) - Entrepreneur | The recommender revolution | Scoop.it
Entrepreneur When Marketing to Men, Keep These 10 Stats in Mind (Infographic) Entrepreneur And most men use social networks when researching products, according to a survey of 1,000 social-media users by New York City-based performance marketing...
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Guns for Kids Marketing Debate Ignited by Latest Child Death - ABC News

Guns for Kids Marketing Debate Ignited by Latest Child Death - ABC News | The recommender revolution | Scoop.it
ABC News Guns for Kids Marketing Debate Ignited by Latest Child Death ABC News The tragic shooting death of a 2-year-old girl by her 5-year-old brother this week was compounded by the fact -- baffling to many who don't use guns -- that the .22...
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What's Eating Chief Marketing Officers? - Businessweek

What's Eating Chief Marketing Officers? - Businessweek | The recommender revolution | Scoop.it
What's Eating Chief Marketing Officers?
Businessweek
Tight budgets and the lack of a clear online strategy have marketing executives concerned about losing business in the digital age.
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Accenture Builds Digital Social Platform for Unilever Global Marketing in 12 Weeks - MarketWatch

Accenture Builds Digital Social Platform for Unilever Global Marketing in 12 Weeks - MarketWatch | The recommender revolution | Scoop.it
Accenture Builds Digital Social Platform for Unilever Global Marketing in 12 Weeks MarketWatch "The new applications boost collaboration amongst our marketers globally, helping them to easily find people, information and conversations that they...
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Newsjacking: a fad or the future for marketing? - The Conversation - The Conversation

Newsjacking: a fad or the future for marketing? - The Conversation
The Conversation
A newsworthy event is happening right now. And another, and another — it never ends.
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In marketing, consensus is often the enemy of creativity - The Guardian

In marketing, consensus is often the enemy of creativity - The Guardian | The recommender revolution | Scoop.it
The Guardian
In marketing, consensus is often the enemy of creativity
The Guardian
Many marketing departments pay a lot of attention to metrics and return on investment (ROI).
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Lead Management Builds a United Front for Marketing - Direct Marketing News

Lead Management Builds a United Front for Marketing - Direct Marketing News | The recommender revolution | Scoop.it
Direct Marketing News
Lead Management Builds a United Front for Marketing
Direct Marketing News
Things like enhanced analytics and reporting happen quicker in an environment in which sales and marketing are on the same page and sharing ideas.
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Twitter Doesn't Exactly Instill Confidence in ... - Marketing Pilgrim

Twitter Doesn't Exactly Instill Confidence in ... - Marketing Pilgrim | The recommender revolution | Scoop.it
Twitter has taken a bit of a reputation ding after the hijacking of the AP Twitter account last week. Financial ...
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Why you need social media marketing … in China - VentureBeat

Why you need social media marketing … in China - VentureBeat | The recommender revolution | Scoop.it
Why you need social media marketing … in China
VentureBeat
You can't access Facebook in China. Twitter is unheard of.
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The Data-Driven Enterprise Marketing Revolution - Russell Glass ...

The Data-Driven Enterprise Marketing Revolution - Russell Glass ... | The recommender revolution | Scoop.it
Big vendors are duking it out for ownership of consumer data.
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The Data-Driven Enterprise Marketing Revolution - All Things Digital

The Data-Driven Enterprise Marketing Revolution - All Things Digital | The recommender revolution | Scoop.it
All Things Digital The Data-Driven Enterprise Marketing Revolution All Things Digital Early on in the development of the Web, marketers talked about the promise of true “one-to-one marketing,” where the experience of interacting with a brand would...
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Tackle Social Media Marketing With These 4 Tricks - Forbes

Tackle Social Media Marketing With These 4 Tricks - Forbes | The recommender revolution | Scoop.it
AllFacebook
Tackle Social Media Marketing With These 4 Tricks
Forbes
Now, I don't have the luxury of being able to delegate social media marketing duties, which is why I devised a few tricks to be effective and efficient.
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Services tighten links between CRM, marketing tools - ZDNet

Services tighten links between CRM, marketing tools - ZDNet | The recommender revolution | Scoop.it
Services tighten links between CRM, marketing tools ZDNet If the answer is "yes," you'll be interested in two new integration platforms designed to help small and midsize businesses (SMBs) better connect their customer information with the tools...
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10 Questions Your Facebook Marketing Consultant Better Be Able to Answer - AllFacebook

10 Questions Your Facebook Marketing Consultant Better Be Able to Answer - AllFacebook | The recommender revolution | Scoop.it
AllFacebook
10 Questions Your Facebook Marketing Consultant Better Be Able to Answer
AllFacebook
If you don't work on cars, how do you know your mechanic isn't ripping you off?
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JC Penney's latest marketing gambit: Apologizing - MSN Money

JC Penney's latest marketing gambit: Apologizing - MSN Money | The recommender revolution | Scoop.it
JC Penney's latest marketing gambit: Apologizing
MSN Money
Shoppers at a J.C. Penney store in New York, NY on October 23, 2009 Apologizing is rarely easy, and it's harder still for companies that have made major mistakes.
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Tech: LinkedIn Pivoting From One-Off… - Adweek

Tech: LinkedIn Pivoting From One-Off… - Adweek | The recommender revolution | Scoop.it
Tech: LinkedIn Pivoting From One-Off…
Adweek
When it comes to LinkedIn's suite of revenue streams, Marketing Solutions (read: advertising) is the Theodore to Talent Solutions' (job recruitment) Alvin.
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Here's how smartphones, tablets and huge databases will upend market research - GigaOM

Here's how smartphones, tablets and huge databases will upend market research - GigaOM | The recommender revolution | Scoop.it
Here's how smartphones, tablets and huge databases will upend market research GigaOM This knowledge could be very useful, however: If you want to improve your store or figure out how to market your company, knowing what else your customers are up...
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Ad Spot: Global Advertising Agencies Industry Market Research Report from ... - PR Web (press release)

Ad Spot: Global Advertising Agencies Industry Market Research Report from ... - PR Web (press release) | The recommender revolution | Scoop.it
Ad Spot: Global Advertising Agencies Industry Market Research Report from ...
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