Influence marketing
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6 Best Marketing Tools to Blast Your Brand to New Heights

6 Best Marketing Tools to Blast Your Brand to New Heights | Influence marketing | Scoop.it
... understand which images are speaking to your customers and why. It helps you create an affinity of style in your images which generates a consistent feeling from both your content and your brand. ...
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What's Your Social Media Influence and Why Does it Matter? - Techvibes (blog)

What's Your Social Media Influence and Why Does it Matter? - Techvibes (blog) | Influence marketing | Scoop.it
What's Your Social Media Influence and Why Does it Matter?
Techvibes (blog)
According to Ross Dunn, CEO at Stepforth Web Marketing, social media influence is really about the amount and quality of your engagement.
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Businesses are Risking Authority by Buying It - Marketing Technology Blog

Businesses are Risking Authority by Buying It - Marketing Technology Blog | Influence marketing | Scoop.it
Businesses are Risking Authority by Buying It by Douglas Karr on Marketing Technology Blog

Via Thomas Faltin
Jeff Palmer's insight:

Social proof and social validation are not the same as "Authority". Online authority often results in an increase in likes, followers and views but this does not necessarily work in reverse.

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Businesses are Risking Authority by Buying It - Marketing Technology Blog

Businesses are Risking Authority by Buying It - Marketing Technology Blog | Influence marketing | Scoop.it
Businesses are Risking Authority by Buying It by Douglas Karr on Marketing Technology Blog

Via Thomas Faltin
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Jeff Palmer's curator insight, March 31, 2014 8:37 PM

Social proof and social validation are not the same as "Authority". Online authority often results in an increase in likes, followers and views but this does not necessarily work in reverse.

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How Klout Is Twerking Your Mind About Influence - InNetwork Inc.

How Klout Is Twerking Your Mind About Influence - InNetwork Inc. | Influence marketing | Scoop.it
Just like Miley Cyrus, Klout (and other social scores) is twerking your mind about how you think of identifying influence. Learn what experts have to say!
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Influencer Marketing | Social Media Today

Influencer Marketing | Social Media Today | Influence marketing | Scoop.it
Like a new bride, influencer marketing is suddenly getting fresh attention from brands, agencies and service providers alike. But talk to practitioners and they will tell you that building successful programs takes a highly ...
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5 Big Brands Confirm That Content Marketing Is The Key To Your Consumer - Forbes

5 Big Brands Confirm That Content Marketing Is The Key To Your Consumer - Forbes | Influence marketing | Scoop.it

Vijf grote merken geven in dit artikel aan wat de kracht is van contentmarkting. 

 

Een aantal quotes:

 

Virgin Mobile:

"It’s about deepening the level of engagement we have with our fans in the social communities they hang out in."

 

American Express:

"through our content use, we are able to scale out that experience to prospective and current customers and ultimately exposing more people to our brand and driving consideration.”

 

Marriott:

"through our content use, we are able to scale out that experience to prospective and current customers and ultimately exposing more people to our brand and driving consideration.”

 

L'Oreal:

"We are very satisfied with the program having much stronger results this year achieving or surpassing our targets and benchmarks from number of page and video views, earned impressions to brand health tracking metrics"

 

Vanguard:

"Vanguard used the movies not only to extend the brand.Within weeks the Vanguard’s YouTube channel went from tens of thousands to hundreds of thousands of views"

 

 

Vijf tips van Outbrain:

 

1

A content strategy should focus on existing customers as well as prospects. Content marketing is a great tool to create brand affinity but can also be powerful in building a new audience of potential customers.

 

2

When it comes to content marketing, brands should think beyond direct response tactics and focus more on the top of the funnel customer engagement and awareness. Content marketing is a great tool for thought leadership, education and customer relations. Define the appropriate analytics so that the ROI can be measured effectively.

 

3

An amplification strategy should be a key tactic in a content strategy. Once the content is created, search and social networks can be used to distribute, but you should also make sure to distribute it out to others who may not know it exists. Intent is not created in a search box.

 

4

Invest in the appropriate resources to meet your objectives.

 

5

 

Stay honest and true to the brand


Via JanHenk Bouman
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5 Lessons On Influencer Marketing And Brand Transparency - Business 2 Community

5 Lessons On Influencer Marketing And Brand Transparency - Business 2 Community | Influence marketing | Scoop.it
Business 2 Community
5 Lessons On Influencer Marketing And Brand Transparency
Business 2 Community
5 Lessons On Influencer Marketing And Brand Transparency image 273647 h ergb s gl 300x200 The other day, I ordered a new drink at Starbucks.
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Affinity Marketing: Dude, What Did Merline Do to King Arthur? | SEO ...

Affinity Marketing: Dude, What Did Merline Do to King Arthur? | SEO ... | Influence marketing | Scoop.it
Affinity Marketing: Dude, What Did Merlin Do to King Arthur? By The Wizard on August 4th, 2013. This post on affinity marketing is an excerpt of the article page in its permanent location, the link to which is posted, below.
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Authority Marketing Interview: Geoff Ramm

RT @GeoffRamm: RT @ianbrodie: Authority Marketing Speaker Interview: Geoff Ramm http://t.co/DNm00S3BlY
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Top 4 Factors That Influence Someone To Purchase - Business 2 Community

Top 4 Factors That Influence Someone To Purchase - Business 2 Community | Influence marketing | Scoop.it
Top 4 Factors That Influence Someone To Purchase
Business 2 Community
So how do cultural factors influence inbound marketing? Well the obvious one is some cultures don't rely on the internet heavily or even at all.
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Establishing Authority on Google+ | Online Lawyer Marketing

Establishing Authority on Google+ | Online Lawyer Marketing | Influence marketing | Scoop.it
Luke discusses how attorneys can establish themselves as authoritative on Google+ and how using the social network will help a lawyer's SEO efforts.

Via Jeffrey Lapin
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Jeffrey Lapin's curator insight, February 27, 2014 7:29 PM

Very good post by Luke Ciciliano for lawyers looking to increase their presence on Google+. This is the latest installment in his "Social Networking for Attorneys" series.

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Why Authority Marketing Campaigns are the New SEO for Google and Bing - Newswire (press release)

Why Authority Marketing Campaigns are the New SEO for Google and Bing - Newswire (press release) | Influence marketing | Scoop.it
Newswire (press release)
Why Authority Marketing Campaigns are the New SEO for Google and Bing
Newswire (press release)
Your Chicago small business website was Google page 1 then dropped to page 20.
Jeff Palmer's insight:

Authority marketing allows you to establish yourself as the recognized leader within your industry. Today this practice is becoming more and more critical as the online playing field evolves in favor of those who generate authority content.

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Authority Marketing: Become the go to person in your field

Authority Marketing: Become the go to person in your field | Influence marketing | Scoop.it
The best market position for any firm or individual is to become the “go to” person in their field. But how do you become a recognised authority?
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8 Key Influencer Marketing Questions and Answers #mpb2b

8 Key Influencer Marketing Questions and Answers #mpb2b | Influence marketing | Scoop.it
What is influencer marketing, how do you measure it and where it does fit into a marketing strategy? These questions, along with many more, were put on the.
Jeff Palmer's insight:

A good overview of influencer marketing and how it works.

 

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Developing an Influencer Plan

Developing an Influencer Plan | Influence marketing | Scoop.it
Developing an Influencer Plan In today’s marketplace, the biggest challenge you have is standing out in the crowd, becoming recognized as an authority, and obtaining your dream job. Tested, proven marketing strategies can help you solve these...

Via Thomas Faltin
Jeff Palmer's insight:

Some excellent tips for outlining your influence marketing strategy

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The New Power of Consumers to Influence Brands

The New Power of Consumers to Influence Brands | Influence marketing | Scoop.it
Harvard Business Review recently devoted attention to two business trends reorienting the corporate world. One is the growing fascination for how to tap into social media to amplify brand marketing.
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Are You Losing Influence Online? Here’s How to Turn Things Around | Cheryl Pierce

Are You Losing Influence Online? Here’s How to Turn Things Around | Cheryl Pierce | Influence marketing | Scoop.it
Are You Losing Influence Online? Here’s How to Turn Things AroundOne of the things that I truly love about blogging and social media in general is your (Are You Losing Influence Online?
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Using Digital Branding and Design to Build Your Online Influence

Topic to be presented by Boris Joaquin and Gilmar Padua this September 21, 2013 at the Digital Influencers Marketing Summit. Sign up today at http://influenc...
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