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Newest Guest Star on 'Modern Family': Oreo | MediaWorks - Advertising Age

Newest Guest Star on 'Modern Family': Oreo | MediaWorks - Advertising Age | Industry News | Scoop.it
The staff of the ABC sitcom crafted a scene that involves young Luke Dunphy eating an Oreo in an interesting way. It will appear tomorrow night.
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Embracing Change: Reactions to the New Definition of Public Relations

Embracing Change: Reactions to the New Definition of Public Relations | Industry News | Scoop.it
A look at some of the reactions to the new definition of public relations and how the profession perceives its value to modernizing PR.

 

PR defined: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

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How Spanx Became A Billion-Dollar Business Without Advertising - Forbes

How Spanx Became A Billion-Dollar Business Without Advertising - Forbes | Industry News | Scoop.it
Sara Blakely and Spanx CEO Laurie Ann Goldman on how they turned Spanx from a one-product wonder sold out of a Decatur, Ga. apartment into a $1 billion household name with zero advertising spend.

 

“We had to spend money only on things that make money and advertising was esoteric. You couldn’t really measure the return you were going to get so we didn’t do it. The power of women discovering the brand from other women was actually a better strategy. The aunt telling her niece; one woman to a college friend. There’s something about saying, ‘look, feel my back, no lines’ that’s powerful. Look at how big social media has become now. People trust advice.”  - Goldman

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Using Facebook Interests Lists To Improve EdgeRank

Using Facebook Interests Lists To Improve EdgeRank | Industry News | Scoop.it
Facebook Interests Lists were launched last week, allowing users to subscribe to their favorite interests.
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Are You Ready For The New Facebook Pages?

Are You Ready For The New Facebook Pages? | Industry News | Scoop.it
If you’ve logged into your Facebook brand page lately, you’ve seen this notification: It’s...
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