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Copyright and the Honesty Box « Parliament of Dreams

Copyright and the Honesty Box « Parliament of Dreams | Independent music publisher | Scoop.it
The control of the big record companies has gone. Small independent labels thrive, while many artists self-publish music online. The economics of popular music have been reversed. In the 1970s, bands often lost money ...
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Holiday b-to-b marketing

Holiday b-to-b marketing | Independent music publisher | Scoop.it


Keep B2B holiday campaigns light, fluffy and warm, experts say

 

SUMMARY: The holidays are a great time to get a leg up on competitors who might be scaling back budgets, according to Katie Hollar, marketing manager at Capterra. Software is a good example of a B2B product that would benefit from marketing now in anticipation of first-quarter sales. But keep things light and fun, steering clear of any religious topics or hard sells, recommends Adam Holden-Bache of e-mail marketer Mass Transmit.

 

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What Can Publishers Learn from Indie Rock? « The Scholarly Kitchen

What Can Publishers Learn from Indie Rock? « The Scholarly Kitchen | Independent music publisher | Scoop.it
That niche is indie rock and there are some lessons for publishers. Continue reading » ... Filed Under book marketing, book publishing, Books, Bookselling, digital media, Music download, music industry, online business ....
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Kevin Tobias's curator insight, April 13, 2014 6:59 PM

Now independent artist are profiting more by themselves by creating innovative ways to sell their product.One being now the artist are selling vinyls at their shows.

 

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Music, creativity and collaboration in Medway

Music, creativity and collaboration in Medway | Independent music publisher | Scoop.it
It was Chapman's, a social media moderation company, that helped form Tea Social, which provides moderation services for anyone who needs to ensure their brand is protected from spam or abusive messages.
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How to Market, Promote and Sell Your Book | Sparkle & Shine

How to Market, Promote and Sell Your Book | Sparkle & Shine | Independent music publisher | Scoop.it
I can't share who it was, but it was in the music genre. I don't think she says that's how she became a New York Times best-selling author. But, as the authors on the panel know, agents and publishers look for your platform ...
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CueSongs Concludes BMG Digital Music Rights Deal

CueSongs Concludes BMG Digital Music Rights Deal | Independent music publisher | Scoop.it
Digital music licensing hub CueSongs has announced that it has concluded agreements with BMG Rights Management, meaning it now has deals in place with all the major music publishers for online licensing – EMI Music ...
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The Business Rusch: No Reader Left Behind « Kristine Kathryn Rusch

The Business Rusch: No Reader Left Behind « Kristine Kathryn Rusch | Independent music publisher | Scoop.it
The Smokey Dalton series was cursed from the beginning. Several traditional publishers bid six figures on the first novel about a black private detective in 1968 only to withdraw their bids when they discovered that I am white.
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Google Play set for Europe launch | brand-e

Google Play set for Europe launch | brand-e | Independent music publisher | Scoop.it
Google will launch its Google Play store in Europe on November 13 and add a new matching feature for music. ... The search giant has also cut a deal with Warner Music Group to bring the record company's catalogue to its Play store.
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Barack Obama (Kenyan (Luo), English, Irish, German, Swiss, Scottish, Welsh) [American]

Barack Obama (Kenyan (Luo), English, Irish, German, Swiss, Scottish, Welsh) [American] | Independent music publisher | Scoop.it

Known as: 44th President of the United States of America (Former US Senator from Illinois; Former Illinois State Senator)


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10 Apps & Sites for Digital Storytelling & more!

10 Apps & Sites for Digital Storytelling & more! | Independent music publisher | Scoop.it

Via José Carlos, José Francisco Simó, Nadine Hack, Mick Say
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Esther Coronel De Iberkleid's comment, December 28, 2012 4:35 PM
Great information!
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Michael_Levin: Why Book Publishers Hate Authors

Michael_Levin: Why Book Publishers Hate Authors | Independent music publisher | Scoop.it
But seeking to squeeze out the individuality and admittedly the eccentricity of authors is just one more reason why book publishing as we know it is going over the cliff. ...
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B2B Content for Customer Retention Tells a Different Story

B2B Content for Customer Retention Tells a Different Story | Independent music publisher | Scoop.it

Customer retention calls for a different content strategy

 

SUMMARY: B2B marketers are paying more attention to customer retention and should adjust their campaigns to that specific purpose, Ardath Albee writes. Content marketing should encourage the embrace and use of the purchased product, and help customers find more value in it. Probe them for their expansion plans and potential problems with the product or service, and give even the smallest customers the attention they need and deserve.

 

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Media Summit: Tech, Advertising and Fashion All In One Place

Media Summit: Tech, Advertising and Fashion All In One Place | Independent music publisher | Scoop.it
At this year's Mashable Media Summit, we'll bring together some of the most influential leaders in the digital media space to discuss the hottest trends, from fashion's role in publishing to drone journalism, along with the future ...
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Top Social Media Stats Too Impressive To Overlook

Top Social Media Stats Too Impressive To Overlook | Independent music publisher | Scoop.it
Don't forget to get your yearly social media service update. This infographic presents the top social media stats, which seem too impressive to overlook.
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The Independent Publishing Magazine: PubliBook (Ireland ...

The Independent Publishing Magazine: PubliBook (Ireland ... | Independent music publisher | Scoop.it
PubliBook need to seriously rethink strategy (independent publisher or service provider), the high cost of its packages, greatly improve its own social media presence before offering expertise, look far more carefully at ...
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Dublin Web Summit Picks SmartThings Out Of 100-Strong Startup Competition - TechCrunch

Dublin Web Summit Picks SmartThings Out Of 100-Strong Startup Competition - TechCrunch | Independent music publisher | Scoop.it
TechCrunchDublin Web Summit Picks SmartThings Out Of 100-Strong Startup CompetitionTechCrunch“Vibease is a private social network app for couples with Bluetooth personal massager. ....
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Despite renos, Penguin House can't match Amazon - Crikey

Despite renos, Penguin House can't match Amazon - Crikey | Independent music publisher | Scoop.it
The merger of publishers Penguin and Random House will trigger more takeover activity. And the impact will trickle down to all aspects of the industry, writes Scribe publisher Henry Rosenbloom. ...
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The State Of Social Media Marketing

The State Of Social Media Marketing | Independent music publisher | Scoop.it

The team at Awareness surveyed 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Respondents came from a cross-section of executives, managers and those who support the social marketing functions within their organizations.

This Infographic summarizes the key findings from The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis

7 items with important business value:

Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment Tighter Integration between Social and Rest of Marketing and Business Overall Social Marketers Are Starting to Measure What Matters Marketers Are Yet to Tap into the True Potential of Social Social Marketing Budgets and Resources Insufficient to Drive Value Top Social Platforms: The Big 3: Facebook, Twitter, and LinkedIn Still Dominate Limited Outsourcing

The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis http://bit.ly/Tz2qiw

Source. http://bit.ly/VeaJBR


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EZIA's curator insight, February 10, 2013 10:58 PM

Social Marketing is rising - watch where it's going in 2013.

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How To Train Your Employees To Handle Social Media

How To Train Your Employees To Handle Social Media | Independent music publisher | Scoop.it

An important step for a brand that has a social media strategy, and wants to avoid crises, is to ensure that employees understand how to use those tools.

This Infographic by Mindflash demonstrates that 76% of companies do not have a clearly defined social media policy.

Social media consultants can be an expensive addition to your business. But in this day and age, no company can operate without a sound social plan.

 

Your best social media team might actually be your current workforce. But how can you find your company’s natural social media rock stars and get your entire team on board with your goals?

 

The Infographic breaks down how your team members will likely react to the need for social media training. For example, some of your employees may already have popular social media channels in their personal lives, while others may be opposed to your business’ push online.

 

Keep in mind that your team probably represents a wide range of social media experience. This will help you know how to identify the different groups and understand how to best get them ready to implement your strategy.


 

Source . http://bit.ly/Yhuo7j


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Leaders Online's curator insight, December 11, 2012 10:58 AM

Hoe kun je je mw social media dusdanig laten gebruiken dat je je organisatieresultaten beter kunt bereiken? 

Hier een infographic dat ingaat op de verschillende ervaringsniveaus die jouw mensen kunnen hebben. Handig om rekening mee te houden bij de uitvoering van je social strategie.

2DiFore Marketing Solutions's curator insight, March 15, 2013 8:37 AM

As you round out your work week our team wanted to share this thought with you to make your Social Media strategy that much more powerful! Companies have secret weapons, their employees and we bet they are on many platforms so why not encourage them to share your message with their followers.

BSN's curator insight, October 27, 2013 9:57 AM

How To Train Your Employees To Handle Social Media

 

#training #socialmedia