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Rescooped by Khadary Hawthorne from the psychology of music
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The Psychology of Music: Why Music Plays a Big Role in What You Buy

The Psychology of Music: Why Music Plays a Big Role in What You Buy | Independent music distribution | Scoop.it

 

" There are three qualities of music that can influence buying behavior in a retail environment: tempo, volume and genre.  The individual effects we will see in each of these can be explained by Mehrabian and Russell’s model of pleasure-arousal-dominance (PAD). At its most basic level, this model posits that an environment can alter an individual’s mood and therefore behavior by altering levels of pleasure, arousal and/or dominance through different channels."


Via playalongjon
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Phillip Tijerina's curator insight, February 16, 2014 7:37 PM

This site has minimal credibility as it comes from a blog, even if it is a labs blog.

Lexi Gatling's curator insight, February 16, 2014 10:53 PM

I picked this article because I wanted to know if this was true or not, This articles talks about how three qualities in music influence you to buy merchandise, tempo,volume, and genre.

 

 

Pros:

The Pros of this article showed that playing upbeat music will prompt people to buy more things.

 

 

Cons:

Slow music caused customers to spend a significantly higher dollar amount on alcohol and spent more time eating while fast music led to a faster meal and shorter wait times for incoming patrons.



Playing slow music led to A) significantly more time spent in the store and B) a significant increase (32%) in gross product sales when compared to behavior when fast music was playing.

Nathan Hanson's curator insight, March 6, 2014 2:07 PM

This was an interesting topic on how different tempo, loudness and style effects customers in businesses the softer and slower it is. The more likely a customer is to buy more than if the music is higher paced or loud.   

Rescooped by Khadary Hawthorne from Bands Online
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Music Sharing = Music Marketing: This Is My Jam, Herd.fm & Cred.fm - hypebot

Music Sharing = Music Marketing: This Is My Jam, Herd.fm & Cred.fm - hypebot | Independent music distribution | Scoop.it
Music sharing sites have a lot of potential for marketing and the following sites are worth considering if that's part of your approach.

Via Dave Thomas
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Rescooped by Khadary Hawthorne from music distribution
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Music Career Interviews: Wes Davenport | Promote Your Music

Music Career Interviews: Wes Davenport | Promote Your Music | Independent music distribution | Scoop.it

Every so often a new music marketing oriented site will pop up in my Google Reader. Suddenly I will start to shake with excitement (like the marketing junkie. ...


Via neurmison
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Rescooped by Khadary Hawthorne from hip hop
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Sharing digital music, movies shouldn't be this hard - Marin Independent Journal

Sharing digital music, movies shouldn't be this hard - Marin Independent Journal | Independent music distribution | Scoop.it
Sharing digital music, movies shouldn't be this hard
Marin Independent Journal
Why aren't companies making digital content ownership user-friendlier for families -- or roommates?

Via BBFMP
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Rescooped by Khadary Hawthorne from independent musician resources
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How Much are Musicians Paying for Digital Music Distribution? | Songhack

How Much are Musicians Paying for Digital Music Distribution? | Songhack | Independent music distribution | Scoop.it

“ TuneCore vs. CDBaby vs. OneRPM vs. Ditto Music vs. Indigo Boom vs. SongFlow vs. DistroKid vs. RouteNoute vs. Loudr vs. Mondotunes vs. ReverbNation”


Via The Songwriting School of Los Angeles, stan stewart
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The Songwriting School of Los Angeles's curator insight, May 18, 2014 1:36 PM
Helpful comparison for indie artists.