Inbound Marketing Strategy
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Inbound Marketing Strategy
Inbound marketing with content strategies and social media
Curated by Mark Nicholson
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4 Key Points for Revitalizing a Brand

4 Key Points for Revitalizing a Brand | Inbound Marketing Strategy | Scoop.it

In an extract from Marketing Excellence 2, Peter Kirkby, vice president, global marketing excellence, GSK Consumer Healthcare sets out how to give a brand a new lease of life.  Keeping large organisations sufficiently responsive to consumer needs and competitor context is easy to write about, but clearly much harder to do. A good brand revitalisation will be characterised by these four things:

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A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan

A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan | Inbound Marketing Strategy | Scoop.it
Not sure what inbound marketing is? Follow this step-by-step process to get started.
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Inbound Marketing vs. Outbound Marketing

Inbound Marketing vs. Outbound Marketing | Inbound Marketing Strategy | Scoop.it
An overview of new internet marketing strategy, inbound marketing, and its differences from old strategy, outbound marketing.
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When It Comes To Inbound Marketing Time Is Definitely Of The Essence - Forbes

When It Comes To Inbound Marketing Time Is Definitely Of The Essence - Forbes | Inbound Marketing Strategy | Scoop.it
A couple of months ago I wrote a post titled Curiosity May Have Killed The Cat But Complacency Will Kill The Marketer.
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Online Branding Strategies - reactorr

Online Branding Strategies - reactorr | Inbound Marketing Strategy | Scoop.it

For many companies, creating a strong brand resides near the top of marketing objectives. A strong brand can raise awareness, build consumer relations, increase sales, and differentiate itself from the competition. In a sense, you might say that a strong brand creates a shortcut in the mind of the consumer. Once achieved, this type of association with a phrase or category simplifies decision making.

 

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