Advertising on LinkedIn: Your Guide for 2013 | Inbound marketing, social and SEO |
LinkedIn Advertising allows access to millions of users who drive business decisions. According to the company, as of Sept. 30, 2012, it operates the world's largest professional network on the Internet with more than 187 million members in more than 200 countries and territories. LinkedIn also claims four out of five members drive business decisions.

However, advertisers using the self-serve advertising platform have reported having issues with low leads and low click-through rates (CTRs) that result in their ads not being served. There are some tips and tricks to know in order to get the best results on LinkedIn.