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A collection of content, inbound and digital marketing articles, infographics, papers, visuals, blogs.
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Scooped by James A Smith MCIM
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The Ultimate Cheat Sheet of Social Media Photo & Image Sizes [Infographic]

The Ultimate Cheat Sheet of Social Media Photo & Image Sizes [Infographic] | Inbound marketing, social and SEO | Scoop.it
Uncover the the sizes and dimensions for shared visual content on Facebook, Twitter, LinkedIn, Instagram, and more.
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The History Of Web Design [INFOGRAPHIC] | Digital Next AUS

The History Of Web Design [INFOGRAPHIC] | Digital Next AUS | Inbound marketing, social and SEO | Scoop.it
Can you believe that the first website on the internet was published 25 years ago? Let's go on a journey through the ages and see how the web has evolved!
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Rescooped by James A Smith MCIM from Cambridge Marketing Review
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All You Need to Know About Infographics: Tips, Tutorials, Guides

All You Need to Know About Infographics: Tips, Tutorials, Guides | Inbound marketing, social and SEO | Scoop.it

Let’s be honest, we don’t like to read big pieces of text. Text-heavy graphs are rather difficult for understanding, especially when dealing with numbers and statistics. That is why illustrations and flowcharts are often used for such kind of information.

An infographic, or a visual representation of study or data, like anything else, can be done right or wrong. How to create a successful infographic? A good idea and a good design.


Stop by the link for more on what defines an infographic, what contributes to its popularity, as well as the various types of infographics and references for tutorials and best practices.


Additional topics covered include:

The major parts of an infographicHow to create an infographicDeveloping ideas & organizing dataResearch & sourcesTypography, graphics & colorFacts & conclusionsDesigning & Editing
Via Lauren Moss, Cambridge Marketing College
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HCL's curator insight, April 30, 2014 9:26 PM

Some good tips here...

Suggested by April Alen Abion
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10 Traits Shared by Viral Infographics

10 Traits Shared by Viral Infographics | Inbound marketing, social and SEO | Scoop.it
Common characteristics among the most shared infographics on social media in terms of color selection, topics, word count, layout, and others.
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HOW TO: Measure ROI on your infographics | b2bmarketing.net

HOW TO: Measure ROI on your infographics | b2bmarketing.net | Inbound marketing, social and SEO | Scoop.it
John Pring, director of inbound marketing and content creation at Designbysoap, advises on the actions required to measure ROI from your infographic
James A Smith MCIM's insight:

One view on it all - ROI on infographics - what do you want it to do?, then measure that, but can you really put a finacial link to one piece of content unless it is the first in a discussion and tracked as such?

 

Does it help you get top of mind, which in turn helps you get to the discussion table at least - i think so, my wall is covered in peoples work, which helps remind me of those suppliers everyday.

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