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Inbound Marketing Services
Inbound Marketing tips, ideas, strategies, trends and news.
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Facebook Click Fraud? FB Responds to Advertiser Accusations . . .

Facebook Click Fraud? FB Responds to Advertiser Accusations . . . | Inbound Marketing Services | Scoop.it
A small e-commerce store hosting company is pulling their Facebook presence, alleging an 80 percent rate of ad clicks are done by bots. Further, they say, Facebook is holding their company name hostage.
E-Platform Marketing's insight:

Facebook has a well known struggle with trying to adequately monetize its site and satisfy stock holders.  Does this mean that the company is willing to engage in "click fraud" in order to generate more revenue?  There's at least one large advertiser that not only thinks so, but that has gone the extra step of going public with allegations of Faceboof Click Fraud.  See this article published in the L.A. Times to learn more about the claims made by Limited Run . . . .

 

For professional help with any PPC advertising needs from consulting to PPC management services you should contact an internet marketing company.  Having a PPC expert review your advertising strategy, programs and costs might lower your PPC costs and increase your volume of leads.

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Clearing Up Digital Marketing Confusion Among SMBs

Clearing Up Digital Marketing Confusion Among SMBs | Inbound Marketing Services | Scoop.it
42% of small business owners said their top priority for using Facebook was customer acquisition.
E-Platform Marketing's insight:

David Mihm scores again with this article which shares his insights on how Facebook is being used, and how it can be used to help your business . . .

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Content Marketing Ideas - 30+ Content Curation Tools Sites

Content Marketing Ideas - 30+ Content Curation Tools Sites | Inbound Marketing Services | Scoop.it

One of our most popular posts is 30+ Cool Content Curation Tools, which is a great list of over 30 different tools that will help you with content marketing tasks of discovering, organizing, managing, publishing and sharing great information.

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SEO Google Panda - Rand Fishkin Video - Whiteboard Friday

SEO Google Panda - Rand Fishkin Video - Whiteboard Friday | Inbound Marketing Services | Scoop.it

This Whiteboard Video by Rand Fishkin is a great 12 minute SEO video which addresses SEO for Google after Panda, and how Panda has forever changed SEO best practices for 2013. 

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Inbound Marketing Tips Ideas - Content Marketing Curation 2013

Inbound Marketing Tips Ideas - Content Marketing Curation 2013 | Inbound Marketing Services | Scoop.it

An inbound marketing article on content curation 2013 including what has worked in 2012, how content curation compares to content marketing and the direction of content curation in 2013. 

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Blogger Buster: All About Blogger - Infographic!

Blogger Buster: All About Blogger - Infographic! | Inbound Marketing Services | Scoop.it
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Google Places Help | Local Search Engine Marketing | Local Search Engine Marketing | SEO Atlanta

Google Places Help | Local Search Engine Marketing | Local Search Engine Marketing | SEO Atlanta | Inbound Marketing Services | Scoop.it
An article written for business owners who are considering a website redesign with important tips on how to create a better website, and how to improve search engine rankings.
E-Platform Marketing's insight:

This article has good information on the how to redesign and redeploy your business website (desktop and mobile) to be more aggressive in 2013.

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Guest Blogging For SEO - Matt Cutts of Google Discusses Viewpoints

Have you ever wondered about Google's view on guest blogging for SEO links?  This insightful video by Google's Matt Cutts presents viewpoints on best practices for guest blogging, what really matters and what you need to know to get good results from guest blogging. 

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The Anatomy of a Solid Content Marketing Strategy

The Anatomy of a Solid Content Marketing Strategy | Inbound Marketing Services | Scoop.it
Content has continuously been a main factor in ranking authoritative websites, but recently content marketing has gained the attention it deserves in...
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The Power of Inbound Marketing

Rand Fishkin's keynote presentation for Expon Brazil in Sao Paulo, July 2011. Great information on inbound marketing ideas, tips and best practices.

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